Douglas Klein - Hillsborough, NJ Originally quit Ylopo and returned June 2019. As a Husband/Wife team Doug has now added 2 additional agents and they have doubled their business. Hear lessons learned and what Doug did differently when returning to Ylopo that made all the difference.
How long with Ylopo? 1 year (since June 2018)
Size of team? 4 (himself, his wife, and two additional agents)
Size of database? Unknown
Database used? FUB (Follow Up Boss)
Located in Hillsborough, NJ
Specializes in residential and commercial properties, new construction, and land
Has over 20 years of sales and marketing experience
How Douglas Klein's Real Estate Business Doubled with Ylopo: A Success Story
Have you ever experienced a mistake that turned out to be a hidden blessing? We've all been there, and so has Douglas Klein, a real estate agent who stopped using Ylopo, only to return later and double his business.
Ylopo is the ultimate solution for real estate agents, providing services like Facebook ads, IDX websites, AI texting, seller alerts, and more. So, what made Doug initially leave Ylopo, and what drew him back?
In this article, we'll take you through Doug's journey of parting ways with and later re-embracing Ylopo, how he overcame obstacles, mastered the platform, and expanded his team. We'll also offer some guidance for new or struggling Ylopo users. Are you ready for an inspiring tale? Let's dive in!
Feeling Overwhelmed by the Platform
Over a year ago, Doug began using Ylopo as a solo agent, working hand-in-hand with his wife. His goal was to acquire more online leads and expand his business. However, Doug soon discovered that Ylopo wasn't what he had expected.
Overwhelmed by the platform's features and learning curve, he found it challenging to use Ylopo effectively or determine his ROI. Feeling frustrated, Doug believed he was wasting money on something he couldn't understand or utilize properly. After a few months, he decided to leave Ylopo, thinking he was better off without it.
Moreover, Doug had trouble keeping up with new features and updates, feeling as if the platform was advancing faster than he could learn. The pressure to succeed and achieve results also played a role in his decision to leave Ylopo. Disheartened and dejected, Doug chose to seek other avenues for his real estate business.
He said:
"I felt lost. I felt like there's a lot here. I'm not utilizing it the way I should be and I don't have the time and the energy to sit down and really learn everything." He also said: "I left and then came back this past June."
New Features and Tools: The New Draw
However, Ylopo never completely left Doug's thoughts. He continued to monitor the Facebook community and webinars, observing how other users were succeeding with Ylopo and how the platform was adding new features and tools. He saw things like Ylopo AI (formerly rAIya), the AI texting assistant, Sellers, the seller lead generation tool, and other productivity enhancements.
"Between then and last June, you guys came out with so much new productivity that I'm like, alright, I'm growing. My business has grown. Let's look at this again."
Doug decided to give Ylopo another chance in June 2019.
"I came back in June, between June and November. Spent a lot of time trying to dive in and really focus on Ylopo."
He realized that he had to learn how to use Ylopo effectively and follow the best practices from other successful users. He said:
"I'm spending a lot of money elsewhere that I could probably not spend if I really learned how to use this."
Doug also saw an opportunity to grow his team with Ylopo.
"We've grown from that and we've now added two additional agents that are now in with us as well."
He saw that Ylopo could help him generate more leads, nurture them better, and close more deals.
Closing More Deals and Growing the Team
Since coming back to Ylopo, Doug has seen amazing results and benefits for his business.
"I think Ylopo was a big part of me being able to do that and grow our business that way… So it's been great since I came back."
One of the key benefits of Ylopo is that it helps Doug generate leads from both acquisition and remarketing campaigns on Facebook.
"I know the one in May, he's buying a foreclosure and that was acquisition. That was a new lead. Clicked on Facebook and then started looking, looked at this property three different times and all that… The other one, I'd have to look to see it. I believe it might have been remarketing and I believe it was actually one of my agents who we uploaded her database into Wilo and then into it."
Ylopo uses sophisticated algorithms to target potential buyers and sellers on Facebook based on their online behavior and interests. It also uses remarketing technology to bring back leads who have visited Doug's website or clicked on his ads before. This way, Doug can reach more people who are likely to be interested in his services and listings.
Another benefit of Ylopo is that it helps Doug nurture his leads with Ylopo AI, the AI texting assistant. Ylopo AI can engage with leads automatically, send them listing alerts, ask them qualifying questions, and book appointments for Doug. Ylopo AI can also handle leads who are not ready to talk to an agent yet by keeping them warm until they are. Doug said:
"If I'm unable or I can't make that call, um, you know, we hold off and Ylopo AI then picks up the conversation."
Ylopo AI is not just a chatbot. It’s a smart and friendly assistant who can adapt to different situations and responses from leads. It can also detect when a lead is hot or cold, and assign them different tags accordingly.
"If they respond to Ylopo AI today, meaning that six or eight or 10 hours later, if there's no response, I'll call the next day."
The third benefit of Ylopo is that it helps Doug follow up with his leads effectively and efficiently.
"In that in the morning. So I'll go into my AI engage leads, make all those calls. I'll go into my local priority leads, make all those calls, and go into any new leads and make all those calls." He also said: "So if I'm able to react to it within five minutes of it coming in, we make the phone call. If not, I'm letting the system actually work it."
Ylopo helps Doug organize his leads into different categories and tags based on their source, activity, location, and status. This way, he can prioritize his calls and focus on the most promising leads first. He can also use Ylopo's direct connect feature to get exclusive leads who have booked an appointment with him through Ylopo AI. These leads are highly motivated and ready to talk to an agent.
With Ylopo's help, Doug has been able to close more deals and grow his team.
"I've got probably three solid pendings that are gonna close in the next four weeks… We've grown from that and we've now added two additional agents that are now in with us as well… I think Ylopo was a big part of me being able to do that."
Don't Let Fear or Frustration Stop You from Trying
Doug's story shows how quitting Ylopo was a mistake for him, but coming back was a smart move. He learned how to use Ylopo effectively and saw amazing results for his business. He generated more leads, nurtured them better, followed up with them faster, closed more deals, and expanded his team.
If you're a new or struggling user of Ylopo, you can learn from Doug's experience and advice.
"Don't be overwhelmed by everything and take it one step at a time." He also said: "Master the main issues first before moving on to the next steps. Use the Facebook community and webinars as resources for learning and support."
If you're not using Ylopo yet, you're missing out on a powerful platform that can help you take your real estate business to the next level. Ylopo can help you generate more leads, nurture them better, follow up with them faster, close more deals, and expand your team. It can also save you money and time by doing most of the work for you.
Don't let fear or frustration stop you from trying Ylopo. Book a demo now and learn how to generate more leads, nurture them better, follow up with them faster, close more deals, and expand your team. You can also get support and guidance from the Ylopo team and the Facebook community. Watch the webinars and read the blog posts to get tips and tricks on how to use Ylopo effectively.
Join Doug and other successful users who have mastered the platform and seen amazing results. Ylopo is not just a platform, it's a partner in your success. Don't wait any longer, book a demo now and see for yourself what it can do for you.