Think about how many leads you have in your entire real estate database. Now, think about how many of those leads you’re actually talking to on a regular basis. What happens to all those leads you don’t talk to? If you’re not talking to them, there’s a good chance someone else is!
Remarketing is a “hand’s off” advertising strategy you can tap into that keeps you in front of all your leads - even if they’re not anywhere near transacting - so when they’re ready, you’re ready.
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The typical home buyer does extensive research online before they decide to buy a house. They’ll naturally browse through multiple real estate websites - including yours - but the problem is your website will be only one of the dozens of sites they look through.
Remarketing can turn this online buyer behavior into an advantage for you.
Remarketing (also known as Retargeting) is a tool that allows you to reconnect with any prospect who has filtered through your website and into your database - or really anyone in your database. Even if a homebuyer lurks on your website pages and never gets in touch with you or fills out an inquiry form, remarketing prevents you from missing out on the opportunity to connect with them.
Remember the last time you needed to buy something, like a new pair of shoes? You may have gone to Google to do a quick search for the shoes and ultimately abandoned it, leaving it for another time. Afterwards have you ever noticed how you’re seeing ads all over the place for the exact shoes you searched for? BOOM. You’ve been remarketed to!
YOU CAN DO THIS TOO.
Remarketing helps you engage with your site visitors using personalized and highly relevant ads on Google or Facebook by utilizing collected data gathered after the initially visit your website.
— Juefeng Ge ~ Co-Founder, CMO Ylopo
Part of the magic that allows remarketing to be so effective is Facebook’s Dynamic Ads For Real Estate (DARE).
This is a type of smart advertisement that changes based on the individual’s searching behavior. Specifically, this kind of ad can show the right kind of properties to interested buyers based on criteria such as price, location, square footage, and more - all catered to their preferences, making it more likely for them to click.
Using Facebook Dynamic Ads requires a few technical things to be built out in Facebook. Luckily, Ylopo’s team of data scientists and Facebook engineers can do it all for you in-house and take care of all the technical details to make sure your dynamic ad reach is fully optimized and your lead flow is synced up with whatever CRM tool you’re currently using.
Here are just some of the benefits of using remarketing for real estate.
It helps you re-engage with anyone who has ever shown interest in your property listings no matter if that interest was shown 5 hours ago, 5 days ago or 5 years ago!
It saves you time. No more door knocking or cold calling “dead” leads in your database.
It helps prevent leads falling through the cracks and keeps you in front of them 24/7/365.
This advertising strategy is totally hands off for you. You can just sit back and let the leads roll in.
— Chey Carter, Leads Manager Robert Slack Team
(#1 Team In Florida 2019)
With the help of Ylopo, you don’t have to do anything to retarget your leads and revive your database of cold prospects. All you need to do is connect with us and share the leads you want to have retargeted and we take it from there. Click the button below to get started.
Remarketing complements your existing marketing efforts by re-engaging users who’ve already interacted with your brand. While other campaigns focus on attracting new audiences, remarketing ensures you stay top-of-mind for potential customers already in your sales funnel. This targeted approach boosts conversion rates and maximizes ROI by focusing on warm leads.
Our platform uses advanced targeting tools to focus on specific audiences based on their interests, behavior, and interaction with your website. For example, if a user viewed listings for luxury homes, our dynamic ads automatically showcase similar properties. This custom targeting ensures your campaigns resonate with high-quality leads most likely to convert.
Absolutely! Remarketing campaigns are highly efficient because they target users already familiar with your brand. With options to set daily budgets and automated optimization, you control costs while generating results. Plus, the average cost per view is low compared to broader campaigns, making it a powerful way to boost sales without overspending.
Yes! Remarketing revives cold leads by re-engaging them with personalized content. For instance, if a lead hasn’t interacted in months, dynamic ads can showcase new listings or market insights tailored to their past interests. This approach rebuilds trust and keeps your brand visible until they’re ready to take action.
Ylopo combines industry-specific expertise with cutting-edge tools like Facebook’s DARE (Dynamic Ads for Real Estate). Unlike generic platforms, we focus solely on real estate, offering unique features like IDX integration and CRM sync. Our campaigns also include performance insights, so you see exactly how your budget drives traffic, leads, and sales.
No—Ylopo’s solutions are designed to be hands-off. Once you set your targeting preferences, our automated tools handle ad creation, audience segmentation, and optimization. This lets you focus on building customer relationships while we generate quality leads.
Results vary, but many clients see increased website traffic and lead engagement within weeks. For example, one agent used remarketing to boost open house sign-ups by 40% in a month. Consistent campaigns paired with strong calls-to-action (like “Schedule a Call”) accelerate conversions.
Yes! Tailor campaigns to different audiences—like first-time buyers, sellers, or investors. Create separate ad sets for each group, highlighting unique selling points (e.g., “Sell Your Home Fast” vs. “Find Your Dream Home”). This strategic targeting ensures every user sees the most relevant offer.
Our platform is built with real estate professionals in mind. We offer specialized tools, market insights, and proven strategies that general marketing teams lack. Plus, our client success stories—like teams doubling lead conversion rates—showcase our ability to deliver great results.
Simply book a demo with our team! We’ll guide you through setting up custom audiences, choosing platforms (Facebook, Google, etc.), and launching campaigns tailored to your goals. Whether you’re looking to attract sellers, nurture buyers, or build brand awareness, we’ll create a plan that fits your needs.
