Considered by many veteran agents using these systems that this is the dream team combination of Lead Gen + CRM = giving your business some serious growth power and the best in class automation tools with continued innovation.
Ylopo & Sierra Interactive Integrate seamlessly and will be handled by Ylopo's onboarding team for you.
At Ylopo, we're often asked how our platform compares to Sierra Interactive. While we both serve real estate professionals, our strengths lie in different areas.
Below is a detailed comparison highlighting strengths and gaps, designed to showcase why Ylopo stands out for AI-driven lead generation and nurturing.
| Feature | Ylopo | Sierra Interactive | Key Insights |
|---|---|---|---|
| AI Lead Nurturing | ✓ | X | Ylopo offers Ylopo AI Text/Voice for 24/7 lead engagement. Sierra relies on basic automation. |
| Dynamic Video Ads | ✓ | X | Ylopo’s DYVA creates hyper-targeted video ads for social platforms. Sierra focuses on static ads. |
| Predictive Analytics | ✓ | X | Ylopo identifies future sellers via predictive modeling. No equivalent in Sierra’s offerings. |
| iBuyer Integration | ✓ | X | Ylopo’s Zoodealio partnership enables instant cash offers. Sierra lacks iBuyer tools. |
| Multi-Channel Retargeting | ✓ | X | Ylopo automates Facebook/Google retargeting campaigns. Sierra’s retargeting is limited. |
| IDX Website Speed | ✓ | ✓ | Both prioritize fast IDX sites, but Ylopo emphasizes <5-minute MLS updates. |
| Hyperlocal SEO | X | ✓ | Sierra excels with custom community pages and granular SEO controls. |
| Integrated Dialer | X | ✓ | Sierra includes a dialer with voicemail drop and bulk texting. Ylopo integrates third-party CRMs. |
| Marketing Automation | ✓ | ✓ | Both automate workflows, but Sierra offers trigger-based drip campaigns. |
| Pricing Flexibility | ✓ | X | Ylopo’s modular pricing suits scaling teams. Sierra starts at $500/month. |
While we focus on cutting-edge lead generation, Sierra Interactive has built their business around SEO-optimized IDX websites paired with a comprehensive CRM. Their platform delivers solid organic lead generation through websites that rank well on Google, with direct MLS integration for accurate property listings.
Sierra's focus on organic traffic makes them cost-effective for agents looking to attract buyers and sellers already searching for homes online. Their CRM includes lead nurturing workflows, SMS marketing, integrated dialers, and over 90 integrations through their API.
They start at $499.95/month for up to five users and streamline processes from capturing leads to closing deals within a single ecosystem. Sierra offers optional PPC and Facebook ad management, but their strength lies in sustainable, long-term organic approaches - which is where our partnership creates something powerful.
At Ylopo, we take a different approach, focusing on cutting-edge paid lead generation through advanced digital marketing. Our AI-powered tools dominate social media (especially Facebook) and PPC campaigns, delivering high volumes of quality leads quickly—often at just $5–$6 per lead.
Our distinctive features like dynamic video ads, sophisticated retargeting, and Listing Rocket (for automated listing promotion) make us the go-to choice for agents seeking immediate engagement and results. Our automation system acts as your virtual assistant, with AI-driven texting and lead scoring that prioritizes your hottest prospects.
Unlike Sierra, we don't include a native CRM, instead focusing on what we do best while integrating seamlessly with platforms like Follow Up Boss or Sierra Interactive. Starting at $295/month plus ad spend, we're a marketing-first platform that trades organic depth for paid velocity and immediate results.
Many of our most successful clients use Ylopo for what we do best (cutting-edge lead generation) while leveraging Sierra's strengths in organic growth, SEO websites, and CRM functionality.
Sierra handles the predictable, systematic side of your business, while we deliver rapid results through our sophisticated paid marketing campaigns.
We've found Sierra excels at website management and lead organization but doesn't match our social media capabilities or AI automation depth. That's where Ylopo comes in - we fill those gaps effortlessly thanks to our seamless integration with their platform.
Together, we form a dynamic duo. Sierra serves as your backbone: their SEO-driven websites capture organic traffic, and their CRM organizes leads for the long haul. Then, Ylopo amplifies your reach—our AI-powered ads flood Sierra's CRM with high-quality paid leads, while our automation supercharges follow-ups.
This combination creates a real estate powerhouse: Sierra attracts local searchers, and Ylopo retargets them with tailored Facebook campaigns, all syncing into one system. The result? You dominate both organic and paid landscapes with unmatched efficiency.
The re-marketing, bring old leads back to life with the most advanced Facebook marketing and re-marketing on the planet all done for you.
Generate higher quality leads at the
best price possible (average of $5-6 per lead!)
Promote listings automatically via Listing Rocket, impress sellers with reporting and WIN listings with our digital marketing focused listing presentation
Seamless integration and smart follow up.
