What is the Best Lead Generation Service for Real Estate Agents?

 

What is the Best Lead Generation Service for Real Estate Agents?

In A Nutshell:


Zillow & Realtor.com leads are considered by most in the real estate space as the highest quality leads but also the most expensive.

 
 

Ylopo has become the go-to option for real estate agents looking for effective lead generation.

At least Barry Jenkins, Realtor in Residence at Ylopo, believes so.

Why?

Ylopo's innovative approach to digital marketing and lead generation has disrupted the real estate industry.

It provides agents with an affordable and efficient method to acquire high-quality leads and convert them into clients at scale.

Ylopo's cutting-edge technology, including dynamic remarketing and AI-powered lead conversion, puts it ahead of competitors.

Real estate professionals aiming to stay competitive in today's digital market are flocking to Ylopo.

Let's explore what sets Ylopo apart….

Dynamic Remarketing: A Breakthrough for Real Estate Leads

Ylopo's dynamic remarketing technology is a major factor in its success.

Launched in 2016-2017, Ylopo's dynamic ads for real estate (DARE) merged Facebook's dynamic remarketing with the real estate MLS.

This powerful combination allows agents to display targeted ads to potential homebuyers at precisely the right moment.

Barry explains:

"If someone's searching for a $500,000 home on the east side of town, that's what they see on Facebook. If they switch to a million-dollar home on the west side, their Facebook ads change to match."

This level of personalized, relevant advertising is unmatched in the industry.

What does this mean for you?

Your ads reach the right people with the right message at the optimal time.

This approach offers two significant advantages:

  1. It reduces the cost per lead

  2. It improves the overall quality of leads generated

Before dynamic remarketing, agents relied on generic ads that often missed the mark.

Now, with Ylopo's technology, you can deliver ads customized to each person's specific interests and needs.

This personalization not only enhances user experience but also increases the likelihood of leads becoming clients.

Additionally, dynamic remarketing is a cost-effective solution.

You target only those who've shown interest in specific properties or search criteria.

This means you can use your ad budget more efficiently, reducing cost per lead.

As a result, you can invest more in nurturing and converting high-quality leads, leading to greater success in your business.

How Digital Marketing in Real Estate Has Transformed

Previously, digital marketing in real estate involved a trade-off.

Consumers had to provide their contact information to access property listings.

But Barry points out:

"Consumers don't value that trade as much as they used to."

This shift has led to higher costs per lead for services across the country.

The industry has had to adapt and find new ways to engage potential leads.

Ylopo's dynamic funnels have disrupted this outdated model.

We adapt to consumer preferences and behavior, creating a more engaging and personalized experience.

Ylopo uses advanced technology and data analysis to build a marketing ecosystem.

This system delivers relevant content and offers to consumers at every stage of their home-buying journey.

The result?

A better user experience and increased trust and credibility with potential leads.

Mobile technology has also driven changes in real estate digital marketing.

An increasing number of people use smartphones and tablets to search for properties and communicate with agents.

This trend makes mobile-friendly marketing strategies essential for real estate professionals.

Ylopo's dynamic funnels are designed with mobile in mind.

Potential leads can easily use and navigate the platform from any device.

Social media has played a significant role in this transformation too.

Platforms like Facebook, Instagram, and Twitter have become powerful tools for agents.

We help you connect with potential leads and showcase your expertise.

Ylopo integrates seamlessly with these social media channels.

This integration allows you to promote your listings and engage with your audience across multiple platforms, maximizing your reach and impact.

Enhancing Lead Quality with Interactive Funnels

Ylopo's dynamic funnels do more than improve user experience.

We also gather valuable data about potential leads.

As consumers move through the funnel, they answer between 7 and 24 questions.

These questions reveal insights about their preferences, budget, and timeline.

This information allows you to have more meaningful conversations with leads and tailor your approach to their needs.

Why is this data so important?

Understanding a lead's specific needs, preferences, and pain points helps you provide more personalized support throughout the home-buying process.

