Albert Vasquez - Miami, FL
12 Years as a Real Estate agent and 3 years with Ylopo. Hear how Albert recently changed up his whole follow up process to keep it super simple and how conversion rates and adoption from his agents has skyrocketed ever since.
CRM - Follow Up Boss
Years as an Agent - 12 years
Years with Ylopo - 3 Years
Lead Acquisition Each Month - $600
Re-Marketing Each Month - $1,200
Size of Database - 18,000
Ylopo Deals Closed - 18
Ylopo Deals Pending - 20 +
How Albert Vasquez Used Ylopo to Close $17.5M in Sales Volume
If you're a real estate agent searching for the secret sauce to skyrocket your sales and take over your market, boy, do I have a tale for you! Meet Albert Vasquez, a team leader hailing from Miami, FL, who has been rocking Ylopo for three years.
Back in 2019, Albert and his three-agent team managed to close a staggering $17.5 million in sales volume with Ylopo as their sole paid lead source. Curious how they pulled it off? What makes Ylopo stand out from the rest? And what lessons can you take from Albert's journey to boost your own biz?
Stick around, and we'll uncover all the juicy secrets behind Albert's smashing success with Ylopo.
Albert's Tech Stack & Digital Marketing Set Up (200 words)
Albert's no stranger to the tech world - this guy knows how to pick the best tools and platforms for his business. He's got Follow Up Boss as his trusty CRM, which plays nice with Ylopo. And, he's all about using Ylopo's remarketing and retargeting features to stay on the radar of his leads and prospects on Facebook and Google.
With a monthly budget of $600 for lead acquisition and $1,200 for remarketing with Ylopo, Albert manages a whopping database of 18,000 contacts, nurturing them with Ylopo's automated campaigns and AI assistant Ylopo AI (formerly rAIya). He even takes advantage of Ylopo's dynamic video ads (DyVA) to flaunt his listings and reel in more leads.
And let me tell you, Albert's digital marketing strategy is paying off big time! In 2019, he closed 18 deals from Ylopo leads, had 20 more pending, and generated a truckload of appointments and conversations with his leads using Ylopo's priority alerts and smart lists.
As Albert puts it:
"I don't consider the ROI on Ylopo being only the Ylopo particular leads... You're not seeing all the remarketing... and all the priority alerts that bring us to be able to function properly."
Albert's Role as a Team Lead and His Lead Sources
But Albert isn't just an agent - he's a born leader. He guides a team of three agents who work the Ylopo magic with him. He offers coaching, motivation, and support to his team members, delegating tasks and leading them based on their strengths and preferences.
Albert himself zeroes in on listings, while his agents handle buyers. He also gets referrals and repeat business from his sphere of influence. Albert's main lead source is Ylopo, which he trusts more than any other platform.
He says that Ylopo leads are real people who are interested in buying or selling a home. He also says that Ylopo leads are easier to convert than other leads because they are already familiar with him and his brand thanks to Ylopo's remarketing and retargeting.
Albert compares Ylopo with other lead sources like Zillow and Realtor.com, which he has tried in the past. He says that Zillow leads are expensive and low quality, while Realtor.com leads are inconsistent and unreliable. He says that Ylopo leads are cheaper, better, and more abundant than any other lead source he has used.
"Ylopo is out producing Zillow in appointment set... Even though we're paying for Zillow... I think the team dynamics have finally gotten into a point where everybody learns how to convert."
Albert's Appointment Metrics and Conversion Rates
As a data-driven agent, Albert relies on Ylopo to monitor and optimize his performance. With the help of Follow Up Boss, he keeps a close eye on his appointments and conversion rates from various lead sources. Additionally, the Ylopo dashboard offers him a clear view of his marketing campaign ROI and outcomes.
When it comes to Ylopo leads, Albert has noticed remarkable trends and figures. For instance, in 2020, he managed to secure 24 appointments through Ylopo leads, compared to only 10 from Zillow leads, even though he invested in both platforms. He also observed that Ylopo leads tend to convert at a higher rate than Zillow leads, as they exhibit greater engagement and responsiveness.
In order to enhance his conversion rates with Ylopo, Albert adhered to a straightforward strategy: prioritize Ylopo leads, followed by addressing other leads based on smart lists. By focusing on the most eager and active leads first, he and his team can establish rapport and trust more swiftly and effortlessly.
Albert also acknowledges Ylopo AI as a valuable asset for qualifying and communicating with leads around the clock. In fact, he believes Ylopo AI occasionally outperforms his agents and considers the AI assistant to be the best tool he has ever encountered.
Albert's Secret Sauce: The Path of Least Resistance
Albert discovered a secret strategy during his time at a Ylopo summit: the path of least resistance. By focusing on prospects most likely to convert, he and his team avoid wasting precious time and energy on those who aren't ready or interested. Albert claims that this simple approach has not only boosted their efficiency and productivity, but also enhanced his team's morale and motivation.
He credits Ylopo with making it easier to follow the path of least resistance, thanks to priority alerts, smart lists, and Ylopo AI. These tools help him identify and engage with the most promising prospects in his database, while also rekindling conversations with past leads showing renewed interest. Albert believes that by prioritizing these leads, he's able to build rapport and trust more quickly and easily, ultimately moving them further along the sales funnel.
"The path of least resistance is how you get people to perform... I adjusted our action plans... Our action plans now are totally the opposite. Every, all of my agents, the first thing that they do, they start in task every single morning... Focus on one simple thing. You gotta clear all your tasks."
Albert's Advice for Other Agents Who Want to Succeed with Ylopo
Albert shares invaluable wisdom with budding agents who aspire to succeed using Ylopo. He cautions against complicating things or trying to create something entirely new. Rather, Albert suggests that agents place their trust in Ylopo's established system and adhere to its proven best practices.
He emphasizes the importance of investing in Ylopo's remarketing and retargeting features, along with the AI assistant Ylopo AI, to keep leads and prospects top of mind, ultimately leading to more referrals and repeat business. Albert also endorses the use of Ylopo's dynamic video ads (DyVA) as an effective way to showcase listings and attract additional leads. In his experience, DyVA is an innovative solution capable of generating numerous branded video ads with just a few simple clicks.
As Albert says:
"Ylopo’s “DyVa” or Dynamic Video Ad platform automatically turns home listings into compelling video ads... those things are performing three or four times better for less money than what any of our images did before."
Conclusion (100 words)
Albert Vasquez's journey to success in the real estate market truly exemplifies the power of Ylopo as a valuable tool for agents. With Ylopo's state-of-the-art technology and tried-and-true tactics, Albert and his dedicated team have managed to close millions of dollars in sales, primarily using Ylopo as their go-to lead source.
Along the way, Albert has mastered the art of capitalizing on Ylopo's features to boost not only his lead generation, nurturing, and conversion, but also to raise brand awareness.
Interested in discovering how Ylopo can propel your business forward? Don't hesitate to book a complimentary demo today!