Lauren Apicella is a licensed Realtor in Chicago, IL, and has been with Ylopo for just 1 month. Prior to Ylopo, she has been running all her own Facebook Ads.
Team Size - 3 (2 Agents & 1 Admin)
Years In Business - 6
Lead Generation Budget - $1,200
Average Cost Per Lead (May 2020) - $4
Lead Nurture Budget - $600
CRM - Follow Up Boss Size of Database - 6k
How We Helped Lauren Generate More Leads and Close More Deals in One Month
Have you ever found yourself struggling to stand out among a sea of real estate agents, all vying for the same leads? Or maybe you're constantly trying to convert cold prospects into loyal clients, but just can't seem to find the right strategy. If so, you're not alone. These are common challenges faced by real estate agents every day.
Luckily, there's a solution: Ylopo. This next-generation digital marketing platform is specifically designed for agents like you. In this article, we'll share Lauren Apicella's honest review of Ylopo after just one month, including how it helped her revamp her lead generation, nurturing, and branding game. Keep reading to learn more!
Ylopo Revolutionizes Your Lead Generation and Nurturing Strategies
Meet Lauren Apicella, a tech-savvy real estate agent who's been running Facebook ads for her team for years. She's tired of dealing with low-quality leads that are expensive and difficult to get in touch with. Lauren is on a mission to find a better way to connect with home buyers and sellers online.
Enter Ylopo, a game-changing digital marketing platform that combines robust search websites with advanced lead generation and nurturing systems. Lauren takes the leap, and the results are impressive!
In just one month, Ylopo delivers a whopping 260 leads to Lauren at an incredible $4 per lead! Compare that to her previous Facebook ads, which cost her $15 to $20 per lead. Ouch. But here's the real kicker: these Ylopo leads aren't just random clicks or likes. They're real people who are interested in buying or selling homes in Lauren's area, complete with their coveted phone numbers.
Lauren raves about Ylopo's unique Dynamic Ads technology, which uploads millions of home listings directly into Facebook and Instagram, displaying the right homes to the right people at the right times. This results in high-quality homebuyer and homeseller leads.
She also praises Ylopo's exclusive PPC technology, which generates millions of top-performing keywords for each client and targets only the most relevant home buyers and sellers in real-time.
But Ylopo doesn't stop at lead generation. It's also a lead nurturing powerhouse, providing Lauren with a set of tools to stay in touch with her leads and guide them through the sales funnel:
Dynamic Listing Alerts: Ylopo sends personalized emails and texts to Lauren's leads, showcasing fresh listings that match their search criteria and preferences.
Dynamic Remarketing: Ylopo tracks Lauren's leads on social media, serving up ads with relevant listings based on their browsing behavior and interests.
Dynamic AI Lead Follow-Up: Meet Ylopo AI (formerly rAIya), Ylopo's 24/7 AI digital assistant who texts leads on Lauren's behalf, sparking natural conversations and qualifying them for appointments.
Lead Communication: Ylopo syncs with Lauren's CRM of choice, Follow Up Boss, letting her track and manage her leads from one convenient dashboard.
Armed with these tools, Lauren connects with more leads than ever, booking appointments left and right, signing contracts, and closing deals like a pro.
Lauren doesn't just generate new leads with Ylopo; she also re-engages with her old leads. With a database of 6,000 leads accumulated over the years, most of them dormant or unresponsive, Ylopo works its magic, turning over 25% of those old leads into fresh opportunities.
Lauren is amazed by Ylopo's ability to reinvigorate her old leads and turn them into clients. She admits that the platform has created more opportunities for her than anything else she's tried before.
"The opportunities Ylopo has created are beyond anything I was doing before. With Facebook, I couldn't target effectively, and I was never really getting phone numbers. Now with Ylopo, I get phone numbers every time. Sure, sometimes they're not great, but I still get them," Lauren shares with enthusiasm. "And just being able to make contact with someone makes all the difference. Just being able to talk to them on the phone instead of just emailing."
Lauren's experience with Ylopo has been transformative. In just one month, she has seen her lead generation, nurturing, and brand advertising strategies completely overhauled, which has helped her close more deals and reconnect with old leads.
