Remarketing is a “hand’s off” advertising strategy you can tap into that keeps you in front of all your leads - even if they’re not anywhere near transacting - so when they’re ready, you’re ready.
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The typical home buyer does extensive research online before they decide to buy a house. They’ll naturally browse through multiple real estate websites - including yours - but the problem is your website will be only one of the dozens of sites they look through.
Remarketing can turn this online buyer behavior into an advantage for you.
Remarketing (also known as Retargeting) is a tool that allows you to reconnect with any prospect who has filtered through your website and into your database - or really anyone in your database. Even if a homebuyer lurks on your website pages and never gets in touch with you or fills out an inquiry form, remarketing prevents you from missing out on the opportunity to connect with them.
Remember the last time you needed to buy something, like a new pair of shoes? You may have gone to Google to do a quick search for the shoes and ultimately abandoned it, leaving it for another time. Afterwards have you ever noticed how you’re seeing ads all over the place for the exact shoes you searched for? BOOM. You’ve been remarketed to!
YOU CAN DO THIS TOO.
Remarketing helps you engage with your site visitors using personalized and highly relevant ads on Google or Facebook by utilizing collected data gathered after the initially visit your website.
— Juefeng Ge ~ Co-Founder, CMO Ylopo
Part of the magic that allows remarketing to be so effective is Facebook’s Dynamic Ads For Real Estate (DARE).
This is a type of smart advertisement that changes based on the individual’s searching behavior. Specifically, this kind of ad can show the right kind of properties to interested buyers based on criteria such as price, location, square footage, and more - all catered to their preferences, making it more likely for them to click.
Using Facebook Dynamic Ads requires a few technical things to be built out in Facebook. Luckily, Ylopo’s team of data scientists and Facebook engineers can do it all for you in-house and take care of all the technical details to make sure your dynamic ad reach is fully optimized and your lead flow is synced up with whatever CRM tool you’re currently using.
Here are just some of the benefits of using remarketing for real estate.
It helps you re-engage with anyone who has ever shown interest in your property listings no matter if that interest was shown 5 hours ago, 5 days ago or 5 years ago!
It saves you time. No more door knocking or cold calling “dead” leads in your database.
It helps prevent leads falling through the cracks and keeps you in front of them 24/7/365.
This advertising strategy is totally hands off for you. You can just sit back and let the leads roll in.
— Chey Carter, Leads Manager Robert Slack Team
(#1 Team In Florida 2019)
With the help of Ylopo, you don’t have to do anything to retarget your leads and revive your database of cold prospects. All you need to do is connect with us and share the leads you want to have retargeted and we take it from there. Click the button below to get started.
Remarketing complements your existing marketing efforts by re-engaging people who've already interacted with your brand. While other campaigns focus on attracting new audiences, remarketing ensures you stay top-of-mind for potential customers already in your sales funnel. This targeted approach brings higher conversion rates and maximizes ROI by focusing on warm leads who have shown interest in housing opportunities. The key is that these people already have information about your services, making them easier to convert than cold prospects. Ylopo's Facebook Remarketing serves as an integral part of a comprehensive marketing strategy, functioning as a cost-efficient method to re-engage leads rather than generating entirely new ones. The platform can remarket to leads that are Ylopo-generated, from an old database, another lead source, or even your sphere of influence.
Our platform uses advanced targeting tools to focus on specific audiences based on their interests, behavior, and interaction with your website. For example, if a user viewed listings for luxury housing, our dynamic ads automatically showcase similar properties for sale. This custom targeting ensures your campaigns resonate with high-quality leads most likely to convert. The web-based targeting network allows you to highlight key features that bring people back to explore your listings, making it easy to increase engagement with the right prospects. Ylopo's system intelligently selects which homes to show based on several factors: what's currently available in your market, whether the lead has seen the homes before, prior search activity on your home search site, and the prospect's search behavior and preferences.
Absolutely! Remarketing campaigns are highly efficient because they target users already familiar with your brand. With options to set daily budgets and automated optimization, you control costs while generating results. Plus, the average cost per view is low compared to broader campaigns, making it a powerful way to boost sales without overspending. Ylopo follows a straightforward pricing model: $100 per month will remarket effectively to 1,000 leads in your database. This makes remarketing one of the most cost-effective methods for staying in front of your existing lead database.
Yes! Remarketing revives cold leads by re-engaging them with personalized information. For instance, if a lead hasn't interacted in months, dynamic ads can showcase new housing listings, market news, or property tour opportunities tailored to their past interests. This approach rebuilds trust and keeps your brand visible until they're ready to take the next step toward a purchase. Today's housing market moves fast, so staying connected with people through creative adverts helps bring them back when they're ready to go forward with a sale. Ylopo emphasizes that remarketing technology can "bring your database back to life". The platform's nurturing technology consistently demonstrates its ability to rehabilitate old databases, with contacts from old databases actually beginning to use agents' websites again.
Ylopo combines industry-specific expertise with cutting-edge tools like Facebook's DARE (Dynamic Ads for Real Estate). Unlike generic platforms, we focus solely on housing professionals, offering unique features like IDX integration and CRM sync. Our campaigns include performance insights and testimonials from successful agents, so you can read exactly how your budget drives web traffic, leads, and sales. We provide pro-level examples of creative campaigns that highlight key selling points, making it easy for people to explore your listings and increase their likelihood to purchase. Ylopo's remarketing ads display a dynamic feed of listings that appear in leads' Facebook feeds, typically a few times per month. When a lead clicks on a remarketing ad, they are automatically directed to your home search site to begin or continue searching. If they've already registered on the site, they'll be automatically logged in, creating a seamless user experience.