This builds stronger relationships with clients and increases the chances of successful transactions.

Barry emphasizes how crucial this feature is:

"We used to call those long form leads a long time ago. And then with all of that data about the search, that's where you're able to have more substantive conversations with them."

The ability to have meaningful, data-driven conversations with leads sets you apart in today's competitive real estate market.

But the benefits don't stop there.

The data gathered through Ylopo's interactive funnels can also inform and optimize your future marketing efforts.

Analyze the preferences and behaviors of successful leads to refine your targeting strategies.

This data-driven approach to marketing ensures you're always improving your lead generation efforts and getting the most value for your investment.

Lead Conversion: AI-Powered Strategies for Results

Generating high-quality leads is crucial, but converting those leads into clients is equally important.

Ylopo excels in this area too.

It uses advanced AI technologies to engage with leads through phone calls, text messages, and empathetic conversations.

These AI-powered strategies have proven highly effective in nurturing leads and guiding them through the sales funnel.

Barry notes:

"A.I. is able to do it effortlessly. This is proven to provide not only abundance of low cost, high quality leads, but they're converted at scale and then transferred to my sales team."

The ability to convert leads at scale gives you a significant advantage.

It allows you to focus your time and energy on the most promising opportunities while ensuring no lead falls through the cracks.

Ylopo's AI-powered lead conversion system uses natural language processing and machine learning algorithms.

This technology helps engage with leads in a highly personalized and contextually relevant way.

The AI analyzes data gathered through interactive funnels and previous interactions.

It then tailors its communication style and content to the specific needs and preferences of each individual lead.

Moreover, Ylopo's AI can handle a wide range of scenarios and conversation topics.

This ensures leads receive appropriate and helpful responses, no matter where the conversation goes.

This level of conversational intelligence is critical for building trust and rapport with leads.

It demonstrates a genuine understanding of their needs and concerns.

The Impact of AI in Real Estate Lead Conversion

Ylopo's AI-powered lead conversion system has achieved impressive results.

52% of generated leads answer the phone from AI, and just over 10% of those conversations turn into live transfers.

Barry attests:

"It's just outperforming anything I've ever seen. And I've been in the industry 26 years, so it's not – I don't say those words lightly."

What makes Ylopo's AI so successful in lead conversion?

Several key factors:

  1. The AI is built on extensive industry knowledge and expertise. This allows it to provide accurate and relevant information to leads at every stage of the conversation.

  2. The AI is designed to be empathetic and understanding. This creates a more human-like experience that puts leads at ease and encourages them to engage more openly.

  3. Ylopo's AI is constantly learning and improving. It analyzes the outcomes of previous conversations and identifies patterns and trends. This self-learning capability ensures that Ylopo's lead conversion system stays at the forefront of the industry, consistently delivering exceptional results for agents.

The power of AI in real estate lead conversion goes beyond just improving efficiency and effectiveness.

Automating many repetitive and time-consuming tasks associated with lead nurturing, AI frees you up to focus on higher-value activities.

You can spend more time building relationships with clients and closing deals.

This can lead to increased job satisfaction and a more rewarding career for you as a real estate professional.

Moreover, the use of AI in lead conversion helps level the playing field for agents.

Even if you're new to the industry or running a small operation, you can compete effectively with larger, more established firms.

This democratization of lead conversion capabilities is transforming the real estate industry.

It creates new opportunities for growth and success for agents at all levels.

Selecting the Right Lead Generation Service: Essential Factors to Consider

When choosing a lead generation service for real estate, Barry recommends considering three essential factors:

1. Dynamic Remarketing

Ensure the service offers dynamic remarketing capabilities.

This technology is crucial for delivering targeted, personalized ads to potential leads.

Dynamic remarketing helps you reach the right audience with the right message at the right time, increasing the relevance and effectiveness of your advertising efforts.