For real estate agents feeling overwhelmed or lost in the competitive world of real estate, Lauren's story is a testament to the power of Ylopo. This next-generation digital marketing platform is designed specifically to help agents sell more homes, stand out from the competition, and convert cold prospects into loyal clients.
A Game-Changer for Real Estate Marketing
Lauren couldn't believe her luck when she stumbled upon Ylopo, an all-in-one digital marketing solution for real estate agents. The platform offers more than just lead generation and nurturing - it goes above and beyond to help agents establish their brand, showcase their listings, and take full control of their marketing campaigns.
Ylopo's custom-designed branded websites caught Lauren's eye right away. She raved about their seamless blend of beauty and functionality. Lauren was also thrilled about the affordability of Ylopo's websites, especially compared to industry competitors.
As if that wasn't enough, Ylopo also offered a cutting-edge automated dynamic video ads platform, nicknamed "DyVa." Lauren was in awe of how DyVa transformed her home listings into attention-grabbing video ads, complete with her personal branding and messaging.
However, the crown jewel of Ylopo's features, according to Lauren, was the ingenious Mission Control dashboard. This innovative tool shattered the "black box" stereotype of digital marketing by providing clients with unparalleled transparency and control over their ads.
Mission Control gave Lauren the peace of mind and confidence she had been searching for in her marketing strategy. She could effortlessly monitor and measure her results, making changes as needed. The dashboard also allowed Lauren to keep a close eye on her ads' performance, impressions, clicks, costs, and ROI.
"I can't imagine going back to the days of blindly trusting an outside provider with my marketing. With Mission Control, I'm in the driver's seat, and there's no turning back."
Lauren’s Tips for Using Ylopo
Lauren is delighted with her decision to join Ylopo and recommends it to any agent who wants to take their business to the next level. She offers some insider tips she picked up along the way, both from her own journey and from other Ylopo success stories.
Firstly, Lauren emphasizes the importance of working that database. Ylopo has leads coming out of their ears, but it's up to you to sort, prioritize, and give them the attention they deserve. That's where Ylopo's CRM integrations and list management tools come into play. Lauren spills the beans on her own strategy:
"I took a page out of Barry's book, so I've got this whole list and follow-up system going on. It's like a well-oiled machine: new leads come in, I reach out, and then they move on to the next stage. I'm on their case at least once or twice a day for the first 10 days. And with the priority alerts and all, it's easy to keep track of everything without breaking a sweat."
Next, Lauren stresses the importance of calling leads regularly. Ylopo provides phone numbers for each lead, making it easy to get in touch and turn those prospects into clients. Lauren has her routine down pat, contacting her leads twice a day for their first 10 days on her list and trying different times and methods to catch them when they're available.
"I'd say the biggest thing is working that database. You just gotta pick up the phone and call. I think I've only missed one day in the past month when I didn't make those two calls a day," Lauren shares. "If mornings aren't working, I'll try them in the evening. And if I can squeeze in a call during lunch, I'll do it. Consistency's the name of the game here."
Lastly, Lauren advocates for getting involved in the community. Ylopo has a fantastic, highly engaged client community where agents can share stories, tips, and success stories. Not only has Lauren learned a ton from other Ylopo users, but she's also made some buddies along the way.
"Ylopo's community is just amazing - everyone's sharing best practices, feedback, and their own success stories," Lauren gushes. "It's the perfect place to learn from others, get inspired, and stay motivated."
Lauren has been able to make the most of Ylopo and achieve some seriously impressive results in just one month. She's already dreaming about what the future holds and how Ylopo's going to help her business soar even higher.
Conclusion
If you're looking for a digital marketing partner that can help you make more money, save time, be seen everywhere all the time, and grow your team, you'll want to check out Ylopo. Ylopo is a complete digital marketing solution that can help you take your business to the next level.
Don't just take our word for it. Book a free demo of Ylopo and see for yourself how it works. Just click the button below and fill out the form.
We'll be in touch with you soon to schedule your demo and answer any questions you may have. Don't miss this opportunity to join the Ylopo revolution and become a digital marketing superstar.