No—Ylopo's solutions are designed to be hands-off. Once you set your targeting preferences, our automated tools handle ad creation, audience segmentation, and optimization. This lets you focus on building customer relationships while we generate quality leads. Agents can manage their remarketing campaigns through the Mission Control interface, where you can activate or deactivate campaigns and even specify particular cities to exclude from remarketing efforts.
Results vary, but many clients see increased web traffic and lead engagement within weeks. For example, one agent used remarketing to bring 40% more people to open house sign-ups in a month. Client testimonials show that consistent campaigns paired with strong calls-to-action (like "Schedule a Tour" or "Read Our Latest Market News") accelerate conversions. The key is to highlight easy ways for people to take the next step, whether that's viewing new housing listings, exploring neighborhood information, or booking a property tour. Today's buyers want quick access to information, so creative adverts that add value and increase engagement perform well. The system generates Priority Lead notifications when leads return from remarketing, in addition to any Priority Lead notifications triggered by subsequent search activity. This ensures agents are immediately alerted to re-engaged prospects.
Yes! Tailor campaigns to different audiences—like first-time buyers, sellers, or investors. Create separate ad sets for each group, highlighting unique selling points (e.g., "Sell Your Home Fast" vs. "Find Your Dream Home"). This strategic targeting ensures every user sees the most relevant offer. Ylopo offers several distinct types of remarketing campaigns including General Remarketing, Facebook Page Remarketing, Property-Specific Remarketing, Video or Branding Remarketing, and Seller Remarketing. Ylopo Dynamic Seller remarketing ads are specifically designed to attract homeowners by showcasing recently sold properties, dynamically adjusting based on the viewer's zip code.
Our platform is built with real estate professionals in mind. We offer specialized tools, market insights, and proven strategies that general marketing teams lack. Plus, our client success stories—like teams doubling lead conversion rates—showcase our ability to deliver great results. Ylopo's case studies demonstrate how remarketing tools, combined with AI capabilities, have turned old leads into significant commission opportunities. The platform provides comprehensive support through multiple channels, including email support and phone support during business hours.
Simply book a demo with our team! We'll guide you through setting up custom audiences, choosing platforms (Facebook, Google, etc.), and launching campaigns tailored to your goals. Whether you're looking to attract sellers, nurture buyers, or build brand awareness, we'll create a plan that fits your needs. All leads imported into Ylopo Stars become eligible for remarketing. The platform offers several import methods: ongoing lead flow through Auto-Import, large database of leads through Mass Import, and manually gathered leads through Manual lead import.
You can remarket to various types of leads in your database, including Ylopo-generated leads, leads from your old database, leads from other sources, and even your sphere of influence. Mass Lead Import allows agents to import existing databases from other sources into Ylopo's nurturing system, and these imported leads automatically receive listing alerts, behavioral texts, and become eligible for remarketing campaigns.
Ylopo's remarketing system integrates seamlessly with other platform features. When leads engage with remarketing ads and return to the home search site, their listing alerts automatically update to reflect their new search activity. The system also integrates with Ylopo's AI texting capabilities - when imported leads return via remarketing ads, they become eligible to receive automated behavioral texts, creating multiple touchpoints for lead engagement.
Ylopo uses an extensive tagging system to track lead engagement with remarketing campaigns, including tags like Y_REMARKETING_ENGAGED and RETURNED. You can monitor remarketing ad performance through Mission Control under the marketing tab, monthly marketing reports, and detailed reports available by emailing marketing@ylopo.com. Your remarketing budget appears in Mission Control, where you can monitor your Remarketing Budget Remaining for the month.
The platform allows agents to spend up to their license maximum on both remarketing and new lead acquisition marketing simultaneously. For example, a level 1 license holder can allocate up to $600 on acquisition marketing while spending up to $1,200 on remarketing campaigns. This flexibility ensures you can maintain comprehensive marketing coverage across all your lead sources.
Yes! Through the Mission Control interface, agents can specify particular cities to exclude from remarketing efforts. This gives you precise control over where your remarketing ads appear and ensures your budget is focused on your target markets.
Ylopo's platform automatically segments your database based on engagement history, property preferences, and behavioral data. Our AI identifies your most promising prospects - from recent website visitors to long-dormant leads who match current market inventory. You can also set custom criteria like price range, location, or time since last contact to focus your remarketing budget on the highest-value opportunities.
Absolutely! Life circumstances change constantly - someone who wasn't ready to buy 2-3 years ago might now have a new job, growing family, or changed financial situation. Our dynamic ads can re-introduce your services with fresh market insights and new listings that match their original preferences. Many agents see surprising engagement from these "forgotten" leads.
Zero technical knowledge required on your end. Our team handles all the technical setup, including CRM integration, pixel installation, and Facebook DARE configuration. Simply provide us access to your CRM and current lead database - we'll have your remarketing campaigns live within days, not weeks.
Remarketing works with any website. We install tracking pixels that capture visitor behavior regardless of your current platform - whether it's WordPress, Squarespace, or a custom-built site. No website changes required, though we can optimize your site for better remarketing performance if desired.