When evaluating a lead generation service's dynamic remarketing capabilities, consider:

  • The breadth and depth of their data integration

  • How well they integrate with data sources like the MLS, social media platforms, and consumer behavior databases

  • The level of customization and control offered by their dynamic remarketing platform

  • Your ability to fine-tune targeting criteria, ad content, and delivery settings

2. Lead Quality and Conversion Support

Evaluate the quality of leads generated by the service and the level of support provided in converting those leads.

Look for services that offer AI-powered conversion tools and have a proven track record of success.

When assessing lead quality, consider factors such as:

  1. The level of detail and accuracy of lead data

  2. The relevance of leads to your specific market and niche

  3. The overall engagement and responsiveness of leads

  4. Whether the service uses advanced data verification and enrichment techniques

  5. The sophistication of their lead scoring algorithms

In addition to lead quality, consider the level of support provided by the service in converting those leads.

Look for services that offer:

  • Comprehensive lead nurturing and conversion tools

  • Automated email and SMS campaigns

  • Personalized landing pages

  • Intelligent chatbots

  • AI-powered conversion tools, like those offered by Ylopo

3. AI Ownership and Sophistication

Investigate whether the service owns its AI technology or relies on third-party solutions.

Additionally, assess the sophistication of the AI by testing its ability to handle off-topic responses and maintain context throughout the conversation.

When evaluating the sophistication of a service's AI, consider factors such as:

  • Its natural language processing capabilities

  • Contextual awareness

  • Ability to handle complex or off-topic conversations

  • How well it maintains context and relevance throughout an interaction

  • Its ability to adapt and redirect the conversation when faced with unexpected topics

To assess the sophistication of a service's AI, Barry suggests testing it with off-topic responses and evaluating how well it can adapt and redirect the conversation.

An AI that can gracefully handle such challenges and consistently provide helpful and relevant responses is likely to be more effective in engaging and converting leads.

The Future of Real Estate Lead Generation and Conversion

As the real estate industry continues to evolve, the importance of dynamic remarketing, high-quality lead generation, and AI-powered conversion strategies will only grow.

Ylopo's innovative approach to these critical areas positions it as the clear leader in the field.

It offers agents a comprehensive solution for acquiring and converting leads at scale.

The future of real estate lead generation and conversion will be shaped by several key trends and developments:

  1. Increased data availability and sophistication: This will enable more precise targeting and personalization of marketing efforts. As more data sources become accessible and integrated, you'll be able to create highly detailed and accurate buyer personas. This will allow you to deliver even more relevant and effective advertising.

  2. Continued advancement of AI and machine learning technologies: This will drive further automation and optimization of lead nurturing and conversion processes. As AI systems become more intelligent and intuitive, they'll be able to handle an increasing proportion of the sales funnel. This will free you up to focus on the most critical and high-value interactions with clients.

  3. Growing importance of social media and digital channels: This will necessitate a greater focus on omnichannel marketing and engagement strategies. You'll need to be proficient in leveraging a wide range of digital platforms and tools to connect with potential leads and build relationships with clients.

  4. Increasing emphasis on customer experience and personalization: As consumers become more discerning and demanding, you'll need to prioritize delivering exceptional, tailored experiences at every touchpoint. This includes everything from initial lead generation through to post-sale follow-up and support.

Adapting to Changing Consumer Expectations

To stay competitive in the coming years, you must adapt to changing consumer expectations and embrace technologies that enhance the user experience and facilitate more meaningful interactions.

With a service like Ylopo, you can ensure you're well-equipped to meet the demands of an increasingly digital and personalized marketplace.

One key way consumer expectations are evolving is in the demand for greater transparency and authenticity in real estate transactions.

Today's consumers are more informed and empowered than ever before.

They have access to a wealth of information and resources at their fingertips.

As a result, they expect you to be forthright, honest, and transparent in your dealings.

They want accurate and up-to-date information about properties, market conditions, and the buying/selling process.

To meet these expectations, prioritize clear and open communication with your clients.

Use technology to provide real-time updates and insights.

Ylopo's AI-powered communication tools can help you maintain a high level of transparency and responsiveness.

