Think about how many leads you have in your entire real estate database. Now, think about how many of those leads you’re actually talking to on a regular basis. What happens to all those leads you don’t talk to? If you’re not talking to them, there’s a good chance someone else is!
Remarketing is a “hand’s off” advertising strategy you can tap into that keeps you in front of all your leads - even if they’re not anywhere near transacting - so when they’re ready, you’re ready.
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The typical home buyer does extensive research online before they decide to buy a house. They’ll naturally browse through multiple real estate websites - including yours - but the problem is your website will be only one of the dozens of sites they look through.
Remarketing can turn this online buyer behavior into an advantage for you.
Remarketing (also known as Retargeting) is a tool that allows you to reconnect with any prospect who has filtered through your website and into your database - or really anyone in your database. Even if a homebuyer lurks on your website pages and never gets in touch with you or fills out an inquiry form, remarketing prevents you from missing out on the opportunity to connect with them.
Remember the last time you needed to buy something, like a new pair of shoes? You may have gone to Google to do a quick search for the shoes and ultimately abandoned it, leaving it for another time. Afterwards have you ever noticed how you’re seeing ads all over the place for the exact shoes you searched for? BOOM. You’ve been remarketed to!
YOU CAN DO THIS TOO.
Remarketing helps you engage with your site visitors using personalized and highly relevant ads on Google or Facebook by utilizing collected data gathered after the initially visit your website.
— Juefeng Ge ~ Co-Founder, CMO Ylopo
Part of the magic that allows remarketing to be so effective is Facebook’s Dynamic Ads For Real Estate (DARE).
This is a type of smart advertisement that changes based on the individual’s searching behavior. Specifically, this kind of ad can show the right kind of properties to interested buyers based on criteria such as price, location, square footage, and more - all catered to their preferences, making it more likely for them to click.
Using Facebook Dynamic Ads requires a few technical things to be built out in Facebook. Luckily, Ylopo’s team of data scientists and Facebook engineers can do it all for you in-house and take care of all the technical details to make sure your dynamic ad reach is fully optimized and your lead flow is synced up with whatever CRM tool you’re currently using.
Here are just some of the benefits of using remarketing for real estate.
It helps you re-engage with anyone who has ever shown interest in your property listings no matter if that interest was shown 5 hours ago, 5 days ago or 5 years ago!
It saves you time. No more door knocking or cold calling “dead” leads in your database.
It helps prevent leads falling through the cracks and keeps you in front of them 24/7/365.
This advertising strategy is totally hands off for you. You can just sit back and let the leads roll in.
— Chey Carter, Leads Manager Robert Slack Team
(#1 Team In Florida 2019)
With the help of Ylopo, you don’t have to do anything to retarget your leads and revive your database of cold prospects. All you need to do is connect with us and share the leads you want to have retargeted and we take it from there. Click the button below to get started.
