Mike Renick - Mainly Vacation & 2nd Home Market in Anna Maria Island, Holmes Beach, Bradenton Beach, Longboat Key, Lido Key, Bird Key.
How long with Ylopo? 1yr
Size of team? 4
Size of database? 16,000
Database used? FUB
Marketing budget - $2,400 ($1,000 - PPC)
Re-marketing budget - $1,200
Follow Up process? Call everyone
Use Ylopo AI (formerly rAIya)? If so how? Loves Ylopo AI and takes over all conversations once AI engaged.
The Power of Ylopo and Ylopo AI for Real Estate Lead Conversion
Are you working in a second home market and finding that the traditional call, call, call strategy isn't as effective as you'd hoped? You're not alone! Many real estate agents struggle to generate and convert leads in markets where buyers are not always present or ready to act.
But what if there was a better way? A way to generate 10x the volume of leads you were getting with Zillow, while converting them with less effort and more efficiency. Today, we'll explore how successful agent Mike Renick used Ylopo and Ylopo AI to achieve amazing results in a primarily vacation and second home market.
You'll learn how he leveraged these powerful tools to create and nurture leads, and how you can do the same.
What is Ylopo and Ylopo AI?
Ylopo is a digital marketing platform specifically designed for real estate agents, helping them generate more leads, listings, and referrals. Ylopo assists you in creating and running effective Facebook and Google PPC ads that drive traffic to your own branded home search website.
Additionally, Ylopo helps you retarget your leads with dynamic ads and listing alerts tailored to their preferences and behavior. Ylopo tracks and analyzes your leads' activity, providing you with actionable insights and recommendations.
Ylopo AI, an AI chatbot, works seamlessly with Ylopo to engage and qualify your leads 24/7. Designed to appear human-like (even including typos!), Ylopo AI has texting conversations with potential leads to convert them into sales.
Capable of answering common questions, providing relevant information, scheduling appointments, and alerting you when a lead is ready to talk, Ylopo AI can also re-engage your past leads and revive them with personalized messages.
By utilizing Ylopo and Ylopo AI, you can automate and optimize your lead generation and conversion process, saving time and money while increasing your revenue.
How Mike Renick Used Ylopo and Ylopo AI to Generate Leads
Mike Renick, a broker based in Longboat Key, Florida, specializes in vacation and second home markets in Anna Maria Island, Holmes Beach, Bradenton Beach, Longboat Key, Lido Key, and Bird Key.
With a year of experience using Ylopo, Mike leads a team of four agents and manages a database of 16,000 leads through Follow Up Boss. Operating on a monthly marketing budget of $2,400 ($1,000 for PPC) and a remarketing budget of $1,200, Mike was able to leverage Ylopo to generate leads from Facebook and Google PPC ads.
Targeting his ideal audience and location, Mike utilized compelling ad copy and images that showcased his niche and expertise. He optimized his landing pages and website to capture leads' information, providing them with a seamless home search experience. Comparing his results with Zillow leads, Mike found that he was generating 10x the volume of leads with Ylopo.
Utilizing Ylopo AI, Mike engaged and qualified his leads from Ylopo and other sources. He set up Ylopo AI to send personalized messages to new and past leads based on their activity and preferences.
Monitoring Ylopo AI's conversations, Mike would take over when needed and follow up with leads via phone calls to build rapport and trust. He used Raiya's hand raiser alerts to identify hot prospects who were ready to buy or sell.
Some examples of how Mike used Ylopo and Ylopo AI to generate leads include:
Running a Facebook ad campaign targeting people interested in vacation homes in his area. Using an image of a beautiful beach house with a catchy headline, Mike directed leads to his website where they could download a guide in exchange for their email address. He then used Ylopo AI to follow up with them via text message, asking them about their budget, timeline, location preference, and other relevant details.
Launching a Google PPC ad campaign targeting people searching for homes for sale in his area. He used keywords like "homes for sale Longboat Key" and "vacation homes Anna Maria Island." Featuring an image of his logo with a headline, Mike directed leads to his website where they could browse listings matching their search criteria. He then used Ylopo AI to follow up with them via text message, sending them listing alerts, market updates, and more.
How Mike Renick Improved His Results with Ylopo and Ylopo AI
By using Ylopo and Ylopo AI, Mike Renick not only generated more leads but also improved his conversion rate and revenue. He shared some impressive statistics and testimonials with us:
He generated an average of 1,000 leads per month with Ylopo, compared to 100 leads per month with Zillow.
He converted 4.5% of his leads into sales using Ylopo and Ylopo AI, compared to 2.5% with Zillow.
He generated over $1 million in revenue from his leads in 2019, compared to $500,000 in 2018.
He saved over $50,000 in marketing costs by switching from Zillow to Ylopo.
Here are some quotes from Mike:
"Ylopo has been a game-changer for us. We've never seen such a high volume and quality of leads before. And Ylopo AI is amazing. She does all the heavy lifting for us and only passes us the leads that are ready to talk."
"We love how Ylopo and Ylopo AI work together seamlessly. They're like a dynamic duo that never sleeps. They keep our leads engaged and informed, and they alert us when it's time to step in and close the deal."
"We've seen a huge improvement in our results with Ylopo and Ylopo AI. Our conversion rate has almost doubled, our revenue has more than doubled, and our marketing costs have gone down significantly. We couldn't be happier."
Mike achieved these amazing results by following some simple tips that anyone can apply:
He tested different ad campaigns and audiences to find the best ones for his niche and market.
He adjusted his marketing and remarketing budget according to his performance and goals.
He leveraged Ylopo's tools and features to create and optimize his ads, website, landing pages, listing alerts, and more.
He collaborated with Ylopo's support team to get feedback and advice on how to improve his campaigns and strategies.
Conclusion
Generating and converting leads in a second home market can be challenging, but it doesn't have to be. With Ylopo and Ylopo AI, you can create and nurture leads with less effort and more efficiency. You can automate and optimize your lead generation and conversion process, saving you time and money while increasing your revenue.
If you want to learn more about how Ylopo and Ylopo AI can help you grow your real estate business in any market, sign up for a free demo or consultation with us today. You'll get to see how these powerful tools work in action and how they can benefit you.