Transitioning Media Spend from the Portals to Google PPC

These teams combined were spending well over $10,000,000 a year in online leads from Zillow & Realtor.com BUT (2020) have now pivoted big time towards Google PPC and they discuss how they also adjusted their follow up systems to keep conversions and profit margins higher than ever while promoting their own brands.

Guests;

  • Robert Slack - Robert Slack LLC, Florida

  • Mike Bernier - Realty Group, MN

  • Dave Karoly - Lammacchia Realty Group, NE

  • Don Weimer - VP Operations, Robert Slack LLC, Florida

  • Tristan Ahmuda - Tristan & Associates

  • Howard Tager - Co-Founder & CEO Ylopo

  • Juefeng Ge - Co-Founder & CMO Ylopo