Leveraging Google Screening to Boost Your Business in 2025

For real estate agents looking to stand out online, Google's ad products Google Screened and Google Guaranteed offer powerful options. 

But what do they actually provide, and how should agents choose between them? 

Let's explore the critical differences between being Google Screened versus Google Guaranteed so you can figure out the best choice for showing off your realty skills.

5 Insights into Redfin's Realtor Lead Generation Framework

Redfin is all about using tech to connect homebuyers with agents, so it's not hard to see why many view it as one of their top options for lead generation.

Browse Redfin in many big cities, and you'll see lots of listings and tools to research homes. For partners, this could mean more folks raising their hand for help. Pretty tempting, right?

But hold up. Working with Redfin has some real trade-offs.

Knock, Knock: Discovering Realtor Door-Knocking Strategies for 2024

Door knocking remains one of the most powerful, yet underutilized, lead generation techniques in real estate today. But simply showing up unannounced and stumbling through a robotic sales pitch will fall flat fast. The true key that unlocks real estate riches is the strategic art of door knocking done right.

In this guide, we crack the code on proven door knocking secrets top producing agents use to convert complete strangers into lifelong loyal clients.

Real Estate Retargeting Ads: The Comprehensive 2024 Guide

Real estate retargeting ads have become an essential part of any digital marketing strategy for realtors and brokerages. 

After all, not every lead will take the plunge the first time they see your ad. But now that they are aware of you and your brand, hopefully, you’re at the top of their mind when it’s time to make a move.

And there are ways to increase those odds.

This comprehensive guide will explore everything you need to know about how to create effective retargeting ads for real estate to generate more leads and close more deals.

Drive Traffic with the Top Real Estate Keywords for Google Ads

9 out of 10 real estate agents fail to generate quality leads online because they don't choose the right keywords.

With the average home selling for $428,700 in the U.S., a single lost lead represents nearly half a million in potential commission down the drain. 

Simply put, ineffective Google Ads keywords can be the difference between a successful and a disastrous ad campaign.

[2024] Maximizing Property Sales with the Right Real Estate SEO Keywords

Did you know that SEO leads have a 14.6% close rate?

For perspective, outbound leads (such as direct mail or print advertising) just have 1.7%.

That means having an SEO strategy focused on relevant real estate keywords is more than a tactic—it's a major goal that could make or break your ability to connect with genuine leads.

But in a world where many realtors are optimizing for the same generic terms, how can you ensure your listings are found and lead to a sale?

Branding 101 For Realtors: 12 Brilliant Real Estate Branding Ideas

Too many agents jump into branding without a well-thought-out strategy. They realize they need to establish an online presence. They create a website and social media accounts with a generic name and logo, hoping to attract more leads.

Yet often, their online platforms fail to generate meaningful engagement or leads.

The reason is obvious - effective branding requires strategy. But too many agents overlook this and jump into branding without a well-defined plan.

Real Estate Advertising Showdown: Google Ads vs Facebook Ads

Google Ads or Facebook Ads - which platform should real estate professionals focus their marketing budgets on to capture more buyers and sellers in today's ultra-competitive market?

Opinions run passionate on both sides. The two advertising giants duel for top positioning as leading channels in digital real estate promotion.

Long-time industry veterans insist Google Ads are the undisputed king, capturing qualified buyers at the precise moment they search for homes online.

YouTube Lead Generation for Real Estate Agents: The Complete Guide

Our step-by-step guide breaks down exactly how real estate agents get success generating YouTube leads. We list the top strategies agents should use to grow leads on YouTube. See how to optimize your channel, create views with great videos, and target clients looking to subscribe. Find tips like sharing, promotions, paid ads, analytics, and advanced SEO so you get the most views. Check out every tip you need from top realtors on starting a YouTube channel, creating content, and converting viewers into leads. See the best ways agents find leads on YouTube and succeed.

Facebook Essentials: Organic Lead Generation for Real Estate

Explore the intricacies of organic lead generation on Facebook, specifically for real estate professionals. This comprehensive guide offers strategies, best practices, tips, and solutions to common challenges. Learn how to leverage Facebook's algorithm, create engaging content, build a community, and adapt to the platform's changes.

Trulia for Lead Generation: A Critical Look at its Pros and Cons

Explore the pros and cons of using Trulia for lead generation in real estate. Gain insights into the platform's reach, utility, and comparison with other major platforms.

To Portal or Not to Portal: The Lead Generation Dilemma in Real Estate

Explore the intricacies of real estate lead generation with online portals like Zillow, Realtor.com, and Trulia, and discover Ylopo, a powerful alternative for optimizing your real estate strategies. Dive into the benefits and challenges of each platform and learn how to maximize your lead generation potential

The Realtor's Guide to Boosting Real Estate Leads with SOI

Boost your real estate leads in 2024 with our comprehensive guide on leveraging your Sphere of Influence (SOI). Learn effective strategies to build, nurture, and expand your SOI for lead generation, alongside traditional and digital marketing tactics. Your path to sustainable success begins here!