YLOPO CEO Howard Tager walks you through a spreadsheet exercise on how to value your database and build it up from 25k to 50k to 100k, PLUS what you can expect your GCI to be. With 100k contacts, it will be over $2,000,000!
In this episode:
00:35 – Introduction
01:33 –“A Diamond is Forever” - The #1 Ad Slogan of the 20th century
02:53 – How to build your own long-term money-making machine
03:37 – The importance of building your database: “The Money Shot”
04:20 – The importance of building your database: “The Leader”
05:25 – Ylopo’s Lead Generation and Lead Nurture Philosophy
08:41 – A great home search experience is critical
12:10 – Ylopo Client Example: Realty Group
13:22 – What to do if you already have a solid database
16:57 – The importance of building your database: “The Money Shot” (Part 2)
18:47 – Set a goal and make a plan!
22:05 – How to build up a massive number of free “organic” leads