A New Way to Track Your Real Estate Leads Beyond CRM Tools

 

Real estate never stops moving.

To stay on top, you need tools that keep pace.

Enter MaverickRE - a groundbreaking platform set to transform how real estate teams operate, train, and drive results.

Ylopo's dedicated team spent nearly three years crafting MaverickRE.

The result is a comprehensive toolkit designed to supercharge team performance, boost accountability, and maximize ROI.

And no, it's not just another CRM with a fresh coat of paint.

At a recent Success Summit in Austin, Ylopo co-founder Juefeng Ge and Brady Gillerlain, lead product manager for MaverickRE, lifted the curtain on this game-changing tech.

They showed how it's revolutionizing lead tracking and sales coaching in real estate.

Watch their talk in full below. 

 
 

Today we're breaking down some of the points they made, as well as comparing what AI-powered sales coaching, lead tracking and management are bringing to the forefront of the industry.

The Bottomline: 

MaverickRE revolutionizes real estate lead management with AI-powered coaching, advanced analytics, and streamlined workflows. It goes beyond traditional CRMs, optimizing productivity and performance for real estate teams. Invest in MaverickRE to boost efficiency, enhance agent performance, and maximize ROI.

Chapter 1: Out With the Old, In With MaverickRE: Reimagining Real Estate Lead Management Software

Customer Relationship Management (CRM) systems have long been the go-to for real estate pros tracking and wrangling leads.

You're likely familiar with the usual suspects: HubSpot CRM, Zoho CRM, Real Geeks, kvCORE.

While they've served their purpose, these legacy systems often come up short in tackling modern real estate teams' unique pain points.

The shortcomings of traditional CRMs are glaring:

  1. One-size-fits-all approach lacking real estate-specific functionality

  2. Rudimentary lead routing capabilities

  3. Surface-level analytics devoid of actionable insights

  4. Absence of integrated coaching tools

  5. Clunky workflows hampering agent productivity

  6. Insufficient performance benchmarking

  7. Minimal AI integration for predictive analytics and automated coaching

These limitations leave many real estate teams floundering, unable to fully optimize lead management and elevate team performance.

Chapter 2: MaverickRE: Next-Gen Real Estate Lead Management

Developed by the forward-thinkers at YLOPO, MaverickRE marks a quantum leap in real estate tech.

It vaults beyond standard CRM capabilities, delivering a comprehensive sales management and coaching platform.

The Birth of MaverickRE

MaverickRE's origin story involves the acquisition of two companies, followed by a ground-up rebuild of the tech stack.

This "startup within a startup" approach empowered the YLOPO team to craft a product laser-focused on the distinct challenges real estate professionals face.

Unlike typical product launches prioritizing speed to market, MaverickRE's development took a deliberate path.

Extensive testing and refinement with a curated group of 60-70 clients preceded its broader rollout.

The Three Pillars Underpinning MaverickRE

At its core, three fundamental components form MaverickRE's bedrock:

  1. Powerful Sales Leadership Analytics and Revenue Accelerator Platform

  2. Customizable AI Sales Coach and Call Monitoring

  3. Smart, Streamlined Daily Agent Workflows

These pillars interlock to arm real estate teams with unprecedented operational insights, bespoke agent coaching, and lean processes that boost efficiency and productivity.

MaverickRE's Standout Features

 

Analytics: The Foundation of Data-Driven Decision Making

MaverickRE's robust tracking capabilities provide team leaders with a comprehensive view of their business's performance.

By leveraging data from over 3,000 teams on the YLOPO platform, MaverickRE delivers key insights and benchmarks to drive informed decisions.

 

AI-Powered Sales Coaching: Enhancing Agent Performance

MaverickRE's cutting-edge AI sales coach and call tracker meticulously analyze and grade every agent call.

This innovative system offers personalized coaching notes and presents over 60 role-playing scenarios for continuous improvement.

 

Efficient Workflows: Optimizing Productivity and Accountability

MaverickRE's suite of tools ensures that leads are effectively managed and nurtured throughout the pipeline.

Key features include dynamic lead routing, customizable rules and alerts, as well as an appointment management tool for seamless operations.

Chapter 3: MaverickRE vs. Traditional CRMs: How They Stack Up

While established CRM systems offer valuable features, MaverickRE catapults lead management and team optimization to new heights.

Here's how MaverickRE's key features compare to traditional CRMs.

