Top 9 Lead Generation Companies Realtors Love This Year

 

The cutthroat real estate market demands next-level lead gen.

Yet with countless options flooding your inbox daily, separating legit partners from empty promises gets tricky.

But what if you could tap into exclusive, hyper-targeted leads without round-the-clock hustle? And convert those leads into commissions using smart tech?

Savvy realtors know tomorrow's sales are made today.

So we've uncovered the top 9 real estate lead gen powerhouses delivering results right now.

From specialized lead pipelines to all-in-one domination, this inside look has you covered.

You'll discover which turnkey platforms realtors are using to drive listings and sales every single month. Plus get tips for choosing the right partner to boost your growth and stand out from the competition.

 

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Chapter 1: What to Look for in a Real Estate Lead Gen Company

With so many options on the market, it can be tricky evaluating real estate lead generation companies and identifying the right fit. .

Here are the most important factors savvy realtors consider:

Types of Leads

The best lead gen companies provide a healthy mix of both buyer and seller leads.

Ensure the company offers both lead types.

Lead Generation Strategies and Sources

You want a diverse mix of lead generation sources and strategies:

Multiple lead channels cast a wider net and feed your sales funnel with more prospects.

Targeting Capabilities

Look for companies that let you target very specific areas and demographics. Hyperlocal targeting ensures the leads align with your farm areas or niches.

Lead Management and Tracking

The system should make it easy to view and manage leads in one place. Tracking lead status and history is vital for nurturing prospects over time.

Integrations

If you already use CRM or other real estate software, make sure the system integrates seamlessly. Avoid manually exporting and uploading lead data.

Contracts and Commitments

Some companies require long-term contracts upfront. Others are more flexible with month-to-month terms. Consider what works best for your business.

Pricing and Budget

Evaluate pricing models carefully. Some charge per lead, others a monthly fee. Ensure the costs align with your ROI goals and business growth targets.

 

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Chapter 2: The 9 Best Real Estate Lead Generation Companies for Realtors

1. Ylopo - Best Overall Real Estate Growth Platform

What realtors love about Ylopo: High-quality, exclusive leads and has tested a long-form messaging marketing funnel to deliver higher-quality leads.

Common criticism: No built-in CRM.

(We're first on our list, of course, but we mean it, and so do our clients!)

As a comprehensive real estate growth platform, Ylopo aims to be the digital hub for real estate teams and brokerages. 

We bring together lead generation, lead management, team management, and brand building into a single intuitive platform.

While we may be slightly biased, there are good reasons why Ylopo lands in the top spot on this list for many realtors.

Here are some of the key benefits we provide:

 

High-Quality Exclusive Leads

We source leads across multiple platforms including Google, Facebook, and Instagram.

We use advanced targeting and optimization to deliver hyperlocal and ultra-targeted leads tailored to each agent's specific criteria.

We're particularly known for our long-form messaging marketing funnel, powered by propriety AI tech.

Leads we generate are exclusive, meaning they are not recycled or resold to competing agents. This exclusivity ensures realtors get the maximum value from the leads we provide.

Our pricing starts at $295 per month plus a $1,000 onboarding fee for the basic technology platform.

The full lead generation suite, which includes additional services, costs around $495 per month.

The cost increases if additional digital marketing management services are utilized, with a tiered system that allows customization based on the number and frequency of marketing campaigns.

Seamless Lead Management

Once leads are generated, our AI Lead Assist feature, Ylopo AI (formerly rAIya) steps in to automatically nurture and qualify each lead with two-way SMS conversations. 

This takes the manual work out of lead follow up so realtors can focus on the highest potential opportunities.

We also integrate with any commercially available CRM to seamlessly manage leads from generation to close.

Activity tracking, smart workflows, and task automation streamline the process.

Our tried and tested long-form messaging marketing funnel is aimed at delivering higher-quality leads, and boasts an 80% accuracy rate in contact details for leads generated through IDX feeds.

Comprehensive Team Management

For brokerage teams, we provide extensive team management capabilities to drive productivity.

Lead routing, accountability tracking, transaction management, file sharing, and more help managers oversee operations.

