;

Product, Marketing, & Feature Updates with Juefeng Ge

 

How AI Will Revolutionize Real Estate Lead Generation & Marketing

Introduction

Staying ahead of the competition and up to date on the latest advancements is essential the real estate industry. In this context, Juefeng Ge, a distinguished speaker during our Success Summit 2023 in Las Vegas, introduces the game-changing integration of AI technology at his seminar “Product, Marketing, & Feature Updates with Juefeng Ge.”

Welcome to an immersive journey where we explore the transformative power of AI and social optimization in real estate marketing. Discover how cutting-edge technologies can elevate lead quality, amplify agent performance, and skyrocket your ROI.

 

Ge (left) passionately highlights the pivotal role of AI and their unwavering commitment to being at the forefront of AI advancements for real estate clients..

At TigerLead, Ge and Howard Tager, (right) co-founder and CEO of Ylopo helped clients sell $5 billion in homes and become the go-to leaders in their respective markets. 

One of the remarkable applications Ge reveals is the use of generative AI programs that automate the creation of advertisements. This groundbreaking real estate lead generation approach empowers real estate professionals with extensive testing and optimization capabilities, ensuring their marketing efforts are finely tuned to perfection.

Beyond automation, Ge delves into the extraordinary potential of AI in delivering personalized video and audio messages, such as this Riaya Lead Follow-up here. Imagine the power of providing market updates to homeowners on a zip code level, captivating them with tailored and insightful content. Ge's excitement is palpable as they discuss the transformative possibilities of AI, including the groundbreaking use of audio AI to analyze call recordings and provide invaluable insights into agent performance.

Real Estate Lead Generation Follow-Up AI-powered Chat (Raiya from Ylopo)

Ge emphasizes the significance of data-driven insights and how AI can revolutionize team performance and efficiency. They proudly highlight the integration of AI technology into their cutting-edge Maverick platform, a game-changer for monitoring and enhancing agent performance. The possibilities are boundless as AI empowers real estate professionals with unprecedented accuracy, intelligence, and growth potential.
 
 

Ylopo's Commitment to Lead Generation

Ge reiterates Ylopo's unwavering focus on AI, expressing that Ylopo will incorporate more AI-powered features and advancements in the coming year. The future is bright as AI propels real estate lead generation services and marketing to new heights.

Many lead generation strategies are foundational to your success and far from simple. For example, developing a comprehensive real estate business plan is critical to securing future growth, but it's not complex.

By calling these real estate lead generation ideas simple, we mean they're uncomplicated-yet-effective tactics that you can implement relatively quickly and easily. In other words, they provide a strong return on investment because you can get solid results. That is, more leads in your contact database!

You can learn more about this from our Masterclass on this below:

Conversion Masterclass with Prof. Barry Jenkins & Rob T
 
 

Facebook vs. Google: The Evolution of Lead Quality and Cost Efficiency

Gone are the days when Facebook was seen as a secondary platform for many lead-generation companies. With advancements in AI and search engine optimization techniques, Facebook to generate leads has evolved significantly. They can now match the quality standards Google sets, offering a comparable level of lead quality.

Ge talks about how Ylopo, like Facebook, runs thousands of tests to engage with your clients perfectly


"Juefeng Ge, renowned speaker on real estate lead generation, delivering a seminar for real estate agents to generate high-quality leads using Facebook and Google”

What's even more enticing is that Facebook real estate lead generation comes at a more affordable cost, making it an attractive option for real estate marketers with budget constraints. Moreover, Facebook provides access to existing real estate leads and a larger volume of potential to generate real estate leads, opening up vast opportunities for expanding your reach and driving new leads with higher conversion rates.

 
 

Emphasizing Lead Generation Quality and Cost Efficiency

By embracing Facebook as a real estate lead generation channel, you can achieve remarkable results without compromising lead quality or exceeding your budget. The advancements in AI and search engine optimization and techniques have leveled the playing field for real estate websites, allowing Facebook leads to stand shoulder-to-shoulder with their Google counterparts. Real estate companies can now tap into Facebook's vast potential leads and leverage the platform's targeting capabilities to reach their ideal audience.

Leveraging the Abundance of Volume

In addition to matching Google, Facebook offers a substantial advantage in volume. With billions of active users, Facebook provides an unprecedented opportunity to connect with a vast pool of potential real estate leads everywhere. This abundance of volume translates into greater reach and exposure for your real estate marketing campaigns. By implementing effective targeting strategies and compelling ad creatives, you can capture the attention of your target audience and drive a significant number of high-quality leads.
 
