Meet Gavin & Leici Nunnelley - Dayton, OH
Leici got her license in 2018 and they started their team (4 total) in July 2019 then added Ylopo in Jan 2020 (after dropping BoomTown), they already have 11 Ylopo deals closed.
Hear what they did in order to ramp up production and convert their deals so quickly in this active military market.
Years In Business - 2
Former CRM BoomTown
Years with Ylopo - 4 Months
Lead Budget - $2,200
Re-Marketing Budget - $1,400
DataBase - Follow Up Boss
Lead Sources - Ylopo
Closed Deals - 11
Pending Deals - 10 +
How One Real Estate Team Transformed Their Business in Just 4 Months with Ylopo
Picture yourself as a fresh-faced real estate agent, eager to grow your business and generate more leads. You've experimented with different platforms and CRM systems, but nothing seems to hit the mark.
Frustration and confusion overwhelm you as you search for answers. But what if there was a solution that could help you close more deals with less hassle, and leave you with a smile on your face?
Allow me to introduce you to Gavin & Leici Nunnelley, a dynamic husband-and-wife team from Dayton, OH, who were once in your shoes. They started their team in July 2019 and switched to Ylopo in January 2020, after ditching BoomTown.
In a mere four months, they closed a whopping 11 Ylopo deals and had 10 more in the pipeline. Curious about their secret sauce? Today, we'll share their compelling story and unravel their path to success with Ylopo.
You'll discover how they harnessed Ylopo's features and benefits to generate and convert more leads, how they utilized Ylopo's resources and support to sharpen their skills, and how you can mirror their results in your market.
Ready for a healthy dose of inspiration? Let's jump in!
From Disappointment to Triumph: The Nunnelley's Transition from BoomTown to Ylopo
When Leici got her license in 2018, she quickly realized the importance of a dependable system to manage her leads and clients. She tried her luck with BoomTown, a popular CRM platform for real estate agents, but it left her unimpressed.
"We really never got the hang of it," she recalls. "We couldn't figure out how to use it to our benefit." Gavin, who oversees the marketing aspect of the business, concurs. "BoomTown was pricey and complicated," he laments. "We didn't see much bang for our buck."
They also grappled with finding quality leads from different sources. Though they used Zillow, Realtor.com, and Ylopo, they lacked a consistent strategy or process for follow-ups. They felt like they were squandering time and money on leads that didn't amount to anything.
They knew something had to give. That's when they stumbled upon Ylopo through another agent in Cleveland. After researching Ylopo, they were simply astounded.
"The dynamic ads, the listing alerts, the Ylopo AI assistant - it all just blew our minds," Gavin enthuses. "We knew we had to give it a shot." They made the switch to Ylopo and never looked back.
Why Ylopo Outshines the Competition
So, what made Ylopo the star of the show compared to BoomTown and other platforms? Well, it had everything to do with the complete package they offered for lead generation and conversion.
Ylopo provided Gavin and Leici with all the tools they needed to attract, engage, nurture, and close more leads, all in one place. Let's take a closer look at some of the standout features and benefits that won them over:
Dynamic ads: Ylopo's personalized ads for each lead, based on their behavior and preferences, really made a difference. These ads popped up on Facebook and Instagram, driving traffic to a customized home search site that matched the lead's criteria. "The dynamic ads are mind-blowing," Leici exclaims. "They're so on point and relevant to each lead. They really catch their attention and get them to click."
Listing alerts: With Ylopo, automated emails and texts were sent to leads, showcasing new listings that matched their search criteria. These alerts kept leads engaged and informed about the market while directing them back to the home search site. "The listing alerts are fantastic," Gavin notes. "They're timely and spot on. They keep the leads hooked and interested in what we have to offer."
Ylopo AI assistant: Ylopo AI (formerly rAIya), communicates with leads via text messages and qualifies them based on their readiness to buy or sell. Ylopo AI also schedules appointments for agents and transfers hot leads to them through phone calls. "Ylopo AI is a game-changer," Leici says. "She's like our virtual ISA, taking care of all the initial screening and nurturing of leads until they're ready to chat with us."
By leveraging these features, Gavin & Leici were able to create a seamless experience for their leads from start to finish. They successfully captured more leads from various sources, keeping them engaged with relevant content and converting them into clients more efficiently than ever before.
Gavin & Leici's Recipe for Trust and Closed Deals
Ylopo was the catalyst that enabled Gavin & Leici to close 11 deals in just four months, with 10 more pending at the time of this interview (March 3rd, 2020). So, what was their secret sauce for achieving such impressive results in such a short time? Here are some of the key ingredients:
Fast and frequent follow-ups: Gavin & Leici knew that speed and frequency were essential for lead conversion. They implemented an agent-on-duty model to ensure that every lead was contacted within minutes of registering on their home search site. They also followed up with phone calls, texts, and emails using a mix of manual and automated messages through Follow Up Boss. "We try to touch every lead at least seven times in the first week," Gavin says. "We want them to know we're here to help and that we won't let them slip away."
Ylopo AI as a virtual ISA: Gavin & Leici relied on Ylopo AI to handle the initial communication with leads and qualify them based on their readiness to buy or sell. Ylopo AI also scheduled appointments for them and transferred hot leads to them via phone calls. "Ylopo AI is a lifesaver," Leici says. "She's like our virtual ISA, doing all the groundwork of screening and nurturing leads until they're ready to talk to us."
Adding value and education: Gavin & Leici understood that providing value and education to their leads was crucial for building trust and rapport. They used Ylopo's listing alerts to keep leads updated on the market and show them relevant properties that matched their criteria. They also used Ylopo's dynamic remarketing ads to drive home the message that they were experts in the local real estate market. "We aim to be a valuable resource for our leads, so they see us as the go-to professionals for their real estate needs," Gavin explains. "We focus on sharing valuable content, answering questions, and addressing concerns to build trust and credibility."
Personalized touchpoints: To truly connect with their leads, Gavin & Leici made it a point to personalize their interactions. They used Follow Up Boss to create custom drip campaigns that targeted specific lead segments, addressing their unique needs and interests. "We want our leads to feel like we genuinely care about them and their individual needs," Leici shares. "We tailor our follow-ups to resonate with each lead, making them more likely to trust us and engage with our services."
By combining the power of Ylopo's technology with their own commitment to providing exceptional customer service, Gavin & Leici were able to transform their lead generation and conversion process. The results speak for themselves: 11 closed deals in just four months and a pipeline full of promising leads.
The Bottom Line
The success story of Gavin & Leici is a testament to the power of leveraging innovative technology like Ylopo to supercharge your real estate business.
By focusing on providing value and education, maintaining a personalized touch, and relying on a virtual ISA to nurture leads, they were able to close more deals in less time. With Ylopo, the possibilities for growth and success in the competitive world of real estate are truly limitless.
Ready to revolutionize your real estate business, just like Gavin & Leici? Don't wait any longer – book a demo with Ylopo today! Discover how our cutting-edge technology and personalized approach can help you connect with more leads, build lasting relationships, and close deals faster than ever before.
Click here to schedule your demo and get started on your path to real estate success with Ylopo:
Unlock your full potential and take your real estate business to new heights!