Agents can also access training courses and coaching directly within our platform.

Built-In Brand Building

Having a strong brand is vital for real estate success, and we make it easy to build yours.

Our platform allows you to create an IDX website, publish listing videos, run targeted Facebook and Instagram campaigns, send email newsletters, and more.

For the starting price, agents receive two websites—one for branding and one for leads—along with IDX website search capabilities.

We have a unique program for dynamic ad serving based on listings and audiences, specifically tailored to social media leads.

2. BoldLeads

What realtors love about BoldLeads: Specializes in Facebook marketing and provides exclusive leads directly to your CRM.

Common criticism: Focus on quantity over quality of leads and potential high additional costs.

BoldLeads allows you to outsource your Facebook marketing efforts so you can focus on other aspects of your business. Their team of Facebook ad experts will create and optimize campaigns tailored to your goals.

Done-For-You Facebook Ad Campaigns

You don't need any Facebook marketing expertise.

BoldLeads sets up and manages your ad campaigns from start to finish, including targeting, creative, and budget allocation.

Their team are Facebook advertising pros who know how to optimize for conversions.

Exclusive Leads Delivered to Your CRM

The leads generated from your Facebook campaigns are exclusive to you. BoldLeads does not sell your leads to competing agents. All leads get routed directly into your CRM for immediate follow up and nurturing.

Texting Platform for Lead Engagement

BoldLeads offers an optional texting service, Concierge, to help you qualify and engage leads. 

This automated texting platform can schedule meetings, provide market stats, and answer common buyer and seller questions to generate more responses.

For realtors who want to tap into the vast audience on Facebook for generating leads but don't have the time or desire to manage campaigns themselves, BoldLeads is a solid choice.

Their done-for-you approach combined with lead exclusivity makes life simpler. Starts at $399 per month.

3. Market Leader

What realtors love about Market Leader: Guaranteed exclusive leads each month and integrates with a CRM.

Common criticism: Lack of price transparency and a minimum six-month contract required.

Market Leader is a real estate lead generation company with a unique approach of guaranteeing you a certain number of exclusive leads per month.

They gather leads primarily from their property search website HouseValues.com, which helps them deliver both buyer and seller leads. 

Guaranteed Monthly Leads

One of the biggest pain points in working with lead generation companies is unpredictability in the volume and quality of leads.

But with Market Leader, you are guaranteed a minimum number of exclusive leads per month in your contract.

Mix of Lead Sources

In addition to their main website, Market Leader taps into multiple sources to find leads including internet data exchange (IDX) sites and pay-per-click (PPC) ads.

Having diverse lead channels casts a wider net.

Basic CRM and Lead Nurturing

Market Leader provides basic CRM features to help you manage and track your leads over time. 

You also get access to automated lead nurturing tools like drip emails and text messaging to keep leads engaged.

For realtors who value consistency and predictability, Market Leader's exclusive lead guarantee model is appealing.

Knowing you'll get a certain amount of leads each month makes planning and budgeting much easier.

Starts at $189 per month plus $7 to $30 per lead; additional $350 per month for the Network Boost program.

4. Zurple

What realtors love about Zurple: Highly customized property alerts and focus on serious clients.

Common criticism: More expensive and slower customer support compared to competitors.

Zurple is a full-service real estate lead generation company focused on leveraging automation and artificial intelligence.

Their platform includes lead gen, website building, social media marketing, and an integrated CRM.

AI-Powered Lead Nurturing

Zurple uses consumer data and algorithms to trigger automated, hyper-targeted follow up messages tailored to each lead.

Their AI lead nurturing provides a steady stream of touchpoints to build rapport.

Custom Website and IDX Integration

Your Zurple subscription includes a modern, mobile-friendly website integrated with your MLS listings.

Homebuyers can search listings right on your site and get your contact info right away.

Done-For-You Social Media Advertising

Similar to BoldLeads, Zurple offers managed Facebook and Instagram advertising as part of their platform. 

Ad experts on staff will optimize campaigns to maximize your exposure and lead generation.

