Preferred Vendor - Dale Archdekin, Smart Inside Sales
I recently had the pleasure of speaking with Dale Archdekin, founder of Smart Sales Coaching and one of the top real estate coaches out there. Dale shared some golden nuggets that can help any agent or team take their business to the next level.
The #1 problem Dale helps clients solve is providing next-level sales skills plus the accountability to actually use what they learn. He focuses on 4 key sales metrics: contacts, appointments set, appointments met, and contracts signed. Tracking these daily keeps your agents focused on lead conversion.
According to Dale, the ideal coaching clients are medium to large teams who want to improve accountability, lead conversion, and sales training. On the flip side, solo agents with no budget, absentee leaders, and Zillow-only teams may not see as much value.
His company provides dedicated 1-on-1 Zoom training plus supplemental classes for around $1700-$2000 per month. For new clients, Dale runs a 6-month, 24-session training program with call reviews to reinforce techniques. Teams typically stay 1-2 years to keep improving.
Dale shared an impressive success story about new Power Real Estate agents who closed 2 deals per month within 6 months of starting his training - much faster than typical.
The key takeaways for me were:
Tracking metrics like contacts and appointments keeps agents focused on lead conversion
Consistent sales training and accountability is crucial for improvement
Investing in a proven coaching program can fast-track your team's growth and success
Your success is my success!
Aaron “Kiwi” Franklin, Head of Growth, Ylopo.