This ensures that clients feel informed and supported throughout their real estate journey.

Another key trend in consumer expectations is the growing demand for personalized, high-touch service.

In an age of automation and digitization, consumers still value human connection and expertise, particularly when it comes to significant financial decisions like buying or selling a home.

If you can provide a warm, empathetic, and individualized approach to client relationships, you're more likely to succeed in building long-term trust and loyalty.

Ylopo's AI-powered lead nurturing and conversion tools can help you strike the right balance between automation and personalization.

Our tech allow you to scale your outreach and engagement efforts while still providing a human touch.

When you leverage the insights and data gathered through our platform, you can tailor your communication and service to the unique needs and preferences of each client.

This creates a more satisfying and effective experience overall.

The Bottom Line

Ylopo stands out as the best lead generation service for real estate agents for several reasons:

  1. Its pioneering use of dynamic remarketing

  2. Its ability to generate high-quality leads through interactive funnels

  3. Its sophisticated AI-powered lead conversion strategies

As the industry continues to evolve, adopting these cutting-edge technologies and partnering with innovative service providers like Ylopo will be essential.

These tools will help you stay ahead of the curve and thrive in an increasingly competitive landscape.

  • Now, let's talk about lead generation services that can help you stay on top of your game in today's competitive market.

    While we've covered the essential bits that you need to know when selecting real estate lead gen services, there's undoubtedly more to explore.

    Comparative Overview of Other Lead Generation Services

    The real estate lead generation landscape is always changing, and Ylopo isn't the only service in the space.

    New players and niche-specific platforms are popping up, offering unique features and benefits.

    Real Geeks:

    • Integrated CRM, IDX website, and lead capture tools

    • Pricing starts at $249/month

    • Best for agents seeking a comprehensive solution

    • ✓ Strong lead nurturing capabilities

    • ✓ Customizable IDX websites

    • ✗ May require consistent effort to maximize ROI

    • ✗ May not be as effective in highly competitive markets

    BoldLeads:

    • Focuses on providing exclusive leads and automated follow-up systems

    • Pricing starts at $299/month

    • Ideal for agents prioritizing exclusive lead acquisition

    • ✓ High-quality, exclusive leads

    • ✓ Comprehensive follow-up system

    • ✗ Higher cost compared to some competitors

    • ✗ Limited control over the lead generation process

    Zillow Premier Agent:

    • High visibility and strong lead management tools

    • Pricing varies based on market conditions

    • Good fit for agents wanting to leverage Zillow's extensive platform

    • ✓ Unparalleled exposure on a trusted platform

    • ✓ Access to Zillow's vast user base

    • ✗ Intense competition among agents

    • ✗ ROI can vary significantly based on market and budget

    Market Leader:

    • Offers lead generation, CRM, and marketing automation

    • Pricing starts at $99/month

    • Suitable for agents needing a versatile marketing toolkit

    • ✓ Powerful CRM and marketing automation tools

    • ✓ Customizable lead capture forms

    • ✗ Steep learning curve for some features

    • ✗ Requires ongoing optimization and management

    Parting Tips

    Staying informed about emerging trends, technologies, and platforms is crucial.

    Continuously adapt your lead generation strategies to stay ahead in a competitive market.

    Successful agents embrace innovation, use cutting-edge tools, and build genuine client relationships.

    Blend Barry's insights with these approaches to craft a powerful lead generation strategy that ensures long-term success.

  • BARRY:

    "So the best lead generation service for real estate without a doubt is Ylopo.

    What they've been able to do from a digital marketing perspective of really getting side the head of the consumer for years.

    Digital marketing was a trade.

    You want to see houses, you have to trade me your name, email and phone number and then I will show you the houses.

    What Ylopo was able to do is understand that the consumer doesn't really value that trade as much as they used to.

    And that's why the cost per lead keeps going up for services across the country.

    Ylopo has got these dynamic funnels.

    So now the funnel actually adapts to the consumer.

