Real Estate Remarketing In Plain English.
If you’re buying leads or prospecting and building a database but aren’t re-marketing to them you’re essentially putting them into a leaky bucket.
Here’s a fact: Buyers do extensive research online before they decide to buy a house. They browse on multiple sites to check the market for different home selections, and your website is just one in their hundred other options.
A report showed that it takes an average of 9.5 web visits before a customer decides to buy anything from you. But rather than taking this as a hurdle, you can use this online behavior to your advantage.
If homebuyers lurk at your website pages for listings but didn’t get in touch with you, do not miss out on the opportunity to reconnect with them.
But how do you make them come back to your home search site and increase the chance to get your listings sold? Remarketing is an advertising strategy you can tap into if you want to stay in front of your leads.
“Website visitors who are engaged through remarketing are up to 70% more likely to convert”
The Power of Remarketing for Real Estate
Remarketing (also called Retargeting) is an excellent tool that allows you to reconnect several more times with people who have left your website before deciding to work with you.
It’s a great way to engage with your site visitors, who are potential homebuyers, using personalized and highly relevant ads on Google or Facebook, utilizing collected data gathered after they visit your website.
Through remarketing, you re-engage with those people who showed interest in your property listings, even when they did not inquire or fill out your contact form. It saves you time as you don’t need to do tedious cold calling or dangerous door knocking to reach prospective homebuyers.
“We had to stop the remarking (temporarily) because we couldn’t keep up and needed to hire more agents because the engagement was so incredibly high.
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Facebooks Dynamic Ads For Real Estate (DARE)
Dynamic ads for a property is a type of remarketing adverts that can show the right properties to interested buyers, based on criteria including price, location, square footage, and many more.
Using it requires you to set up a few features on Facebook, including Page, an Ad Account, a Catalogue, and a Facebook pixel on your website.
However, if you want to efficiently and effectively optimize your dynamic ad reach on Facebook, you can do it with the help of Ylopo who has a team of data scientists and FB engineers in-house to do it all for you and sync everything into your CRM. (Ylopo is not a CRM).
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