For real estate professionals who want to hand off their digital marketing and focus solely on leads and sales, Zurple is a compelling option.

The automation and AI built into their platform simplify the process of converting leads into clients.

Zurple’s base package starts at $299 per month for a single user, not including MLS, which is an additional $10 per month.

The base price thus totals $309 per month, plus a one-time setup fee ranging from $199 to $799.

5. SmartZip

What realtors love about SmartZip: Predictive analytics to more easily determine likely leads.

Common criticism: Leads may not be exclusive as claimed, and that additional payments are required for complete contact information.

SmartZip distinguishes themselves in the real estate lead generation space by leveraging predictive analytics.

Their software precisely identifies homeowners most likely to sell in the near future so you can target them proactively.

Laser-Focused Seller Leads

SmartZip gathers property, behavior, demographic, and consumer data to feed into their predictive model.

Their algorithm pinpoints homeowners with the highest probability of selling based on this analysis.

Proactive Direct Mail Campaigns

Armed with their predictive seller insights, SmartZip enables you to launch targeted direct mail campaigns introducing yourself and your services to these leads.

You get full customization and automation.

Integrated CRM

Leads generated through SmartZip's predictive model and mailers get routed into their built-in CRM. 

You gain visibility into these leads in one place and can track outreach efforts over time.

For realtors specifically looking to increase their seller leads, SmartZip delivers highly qualified prospects based on rigorous data science.

Their proactive marketing approach lets you get in front of motivated sellers before the competition.

6. Offrs

What realtors love about Offrs: Offrs combines predictive analytics with a suite of done-for-you marketing tools to help real estate professionals generate mostly seller leads.

Common criticism: Leads provided require a long nurturing time, and the referral fees through the ROOF program can be high.

Predictive Seller Leads

Like SmartZip, Offrs leverages analytics to predict which homeowners are likely to sell. This allows you to focus your efforts on qualified seller leads instead of wasting time with generic outreach.

Done-For-You Direct Mail and PPC

Once leads are identified, Offrs provides the marketing collateral and tools to target them, including direct mail postcards, landing pages, pay-per-click ads, and more. Their experts design and execute campaigns for you.

CRM and Lead Management

You get access to Offrs' built-in CRM to track lead outreach and add custom notes. 

Lead and task automation removes administrative burdens.

For realtors focused on securing more listings, Offrs couples accurate lead intelligence with comprehensive marketing automation to convert those leads.

Their hands-off approach simplifies the process.

7. Real Geeks

What realtors love about Real Geeks: Rounding out our list of top real estate lead generation companies is Real Geeks. Their all-in-one platform covers everything from website building to lead generation and CRM.

Common criticism: Limited website customization with pre-set templates, which may not be sufficient for agents seeking more advanced customization options.

Automated Lead Nurturing

Real Geeks offers intelligent lead nurturing powered by automation. For example, their software sends timely, relevant follow-ups when a lead looks at a listing multiple times or returns to your website.

Customizable IDX Website

Your Real Geeks subscription provides an SEO-optimized website integrated with your MLS listings. Home shoppers can easily connect with you.

Facebook Ad Tool 

Complementing the website, Real Geeks also features a DIY Facebook ads tool to help you create and run targeted buyer and seller campaigns at your desired spend.

For real estate professionals who want a streamlined solution that covers website leads, social media leads, and CRM under one roof, Real Geeks delivers extensive capabilities.

Their platform automates previously manual tasks for higher efficiency.

8. Lofty (formerly Chime)

What realtors love about Lofty: Lofty is an all-in-one real estate software that combines lead generation, a CRM, marketing automation, and more.

Common criticism: System is overly complex and rigid, failing to accommodate varying user needs​​, as well as inconsistent quality and geographical relevance of leads​.

Automated Multi-Channel Nurturing

Lofty automatically nurtures leads across email, text, and voice in one platform. Through AI, leads are sent timely, personalized messages based on their interests and actions.

Custom Branded Website

Your Lofty subscription includes a beautiful, customizable website integrated with MLS listings. The site is designed to convert visitors into leads.

