Learn how Eric Camehl closed 25 deals in just 5 months with Ylopo, the platform that helped him dominate his market with cutting-edge technology and marketing strategies. Discover how he overcame challenges as a broker and team leader, and grew his business in his geographic market and consumer profile.
How long with Ylopo? 5 months
Size of team? 55
Location: Port St. Lucie, FL
Broker/Owner of RE/MAX Masterpiece Realty
Experience: 9 years
Areas Served: Fort Pierce, Hobe Sound, Indiantown, Jensen Beach, Palm City, Port Salerno, Port St. Lucie, Stuart
How Eric Camehl Closed 25 Deals in 5 Months with Ylopo: A Client Spotlight
If you're a real estate agent or broker looking for a way to generate more leads, nurture them effectively, and grow your business in a competitive market, you might want to pay attention to this story.
It's about Eric Camehl, a broker owner who turned his team around with Ylopo, a powerful platform that helps agents dominate their market with cutting-edge technology and marketing strategies.
Today, we'll share how Eric found and started using Ylopo, how he overcame the challenges of being a broker and team leader, how he grew his business in his geographic market and consumer profile, and what you can learn from his success.
How Eric found and started using Ylopo
Ylopo offers agents a comprehensive platform to generate and nurture leads online. With the power of artificial intelligence, social media, Google ads, listing alerts, and dynamic remarketing, Ylopo attracts and engages potential buyers and sellers. Additionally, it seamlessly integrates with popular CRMs like Follow Up Boss, allowing agents to manage leads and follow up effectively.
Eric wasn’t always a Ylopo user. He had, in fact, been using another platform, which focused more on content rather than conversion as a lead generation tool. Disappointed with the results, Eric began searching for an alternative. He had come across Ylopo previously but was hesitant to switch, as he knew others who were using different platforms and couldn't decide which to choose.
Taking the plunge, Eric decided to give Ylopo a second chance. He contacted Sean, one of our sales representatives, who provided him with a demo showcasing Ylopo's capabilities. Overwhelmed by the platform's features and benefits, Eric realized Ylopo was the solution he had been seeking.
"Sean did an outstanding job on the demo, and that's when I'm like, if you can do half of what you just claimed you could do, I'm on board."
Sean suggested that Eric start with level one of Ylopo, which is our basic package that includes Facebook and Instagram ads, listing alerts, dynamic remarketing, AI texting, and more. But Eric was not satisfied with that. He wanted to go all in with level two of Ylopo, which adds Google ads, paper click 2.0 test, custom ads for teams, listing rockets, seller alerts, and more.
"Let's go at two. Cause if you can do half of what you just said, like let's do it."
Eric signed up for level two of Ylopo in March 2020 and he never looked back. He saw immediate results with Ylopo.
"We closed a deal within the first 30 days. It actually should have been three, but that's my fault. I guess I wasn't clear when I said follow up call right now."
He was impressed by how Ylopo helped him generate high-quality leads that were ready to speak with him or his agents.
"We would've literally closed three deals off of the so-called crappy Facebook leads in 30 days."
Eric realized that Ylopo was not just another lead generation tool. It was a game-changer for his business.
How Eric triumphed over the hurdles of being a broker and team leader
Eric isn't just an agent; he's a broker-owner who took the reins of his brokerage about a year ago. With 55 agents under his management, only five of them are on his team using Ylopo tools and technology. Additionally, he oversees three high-performing teams that utilize Ylopo.
As a broker and team leader, Eric encountered some challenges, one of which was dealing with seasoned agents who were neither tech-savvy nor open to new ideas. Set in their traditional ways, they couldn't see the value of Ylopo or the importance of proper lead follow-up.
Determined to show them the light, Eric fought to demonstrate Ylopo's effectiveness and teach them how to use it efficiently.
"I've had that battle on top of trying to teach them how good this stuff is and convincing them how to follow up."
Eric refused to throw in the towel. He employed a variety of techniques to train and motivate his agents, including:
Engaging them in role-playing exercises to hone their scripts and handle objections
Presenting them with data and metrics that illustrated Ylopo's efficacy
Sharing inspiring stories and testimonials from other agents who had experienced success with Ylopo
Fostering friendly competition among agents to see who could generate the most leads and appointments
Offering rewards, incentives, and recognition for their accomplishments
Eric's perseverance paid off. His agents embraced Ylopo, and it led to increased productivity and earnings. He proudly stated:
"I've got agents that are closing deals left and right. I've got agents that are making more money than they ever have."
Eric also mentioned a few examples of how Ylopo helped his agents seal the deal. One such instance was a $1.2 million transaction resulting from a Facebook lead nurtured by Ylopo's AI texting system. Another was a $600,000 sale that came from a Google lead targeted by Ylopo's pay-per-click 2.0 test.
"Those are just two examples of how Ylopo has helped us close deals that we would have never gotten otherwise."
Despite his success, Eric still faces challenges as a broker and team leader, such as keeping pace with the continuous changes and updates Ylopo introduces to its platform. He admitted:
"Ylopo is always evolving and changing and adding new features. It's hard to keep up with everything they do."
To tackle this obstacle, Eric plans to maintain close communication with Sean and other Ylopo representatives who can guide him in mastering new features. He also intends to join the chat group and academy that Ylopo provides to its users. He declared:
"I want to learn as much as I can about Ylopo and how to use it better. I want to be a Ylopo expert."
Eric's Journey to Success in Florida's Real Estate Market
Based in the bustling Port Saint Lucie area of Florida, Eric found his niche working primarily with first-time home buyers, move-up buyers, and investors. Of course, he didn't shy away from assisting sellers looking to downsize or relocate either. As a go-getter in the real estate world, Eric turned to Ylopo to help him connect with his ideal clients across various platforms.
Ylopo played a vital role in Eric's outreach strategy by connecting with potential clients on Facebook, Instagram, Google, and even through email.
He said, "Ylopo helps me reach people where they are."
To make the most out of his Ylopo experience, Eric diligently followed several best practices to optimize his marketing materials. He made sure to:
Emphasize the properties' features and benefits by utilizing high-quality photos and videos
Craft attention-grabbing headlines and captions that piqued curiosity
Sprinkle in emojis and hashtags to make his posts more engaging and easy to find
Employ geo-targeting and keywords to hone in on the perfect audience for each property
Generate a sense of urgency by underscoring limited-time offers and scarce inventory
Furthermore, Eric took advantage of Ylopo's listing rockets feature to amplify his listings on both Facebook and Google. These automated ads, which run for 14 days, proved instrumental in generating leads from interested individuals.
"Listing rockets are awesome. They help me get more exposure for my listings and generate more leads."
The results of Eric's partnership with Ylopo have been nothing short of impressive.
"Ylopo has helped me grow my business exponentially. I've gone from closing 12 deals in 2019 to closing 25 deals in the first five months of 2020."
Eric attributes his incredible success to Ylopo's cutting-edge technology, unwavering support, and thriving community. In his words:
"Ylopo is not just a platform. It's a partner. They care about my success and they help me achieve it."
Conclusion
Eric Camehl is an example of a successful Ylopo user who leveraged the platform to grow his business in a challenging market. He found and started using Ylopo after seeing its features and benefits in a demo. He overcame the challenges of being a broker and team leader by training and motivating his agents to use Ylopo effectively. He grew his business in his geographic market and consumer profile by using Ylopo's tools and strategies to target and attract his ideal clients.
If you want to follow Eric's footsteps and take your real estate business to the next level, you need to sign up for a demo of Ylopo today. You'll see how Ylopo can help you generate more leads, nurture them better, close more deals, and dominate your market.