 

Demographic Targeting:

Personalizing Your Campaigns on Facebook

One of the most powerful aspects of Facebook advertising is its ability to deliver highly targeted campaigns to specific demographics. With Facebook's demographic targeting capabilities, you can narrow your focus and tailor your messaging to resonate deeply with your intended demographic segments. Whether you're targeting homeowners, veterans, first-time homebuyers, or any other specific group, Facebook empowers you to deliver personalized campaigns that speak directly to their needs, aspirations, and pain points.

"Juefeng Ge, renowned speaker on real estate lead generation, delivering a seminar for real estate agents to generate high-quality leads through Facebook Targeted ads."

 

The Value of Personalization in Real Estate Marketing

Real estate is a personal and emotional journey for individuals. Personalizing your marketing campaigns can create a stronger connection with your audience, establish trust, and differentiate yourself from competitors. Taking that into account, Riaya AI can speak to your target audience in their native language; see the AI Spanish interaction here.

Raiya Speaks Spanish! Automated ISA | Real Estate Leads Facebook

Facebook's demographic targeting feature enables you to segment your audience based on various factors, such as age, income, interests, and location. This level of precision allows you to craft tailored messages that address your target demographic's specific concerns and desires, increasing the likelihood of engagement and conversion.

Enhanced Seller Lead Testing with Demographic Targeting

In real estate, seller lead testing is vital in identifying motivated sellers and driving successful transactions. By tailoring your messaging to resonate with this audience, you can capture their attention, build credibility, generate referrals, and ultimately generate high-quality seller leads and buyer leads together. Demographic targeting of seller leads also empowers you to refine your real estate lead generation strategies and optimize your efforts to attract sellers actively looking to make a move.

 
 

Cash Offers: Capitalizing on High Demand and Low Supply

Cash offers have emerged as a powerful strategy in the real estate industry more than ever. That results from a market characterized by high demand and limited supply. Ylopo wanted to help you capitalize on this. We know when implementing cash offer strategies, authenticity is key. Establishing trust with potential sellers and demonstrating your ability to provide legitimate cash offers is essential. Showcase successful case studies and client testimonials. 

"Juefeng Ge, renowned speaker on real estate lead generation, delivering a seminar for real estate agents to generate high-quality leads and the importance of cash buyers."

Additionally, developing solid relationships with reputable cash buyers and financial institutions can enhance your ability to generate leads and deliver on your promises. Real estate marketers who can effectively create authentic cash offer experiences and leverage national awareness around this concept will be at the forefront of the market, capturing the attention of motivated sellers and securing valuable buyer leads.

Empowering Success with Innovative Products

Staying ahead of the curve requires embracing innovative products and strategies in today's dynamic real estate landscape. Let's explore two game-changing effects that can revolutionize your lead follow-up and elevate agent performance.
 
 

Ylopo Live:

Transforming Lead Follow-Up into Live Appointments

The key to success in real estate lies not only in generating leads but also in effectively following up with those leads. Traditional lead follow-up methods often involve delays and missed opportunities, resulting in potential clients needing help to navigate the cracks of real estate services. However, with Ylopo Live, real estate professionals can transform their lead generation and follow-up process and take it to the next level.

"Juefeng Ge, renowned speaker on real estate lead generation, delivering a seminar for real estate agents to get more than lead generations but live appointments”

 

Elevating Lead Follow-Up with Ylopo Live

Ylopo Live introduces a groundbreaking approach to lead follow-up by converting leads into live appointments. This innovative platform combines state-of-the-art technology with a dedicated call center staffed by skilled professionals. When a lead is generated, Ylopo Live's team promptly reaches out to the lead, engaging in personalized conversations and nurturing the relationship. Ylopo Live ensures every valuable opportunity is noticed and explored by delivering live appointments and transfers.

Maximizing Conversion Rates and Lead Generation Quality

The effectiveness of lead follow-up must be considered. Prompt and personalized engagement with leads significantly increases the chances of conversion. With Ylopo Live, real estate professionals can maximize conversion rates by ensuring timely and meaningful interactions with potential clients. 