Intuitive CRM 

Lofty's CRM makes lead management and follow-up efficient with customizable workflows, saved responses, and one-click calling, emailing and texting.

For real estate agents seeking an intuitive, all-in-one platform, Lofty connects the dots from generating and capturing leads to closing. Their automation simplifies previously manual tasks.

9. CINC

What realtors love about CINC: CINC takes an innovative approach to real estate lead generation by offering hyperlocal Facebook and Instagram ads. Their proprietary ad-building software targets potential listings at the neighborhood level.

Common criticism: Expensive plans, especially when adding lead generation services; poor customer support with slow response times, technical issues, and difficulties in integrating with external vendors.

Hyperlocal Targeting

CINC couples public data with predictive analytics to identify specific homes most likely to sell soon. You can then target owners through customized local Facebook/Instagram ads.

Ad Performance Insights

CINC provides in-depth analytics on your ad results so you can optimize targeting and messaging. You gain visibility into what content resonates in your local market.

Automated Lead Notifications 

Leads from your hyperlocal social ads are automatically tracked and routed to your CRM in real-time. You get alerts the moment someone interacts with an ad.

For real estate professionals who want data-backed, hyper-targeted social media lead generation, CINC delivers cutting-edge capabilities through their proprietary ad platform.

 

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Chapter 3: Which Real Estate Lead Gen Company is Right For You?

With this overview of the top real estate lead generation companies, how do you choose the right partner for your business? Here are some key considerations:

Your Business Goals

First, think about your real estate business goals and what you are trying to accomplish this year.

  • Are you a newer agent focused on getting your pipeline started quickly?

  • Are you looking to specialize in a niche like probate/inherited properties?

  • Do you need better lead conversion and sales automation?

  • Are you a brokerage wanting an all-in-one real estate platform?

Matching a company to your specific objectives is crucial.

Your Budget

Next, consider your budget for lead generation.

Most real estate lead gen companies offer month-to-month options, but some require annual contracts.

Cost structures also vary from per lead, to monthly fees, to annual pricing.

Crunch the numbers to determine pricing models that align with your ROI goals.

We recommend a range from $300 to $600+ monthly subscriptions for solo agents up to custom quotes.

Your Existing Tech Stack

Factor in your current tech stack and tools when choosing a new real estate lead partner. 

You’ll want seamless integrations to avoid manual workarounds.

For example, if you already have a CRM you like, a company like Zurple that layers in AI lead nurturing may integrate better than an all-in-one platform.

Your Ideal Lead Types

Keep your ideal lead targets in mind as well. Some companies specialize in certain lead types. For example:

  • Inherited leads: Catalyze AI

  • Buyers: Zillow Premier Agent

  • Sellers/listings: Offrs

Focus on companies tailored to your highest-value lead targets.

Your Competitive Differentiation

Lastly, consider how prospective lead gen partners can help you stand out from the competition.

Unique lead sources, niche specialties, or cutting-edge tech may give you an edge.

Do they tap into lead pipelines competitors miss? Can they help you dominate online visibility? The right partner aligns with your long-term business vision.

Unlock Exclusive Leads and Effortless Sales With Ylopo

As with all things, dedication is the key to unlocking success, but motivation alone won't cut it.

Enter Ylopo—the ultimate game-changer for real estate professionals.

With Ylopo, you gain access to an unparalleled toolkit designed for growth:

  • A constant stream of hyperlocal, high-quality buyer and seller leads from trusted sources like Facebook and Google—up to 3X more conversions than average.

  • An AI-Powered ISA that nurtures every lead with personalized texts, ensuring instant rapport without lifting a finger.

  • Seamless CRM integration eliminates system juggling so you can focus on what matters.

  • Comprehensive team management tools streamline listings and transactions in one place.

  • A sleek IDX website paired with targeted ad campaigns elevates your brand around the clock.

Ylopo's intuitive platform empowers you to convert prospects faster, close more deals, save time, and achieve unprecedented growth this year.

Why wait? Dive into future success now by booking your FREE demo.

About the Author

Aaron “Kiwi” Franklin

Head of Growth