Quick Links:

• Chapter 1: What it Means to Be Google Screened

• Chapter 2: Benefits of Being Google Screened

• Chapter 3: Boost Your Local Presence with Google Local Services Ads

But what does it actually involve?

Today we dive into the details of being Google Screened, the broader LSA program, and some of the benefits it offers your business.

The Takeaway:

Google's screened real estate program provides a trusted platform for users to find reputable real estate agents. This service ensures that users are connected with professionals who have been thoroughly vetted, offering peace of mind during the home buying or selling process.

First, let's look at what it means to be Google Screened.

Google Screened is a thorough verification program for service pros like realtors, lawyers, and contractors.

It checks that they have the right licensing, insurance, credentials, and skills to serve clients.

It’s part of the much broader local services ads (LSA) program, and businesses that complete Google's screening get a Screened badge on their Google Business Profile and ads. 

This badge tells users that the business meets Google's standards.

Specifically for real estate, Google Screened verifies:

• Active real estate license

• Professional liability insurance

• No major issues on license

• Experience in real estate

Finishing the screening shows clients that you're a legitimate, qualified realtor they can trust.

Google's multi-step screening includes:

• Submitting license, insurance, and other docs for review

• Passing an intensive background check

• Having at least one 3+ star Google review

• Meeting industry requirements

Google thoroughly checks each business before approving Screened status.

This ensures every Screened pro meets their standards.

For realtors, being Screened shows your skills.

It promises clients you have the right credentials, insurance, and track record to do the job.

What are the benefits of being a Google Screened real estate agent?

More Credibility and Trust

The Screened badge displays your qualifications right in Google search. This quickly establishes credibility and trust with possible clients.

With so much false information online, the Screened badge gives home buyers and sellers confidence in contacting you. 

Google's approval separates qualified agents from unverified options.

Higher Ad Rankings

Google Screened businesses also benefit from higher local ad rankings.

Their Screened status provides a boost in visibility and clicks for search ads.

This drives more views and traffic to your website and listings. You’ll stand out capturing interested home buyers searching for “realtors near me”.

Access to Screened-Only Ad Products

Certain Google ad formats are only for Screened businesses. This includes square ads that prominently display your headshot and Screened badge.

These ad units help you stand out with a more visual, trust-building format. Their clickthrough rates are much higher than standard text ads.

So being Screened unlocks exclusive real estate advertising options with big advantages.

Participation in Screened-Only Features

Google sometimes creates Screened-only features to showcase verified businesses.

For example, they may highlight Screened agents prominently above regular search results. This provides amazing visibility when buyers are searching for realtors.

While availability varies, being Screened makes you eligible for these opportunities.

For real estate agents looking to increase their online visibility and generate more leads, Ylopo offers comprehensive management of Google Local Services Ads (LSA) and Google Business Profiles (GBP) (packaged deal).

Google Local Services Ads appear at the top of Google's search results when consumers search for a realtor in their area.

The goal is to connect these consumers with verified real estate professionals via a phone call placed through the ad.

Ylopo provides two packages for managing LSAs:

• Standard Package ($200/month add-on): Includes call center (LSA Live) fielding of LSA calls, automatic LSA disputes, LSA phone calls entered as leads in CRM, LSA & GBP troubleshooting and optimization, GBP review responses, and GBP blog post updates.

• Premium Package ($350/month add-on): Includes everything in the Standard Package plus additional GBP posts such as agent spotlight posts, offer posts, open house posts, just listed posts, homes for sale posts, and just sold posts. Also includes schema coding and a GBP map link on your Ylopo branded site.

By leveraging Ylopo's Google LSA and GBP management services, real estate agents can:

• Save time and hassle: Ylopo's call center fields incoming LSA calls and qualifies leads before transferring them to you. This means you only spend time on high-quality leads and don't have to be available 24/7 to answer calls yourself.

• Avoid invalid lead costs: Ylopo automatically disputes any invalid LSA leads on your behalf. This saves you money by ensuring you only pay for legitimate leads, and saves you the administrative work of disputing bad leads with Google.

Boost your local presence, generate more high-quality leads, and ultimately close more deals - all at a fraction of the typical cost!

Ylopo juices up your LSA performance with our proven formula.

Get Google Screened fast!

Capture every call with LSA Live's 95%+ answer rate. Dispute bad leads and get refunds in just 48 hours.

See how we help top producers like Jason Veenstra convert 300% more LSAs into signed listings.

Let our experts cast your lines farther and wider. Leverage the proven power of LSAs to reel in motivated sellers.

Book a demo now to unlock the lead-gen powerhouse for your business.

Don't let another seller get away - get your LSA strategy hooked up with Ylopo today!