Key Differentiators

Feature Traditional CRMs Maverick
Lead Routing Basic rule-based assignment Dynamic routing based on price range, location, agent specialties
Analytics Standard metrics on lead sources, conversion rates Comprehensive team health grading; Benchmarks against 3,000+ teams
AI Coaching Limited or non-existent AI-powered call analysis and grading; 60+ role-playing scenarios
Workflow Management Basic task management and reminders Smart, simplified daily agent workflows; Appointment reviewer
Real Estate Specificity Varies; some industry-specific features Purpose-built for real estate teams
Performance Benchmarking Limited industry-specific benchmarks Data-driven comparisons with top performers
 

Advanced Analytics and Benchmarking

While traditional CRMs typically offer basic performance metrics, MaverickRE provides a comprehensive team health grading system.

It harnesses data from over 3,000 teams on the YLOPO platform to serve up meaningful benchmarks.

This allows real estate professionals to stack their performance against industry leaders.

 

AI-Powered Coaching

Most traditional CRMs lack integrated coaching features.

MaverickRE, on the other hand, incorporates an AI sales coach that analyzes and grades every call.

This system churns out personalized coaching notes and boasts over 60 role-playing scenarios.

The result? Supercharged agent training and performance.

 

Real Estate-Specific Workflows

MaverickRE's workflow tools are tailored to real estate teams' needs.

Features like dynamic lead routing based on price range, location, and agent specialties, coupled with the appointment reviewer, streamline operations in ways generic CRMs can't match.

 

Integrated Performance Optimization

Some traditional CRMs may integrate with third-party coaching tools.

But MaverickRE's built-in features create a cohesive system for performance optimization.

The platform enhances existing coaching relationships, providing instant access to granular performance data.

It also lays the groundwork for coach-specific AI training modules.

Future-Focused Development

Maverick's ambitious roadmap, which includes plans for ROI reporting, vendor usage reporting, and automated nudging, showcases a commitment to evolving with real estate professionals' needs.

This forward-thinking approach sets it apart from many traditional CRMs that may be slower to innovate.

It tackles the specific pain points of real estate teams and uses cutting-edge AI to deliver a more comprehensive, tailored solution than traditional CRMs.

Its laser focus on real estate-specific challenges and integration of AI-powered coaching position it as a potentially transformative tool in the industry.

Chapter 4: The Road Ahead for Maverick

The development team has grand plans for future enhancements:

  1. Return on Investment Reporting: This will allow teams to track their marketing spend against performance, projecting future returns and helping optimize marketing budgets.

  2. Vendor Usage Reporting: Teams will be able to track their capture rates for preferred title companies and lenders, potentially increasing co-marketing opportunities.

  3. Customizable Grading Rubrics: Team leaders will have the ability to set custom grading criteria for calls, tailored to specific lead sources or even individual agents.

  4. Automated Nudging and Reassignment: The system will automatically alert agents about overdue tasks and can even reassign leads if they're not being worked effectively.

  5. Agent Profiles and Lead Matching: MaverickRE will use historical data to create agent profiles and automatically match incoming leads with the most suitable agents.

  6. Manager Digest: A newsfeed-style update will provide team leaders with key performance indicators at a glance.

  7. New Attribution Modeling: This feature will track a lead's journey through multiple touchpoints, providing a more nuanced understanding of lead source effectiveness.

  8. Mobile App: Agents will have access to their tasks and accountability metrics on the go, ensuring they can stay productive even when out of the office.

Pricing and Accessibility

MaverickRE offers an impressive array of tracking and CRM tools for real estate professionals.

Priced competitively at $300 monthly for a team of five, including 100 coaching calls, this software is the best solution to streamline your lead generation process.

MaverickRE is available in both the United States and Canada, with growing interest from individual agents as well.

Ushering in a New Era of Real Estate Management

MaverickRE heralds a new chapter in real estate technology.

It delivers a comprehensive solution to many of the challenges modern real estate teams grapple with.

Fusing powerful analytics, AI-driven coaching, and intelligent workflow management, MaverickRE has the potential to revolutionize how real estate businesses operate.

As the real estate landscape becomes increasingly competitive, tools like MaverickRE may become indispensable for teams looking to maintain an edge.

For real estate teams seeking to harness data, elevate agent performance, and fuel growth, MaverickRE presents a compelling solution.

 

Experience the MaverickRE Advantage

Combining AI-powered sales coaching, intelligent lead management, and streamlined workflows, MaverickRE empowers your team to work smarter, not harder.

Trusted by industry leaders, this innovative platform can help you boost conversions and optimize efficiency.

Take the first step towards elevating your team's success – book your complimentary MaverickRE demo today.

Discover how this cutting-edge technology can make a tangible difference in your real estate business.

 

About the Author

Aaron “Kiwi” Franklin

Head of Growth