    And what's interesting is the consumer as they're registering on the Ylopo website, they actually are answering questions and it feels like from the consumer standpoint, they're answering like a home search profile that it feels like it's editing the search somehow.

    That's driven the cost per lead down, which is allowed Ylopo to ask more questions.

    So now their leads when a person's registering on a Ylopo site, they're answering between seven and twenty four questions.

    And I don't know about you, but personally, if I get more than three questions on a website, I'm gone.

    I'm good.

    I don't really feel like doing it.

    We're getting twenty.

    And so what that shows is you're getting a higher quality lead.

    We used to call those long form leads a long time ago.

    And then with all of that data about the search, that's where you're able to have more substantive conversations with them.

    So that's from the lead gen standpoint.

    But then there's like the lead conversion standpoint.

    Right.

    So now we have a calling the consumer.

    We have a texting the consumer and having real chat GPT for Howard conversations with people that candidly the A.I. is showing empathy in a way that most real estate agents don't do it because they're just afraid of bothering people.

    And A.I. is able to do it effortlessly.

    This is proven to provide not only abundance of low cost, high quality leads, but they're converted at scale and then transferred to my sales team.

    So it's not even a close second here.

    I mean, it's it's it's quite remarkable what Ylopo's been able to do.

    What factors should be considered when choosing a lead generation service for real estate?

    I'm only aware of five vendors that offer dynamic remarketing.

    And so most of these companies that do dynamic remarketing aren't doing it well.

    I'll just be candid with you.

    But Ylopo was actually the innovator of their dynamic ads for real estate.

    And so in 2016, 2017, they took a product that Facebook created for retail stores like shoe stores, for example, and they basically took the real estate MLS and merged these two technologies to where now if a consumer is looking for a home for five hundred thousand on the east side of town, that's what they see on Facebook.

    And if the consumer switches on our website to a million dollar home on the west side of town, that's what they see on Facebook.

    And and that that technology, the value of it cannot be overstated.

    So first thing is dynamic remarketing.

    The second thing that I would want to look into is just from a lead conversion standpoint, how are they supporting you in converting leads?

    Because anybody can generate leads from Google.

    But the quality of the lead is is really important.

    And then, you know, how they're supporting you to convert it.

    So the quality of the lead for us, you know, as I've said in other answers, you're getting like 20 questions answered for a Ylopo lead.

    And the funnel is now creating 42 percent of the buyer leads are saying, I got a home to sell.

    I mean, it's just quite remarkable what they've been able to do.

    And now we have a I converting the leads at 52 percent.

    I believe the last stat I read, 52 percent of the leads that are being generated are answering the phone from A.I.

    And just over 10 percent of those conversations are turning into live transfers.

    So it's just outperforming anything I've ever seen.

    And I've been in the industry 26 years, so it's not I don't say those words lightly.

    So for me, I would want to know where are they getting the leads from?

    Are they doing dynamic remarketing?

    And how are they helping me convert the leads?

    You know, is it just a text message, an email, or is it actual A.I. that's converting the lead?

    And then when they say, yeah, it's A.I., you know, not all A.I. is created equal.

    A lot of these services are bolt on.

    So what I would ask somebody is, are you are you do you own your A.I. or are you using someone else's A.I.?

    Right.

    And then with A.I., if if the lead responds with I like cheese, how does the A.I. respond to that?

    If it's off topic, how does A.I. go back?

    And I say that because a lot of what we call A.I. in the industry is just if then if they say this, then they say this.

    That's why asking a ridiculous question surfaces the real true power of it.

    And now that I've said that, I mean, I get health insurance calls all the time, like health insurance quote.

    And I say I like cheese.

    And they say, OK, great.

    Do you have business or personal policy?

    Well, I prefer mozzarella, actually.

    And they're like, OK, great. Let me transfer you now.

    It's just not intuitive at all.

    So just saying you have A.I. is no longer enough.

    You've got to do a little bit of digging."

 

Barry Jenkins

Realtor, Speaker, Coach, Trainer, Author, and Head Realtor in Residence at Ylopo