For real estate agents looking to stand out online, getting "Google Screened" is now universally considered a smart move.
But what does it actually involve?
Today we dive into the details of being Google Screened, the broader LSA program, and some of the benefits it offers your business.
The Takeaway:
Google's screened real estate program provides a trusted platform for users to find reputable real estate agents. This service ensures that users are connected with professionals who have been thoroughly vetted, offering peace of mind during the home buying or selling process.
Ylopo AI Text:
The pioneering 24/7 AI real estate assistant that actively converts leads 365 days a year.
Chapter 1: What it Means to Be Google Screened
First, let's look at what it means to be Google Screened.
Google Screened is a thorough verification program for service pros like realtors, lawyers, and contractors.
It checks that they have the right licensing, insurance, credentials, and skills to serve clients.It’s part of the much broader local services ads (LSA) program, and businesses that complete Google's screening get a Screened badge on their Google Business Profile and ads.
This badge tells users that the business meets Google's standards.
Specifically for real estate, Google Screened verifies:
Active real estate license
Professional liability insurance
No major issues on license
Experience in real estate
Finishing the screening shows clients that you're a legitimate, qualified realtor they can trust.
Google's multi-step screening includes:
Submitting license, insurance, and other docs for review
Passing an intensive background check
Having at least one 3+ star Google review
Meeting industry requirements
Google thoroughly checks each business before approving Screened status.
This ensures every Screened pro meets their standards.
For realtors, being Screened shows your skills.
It promises clients you have the right credentials, insurance, and track record to do the job.
Chapter 2: Benefits of Being Google Screened
What are the benefits of being a Google Screened real estate agent?
More Credibility and Trust
The Screened badge displays your qualifications right in Google search. This quickly establishes credibility and trust with possible clients.
With so much false information online, the Screened badge gives home buyers and sellers confidence in contacting you. Google's approval separates qualified agents from unverified options.
Higher Ad Rankings
Google Screened businesses also benefit from higher local ad rankings.
Their Screened status provides a boost in visibility and clicks for search ads.
This drives more views and traffic to your website and listings. You’ll stand out capturing interested home buyers searching for “realtors near me”.
Access to Screened-Only Ad Products
Certain Google ad formats are only for Screened businesses. This includes square ads that prominently display your headshot and Screened badge.
These ad units help you stand out with a more visual, trust-building format. Their clickthrough rates are much higher than standard text ads.
So being Screened unlocks exclusive real estate advertising options with big advantages.
Participation in Screened-Only Features
Google sometimes creates Screened-only features to showcase verified businesses.
For example, they may highlight Screened agents prominently above regular search results. This provides amazing visibility when buyers are searching for realtors.While availability varies, being Screened makes you eligible for these opportunities.
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Chapter 3: Boost Your Local Presence with Google Local Services Ads
For real estate agents looking to increase their online visibility and generate more leads, Ylopo offers comprehensive management of Google Local Services Ads (LSA) and Google Business Profiles (GBP) (packaged deal).
Google Local Services Ads appear at the top of Google's search results when consumers search for a realtor in their area.
The goal is to connect these consumers with verified real estate professionals via a phone call placed through the ad.
Ylopo provides two packages for managing LSAs:
Standard Package ($200/month add-on): Includes call center (LSA Live) fielding of LSA calls, automatic LSA disputes, LSA phone calls entered as leads in CRM, LSA & GBP troubleshooting and optimization, GBP review responses, and GBP blog post updates.
Premium Package ($350/month add-on): Includes everything in the Standard Package plus additional GBP posts such as agent spotlight posts, offer posts, open house posts, just listed posts, homes for sale posts, and just sold posts. Also includes schema coding and a GBP map link on your Ylopo branded site.
By leveraging Ylopo's Google LSA and GBP management services, real estate agents can:
Save time and hassle: Ylopo's call center fields incoming LSA calls and qualifies leads before transferring them to you. This means you only spend time on high-quality leads and don't have to be available 24/7 to answer calls yourself.
Avoid invalid lead costs: Ylopo automatically disputes any invalid LSA leads on your behalf. This saves you money by ensuring you only pay for legitimate leads, and saves you the administrative work of disputing bad leads with Google.
Boost your local presence, generate more high-quality leads, and ultimately close more deals - all at a fraction of the typical cost!
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About the Author
Aaron “Kiwi” Franklin
Head of Growth
Aaron "Kiwi" Franklin is the Head of Growth at Ylopo and an innovative technologist and serial entrepreneur who has over 25 years of experience creating digital solutions for major brands and pioneering companies at the intersection of technology and real estate. His depth of expertise stems from leading development of the first website for Apple to founding a global community of over 1,000 elite athletes. Connect with me