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Best Free Local SEO Keyword Generator Tool for Agents

 

Digital marketing is all about getting found by the right people at the right time.

For agents, that means showing up when someone's searching for homes in our area.

That said, I've got a nifty tool for you.

It generates targeted local keywords for your real estate business.

Just enter your city, select your property type and select the most appropriate keywords for your landing page, social post, or local ad.

Local SEO Keyword Generator for Real Estate

Generate targeted local keywords for your real estate business:

Now, if you want to dive deeper into the factors behind this tool, there's an article you can check out.

But if you're short on time, stick around and I'll give you some tips on how to make the most of your keyword research.

 

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Chapter 1: Understanding Local Keywords

Think about it like this: local keywords are what people type into Google when they're looking for something nearby.

It's usually a mix of three things:

  • What they're looking for (like "homes" or "apartments")

  • Some extra details (maybe "affordable" or "luxury")

  • Where they're looking (could be your city, neighborhood, whatever)

Why Local Keywords Matter

Let me tell you, getting these local keywords right can be pivotal.

Here's why:

  1. You'll show up more in local searches.

  2. You'll get more of the right people coming to you.

  3. More people will engage with your business.

  4. You'll stand out from other agents in your area.

  5. You'll get more bang for your buck with your marketing.

Chapter 2: Tools That'll Make Your Life Easier

Now, I've tried a bunch of tools for keyword research over the years.

Here are some that I think are worth your time:

Tool Key Features Best Suited For
Google Keyword Planner Gives you keyword ideas, tells you how many people are searching for them, and how tough the competition is. Finding keywords that'll actually bring in traffic.
SEMrush Lets you spy on your competitors, track your keywords, and has some nifty local SEO tools. Doing a deep dive into keywords and seeing what your competition is up to.
Moz Keyword Explorer Suggests keywords, shows you what the search results look like, and tells you how hard it'll be to rank. Figuring out which keywords are worth your time and effort.
Ahrefs Does keyword research, looks at backlinks, and helps you figure out what kind of content to create. Really digging into keywords and planning out your content strategy.
Ubersuggest Gives you keyword ideas, analyzes your SEO, and helps you come up with content ideas. Getting inspiration for keywords and content.

The Good and Bad of Keyword Research Tools

Of course, every tool has its ups and downs.

Here's what I've found:

Tool Pros Cons
Google Keyword Planner It's free, works with Google Ads, and gives you solid search data. Only shows Google data, and you need an Ads account to really use it.
SEMrush It's got everything - competitor analysis, tons of keywords, easy to use. Can be pricey if you're just starting out, and it might take some time to learn.
Moz Keyword Explorer Super easy to use, gives you keyword ideas and shows you search results. Doesn't have as much data as some others, and you gotta pay for the good stuff.
Ahrefs Great for looking at backlinks, tons of keyword research options. It's not cheap, and it might be overwhelming at first.
Ubersuggest Affordable, easy to use, helps with content ideas. Not as comprehensive as the big guys, and free users don't get much.
 

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Chapter 3: How to Do Keyword Research Like a Pro

Here's how I approach keyword research:

  • Brainstorm: Just start writing down words and phrases that relate to your business. What do you do? What problems do you solve?

  • Get local: Always, always, always add your city, neighborhood, or zip code to your keywords. You want local buyers and sellers, right?

  • Check out the competition: Use a tool like SEMrush to see what keywords other agents in your area are ranking for. There might be some opportunities there.

  • Think specific: Don't just go for broad terms like "real estate agent." Try longer, more specific phrases that people might actually type into Google.

  • Keep an eye on trends: Things change, so make sure you're regularly checking to see if people are searching for different things.

Chapter 4: How to Use the Local SEO Keyword Generator

Let me break down how to use that Local SEO Keyword Generator for real estate we talked about earlier.

This tool can be a real powerhouse for finding location-specific keywords that'll supercharge your real estate business.

Basic Usage

Here's the rundown:

  1. You input your city and the type of property you're focused on.

  2. The tool generates a list of keyword suggestions.

But don't think that you can't just use all of them without any kind of strategy.

This is where your knowledge about search volume and keyword difficulty becomes crucial.

Analyzing Keywords

Take those generated keywords and plug 'em into your go-to SEO tool.

You're after volume and difficulty metrics.

This gives you the real lowdown on which keywords are worth pursuing.

Think back to what we discussed - you're aiming for that sweet spot between good search volume and competition you can actually tackle.

I'll give you a concrete example.

Imagine you're an agent in Seattle, specializing in apartment rentals.

You enter "Seattle" and "Apartments" into the tool.

It might spit out options like:

  • "Seattle apartments for rent"

  • "Luxury apartments in Seattle"

  • "Capitol Hill Seattle apartments"

  • "Affordable apartments in Seattle"

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Strategic Decision Making

Now, here's where you get strategic.

Run these through something like Ahrefs or SEMrush.

You might discover that "Seattle apartments for rent" has huge search numbers, but everyone and their dog is trying to rank for it.

Meanwhile, "Capitol Hill Seattle apartments" could have solid search volume with much less competition.

What's your move?

You might decide to target "Capitol Hill Seattle apartments".

It's specific, it's got manageable competition.

You could create a neighborhood guide for Capitol Hill, showcasing top apartment buildings and local hotspots.

The keyword tool is just the launchpad. 

Always back up your keyword ideas with solid data on search volume and difficulty.

This extra step? It's what sets apart the top performers from the rest.

Keep in mind, it's not about ranking for any random keyword.

It's about ranking for keywords that attract people genuinely interested in your real estate services in your specific location.

When you combine this Local SEO Keyword Tool with a data-driven approach to keyword selection, that's when you start dominating those local search results.

Taking Your Keyword Game to the Next Level

Want to really stand out? Try these advanced techniques:

  • Optimize your Google My Business listing: Use your keywords in your business description, services, and posts.

  • Listen to your clients: Pay attention to the words and phrases they use when they talk about real estate.

  • Get social: Hang out in local Facebook groups, on Reddit, or Nextdoor.

  • Think seasons: Use Google Trends to see if certain keywords get more popular at different times of the year.

From Local to Limitless: Ylopo Awaits

Now, if you really want to take all this keyword research and turn it into something big, you gotta have the right system backing you up. That's where Ylopo comes in. We're not just talking about getting found on local here - we're talking AI lead generation, killer seller tools, and websites that actually look good and work for you.

Don't let all that hard work on keywords go to waste. Ylopo's got everything you need to stand out online - AI that can text and talk to leads, smart lead routing, the works. We're talking about turning those local SEO efforts into real, tangible results. Ready to take your real estate business to the next level?

Book a demo with Ylopo today. Let's show you how to really use those keywords to crush it in your market.

About the Author

Aaron “Kiwi” Franklin

Head of Growth