Moreover, the expertise of the call center team and the use of advanced technology ensure that the real estate lead generation delivered is of the highest quality. By leveraging Ylopo Live, real estate professionals can optimize their lead generation company's follow-up process, increase conversion rates, and achieve remarkable results.

Maverick: Unleashing Agent Performance with Data-Driven Insights

In the real estate business, agent performance is critical to success. With Maverick, real estate professionals can access a robust platform to optimize agent performance and drive exceptional results.

"Juefeng Ge, renowned speaker on real estate lead generation, delivering a seminar for real estate agents to get the most out of Maverick

 

Harnessing the Power of Data-Driven Insights

Maverick empowers real estate professionals by providing data-driven insights into agent performance. By leveraging the platform's customizable lead generation routing, performance monitoring tools, and valuable metrics, real estate professionals can make informed decisions and take strategic actions to elevate their team's performance by leveraging the platform's customizable paid lead generation routing, performance monitoring tools, and valuable metrics. With Maverick, you can identify the top-performing agents within your organization, measure their success against key metrics, and implement targeted coaching and training programs to enhance their skills further.

 
 

Maximizing Lead-Agent Alignment

Effective lead-agent alignment is crucial for optimizing conversion rates and delivering exceptional customer experiences. Maverick allows you to connect the best leads with the best agents, ensuring that each lead is handled by the most suitable agent within your team. 

By analyzing performance data, lead sources, and historical success rates for paid leads, Maverick enables you and other agents to make informed decisions regarding lead generation distribution, maximizing the chances of successful conversions. With Maverick, you and other agents can align your agents' strengths with each lead's unique needs and preferences, improving customer satisfaction and increasing business success.

 
 

AI: Pioneering the Future of Real Estate Marketing 

Artificial Intelligence (AI) is reshaping the real estate marketing landscape, offering exciting opportunities for personalized interactions and unparalleled performance. Let's delve into AI's future capabilities and extraordinary value to real estate marketing.


"A real world testimonial from a realtor, highlighting their success in real estate lead generation Raiya generating 8 high-quality leads."

 

Ad Efficiency:

Programmatically Optimizing Creatives

It's crucial to create ads that grab the attention of your intended audience. Thanks to AI-powered generative programs, real estate marketers now have a powerful tool to enhance their advertising efforts. These programs can automatically generate multiple versions of ads, helping marketers figure out which creative approach works best for each group of people they want to reach.


"Juefeng Ge, renowned speaker on real estate lead generation, delivering a seminar for real estate agents to generate high-quality leads with the use of AI-Generated personalized ads."

 

Changing the Way We Advertise

Using AI to optimize creatives is changing how real estate marketers approach their advertising campaigns. Instead of relying on guesswork or manual testing, AI-driven programs analyze data and user behavior to find the most exciting and impactful ad versions. This data-driven approach improves the efficiency of ads, boosts engagement, and increases the overall return on investment (ROI) of your advertising campaigns.

Creating Captivating Ads 

With AI-powered generative programs, real estate marketers can let their creativity run wild and experiment with different ad variations. They can try out various visuals, writing styles, and calls to action to see what resonates best with their target audience. By programmatically optimizing their creatives, marketers can continuously test and refine their ads, resulting in captivating advertisements that inspire people to take action and generate high-quality leads.
 

Automated Video and Audio Personalization:

Connecting on a Deeper Level

Personalization has become a cornerstone of successful marketing strategies, and AI is taking it to the next level in the real estate industry. With automated video and audio personalization, real estate professionals can connect with their leads on a deeper and more meaningful level.

Establishing Emotional Connections

In the real estate journey, emotions play a significant role for buyers and sellers. Automated video and audio personalization allow real estate professionals to establish authentic connections with their leads by delivering personalized messages. Imagine providing updates about local market conditions or sharing insights tailored to each lead's needs and preferences. By incorporating AI-driven technology, real estate professionals can create videograms and audio messages that resonate with their audience, building trust and rapport.


"Juefeng Ge, renowned speaker on real estate lead generation, delivering a seminar for real estate agents to generate high-quality leads with the use of AI-Generated personalized video ."

See some of our client’s testimonials:


"Raiya AI real world testimonial from a realtor showcasing their success in real estate lead generation and generating high-quality leads."


Enhancing Brand Presence

Automated video and audio personalization allow real estate professionals to enhance their brand presence and differentiate themselves from competitors. By leveraging AI-driven technology, marketers can deliver timely and targeted communications showcasing their expertise and client satisfaction commitment. 

