If you've been around real estate for more than five minutes, you probably know Tom Ferry. But stick with me here – there's some stuff about our work together that might surprise you..
Tom Ferry's been in real estate coaching longer than some agents have been alive – we're talking 30+ years of getting in the trenches with everyone from fresh-faced rookies to those million-dollar producers who somehow still need guidance (because in this business, who doesn't?).
As CEO of Ferry International, he's shaped how thousands of agents think about their business, though he'd probably tell you it's more about helping them think differently about themselves.
If you've caught any of his sessions, you know the scene - sleeves rolled up, diving deep into database marketing strategies that go way beyond surface-level advice.
His talks cut through the typical "just stay in touch" fluff, getting into the actual mechanics of why agents leave money on the table with their past clients.
If you've caught any of his sessions, you know the scene - sleeves rolled up, diving deep into database marketing strategies that go way beyond surface-level advice.
His talks cut through the typical "just stay in touch" fluff, getting into the actual mechanics of why agents leave money on the table with their past clients.
The result?
Two videos that capture the essence of what makes his coaching different, paired with our tech solutions that help put his strategies into practice.The first one's pure Tom – a deep dive into modern real estate that goes way beyond the usual market updates and motivational talk.
His take on brand building versus lead gen – and why most agents get this balance wrong
This fascinating breakdown of how to match your messaging to different lead sources
Some surprisingly practical systems for sorting through leads to find the ones ready to move
Financial planning stuff that honestly made many a bit uncomfortable – in a good way
The second video is with Jason Pantana from Tom's team, sitting down with our founders Ge and Howard. They're showing how our AI tools can actually implement a lot of what Tom teaches. Think automated nurturing that doesn't feel robotic, dynamic ad targeting that makes sense of your database, that kind of thing.
Digital targeting across platforms (with some numbers that might raise eyebrows)
Using AI chatbots without losing the human touch
Building a lead database that actually pays off
Creating campaigns that hit different when they're data-driven
The whole home search experience (and why it matters more than most realize)
Ways to keep ad costs reasonable while scaling up
Automation that feels personal (sounds impossible, but watch the video)
We're way past the days of cold calling and door knocking (though Tom would probably say those still have their place).
It's about finding that sweet spot where old-school hustle meets new-school tech.
Does every agent need this level of sophistication? Probably not.
But if you're serious about scaling your business without losing your mind – or your personal touch – these videos might be worth your time.And speaking of new tech – discover how Ylopo's cutting-edge AI marketing platform can transform your business.
Our powerful automation tools combine Tom Ferry's proven strategies with advanced technology to generate and nurture leads 24/7.