Whether providing market updates, listing new leads, offering personalized advice, or sharing success stories, automated video and audio personalization enables real estate professionals to stay in mind and foster a deeper connection with their leads.

 
 

Audio AI:

Empowering Performance Evaluation and Training

In the real estate industry, evaluating agent performance and providing practical training are essential for success. With the help of audio AI, real estate professionals can streamline these processes and unlock valuable insights from call recordings.


"Juefeng Ge, renowned speaker on real estate lead generation, delivering a seminar for real estate agents to use Audio AI tools to generate high-quality leads."

 

Streamlining Performance Evaluation

Audio AI simplifies the task of performance evaluation by analyzing call recordings and extracting valuable insights. By transcribing calls and keyword tagging, real estate professionals gain access to a wealth of information that can be used to assess agent performance objectively. This data-driven approach enables managers to identify areas of improvement, recognize top-performing agents, and implement targeted strategies to enhance overall performance.

Enhancing Training Programs

Training plays a crucial role in the development of real estate agents. With audio AI, real estate professionals can identify skill gaps, analyze successful sales calls, and pinpoint areas where agents can improve their performance. By leveraging the insights extracted from call recordings, training programs can be customized to address specific needs, ensuring that real estate agents receive the guidance and support necessary to excel in their roles.

 
 

Conclusion

In real estate marketing, Juefeng Ge's visionary insights have shed light on the transformative potential of AI technology Ylopo is leveraging. With an unwavering commitment to staying at the forefront of AI advancements, Ge highlights the game-changing capabilities that lie within our grasp.

By harnessing generative AI programs, the creation of advertisements and social media ads becomes automated, allowing for extensive testing and optimization. Imagine the possibilities of personalized video and audio messages tailored to captivate homeowners, providing market updates on a zip code level. The excitement surrounding AI technology is palpable, especially regarding audio AI.

Data-driven insights are paramount, and AI gives unparalleled access. AI empowers teams to unlock their full potential, enhancing performance and efficiency. Incorporating AI technology into platforms like Maverick elevates agent monitoring and enables continuous improvement.

Looking forward, Ylopo's dedication to AI is unwavering. Anticipate a future with AI-powered features and advancements that will further revolutionize real estate marketing. The power is within your reach—embrace it and redefine what's possible.

 
 

Las Vegas Success Summit 2023 Industry Question

During our Las Vegas Success Summit 2023, we received a lot of input from our clients. Below you will find some common questions that industry professionals asked us.

 
 

How can AI technology improve real estate lead generation in real estate marketing?

AI technology has revolutionized the real estate agent lead generation in real estate marketing by optimizing advertising campaigns, delivering personalized messages, and analyzing data to target the right audience precisely. Real estate professionals can maximize lead quality, generate high-value leads, and achieve outstanding results by leveraging AI-powered platforms.

 
 

What advantages does Facebook offer regarding lead quality and cost compared to Google?

Facebook offers several advantages over Google in terms of lead quality and cost. With optimization techniques, Facebook can generate leads that have reached a point where they can match the quality of Google leads. Additionally, Facebook provides these top-quality leads at a more affordable cost, enabling real estate marketers to allocate their budgets more efficiently and reach a larger pool of potential leads.

 
 

How can demographic targeting on Facebook enhance lead-generation efforts?

Demographic targeting on Facebook allows real estate marketers to personalize their real estate lead database campaigns and precisely reach specific audience segments. By tailoring messaging and advertisements to resonate with the unique needs and preferences of different demographics, marketers can generate high-quality leads and increase the effectiveness of their real estate lead-generation efforts.

 
 

What are the benefits of Ylopo Live in lead follow-up?

Ylopo Live transforms lead follow-up by converting incoming leads into live appointments and live transfers. With a dedicated call center and advanced technology, real estate professionals can ensure prompt and personalized engagement with potential clients, maximizing conversion rates and enhancing real estate lead generation quality.

 
 

How can Maverick optimize agent performance in the real estate business?

Maverick provides data-driven insights, customizable lead generation strategy, routing, and performance monitoring tools to optimize real estate agent's performance. By leveraging the platform, real estate professionals can measure and improve agent success, align lead generations with the best agents, track leads, and make informed decisions to drive exceptional results.

About the Author

Aaron “Kiwi” Franklin

Head of Growth