New Direct Connect Technology Reveals How Nearly 400 Active Teams Are Generating Higher Quality Leads For A Fraction Of The Cost
Without Ever Again Paying A Fortune For Portal Leads–Competing For High Volume Lower Quality Social Leads–Or Wasting Your Time “Guessing” Whether Prospects Want to Do Business With You.
As a broker, you have more than likely invested thousands of dollars–and years of valuable time–trying ineffective lead generation platforms and models that overpromise and underdeliver.
I get the rat race because I have been exactly where you are.Truth is, agents have had their backs against the wall for years competing for portal leads, pay-per-click (PPC), or Facebook Ads.
Portal leads – as you already know–are super expensive and cost brokers a high premium.
Zillow and Realtor.com are demanding more money from brokers and hold extremely high standards for brokers.
Essentially, the volume of portal leads is contingent upon your performance and how much money you generate for them.
Not to mention, the process of generating the leads and nurturing the leads requires a lot of effort and systems to close.
Basically, you are working for the portal. Not the other way around. I don’t deny your colleagues are generating a high volume of leads and positive returns with portals, and on Google and Facebook too.
While social leads are more affordable than portals and high in volume, they are typically low quality, low-intent leads.
The fact is, you need a proven system in place to prequalify, verify, and track these leads to know whether they are serious about working with you.
You probably are generating hundreds–maybe thousands of leads–from these platforms.
We knew there had to be a way to generate higher quality leads than current pay-per-click and Facebook leads at a fraction of the cost of portals.
The question is… what is your system for segmenting and verifying the 15-20% of these people who actually want to do business with you?
We knew there had to be a way to generate higher quality leads than current pay-per-click and Facebook leads at a fraction of the cost of portals.
Plus, our top teams were asking for a lead generation product that bridged the gap between inexpensive social/PPC leads and ultra-expensive portal leads.
It was important to our top teams for these leads to have verified contact information so they weren’t calling bad phone numbers.
It was important for our top teams to know what was holding each lead back from completing a transaction so they could connect with the lead directly to solve their specific problem.
And all of this quality could not come at too high of a cost.
That’s why Ge and our team of engineers and marketers invested over $2 million over the last 6 months testing a new beta technology that is disrupting the real estate lead generation game.
We have enrolled over 400 clients in the last year to test this theory–bringing it into alpha and beta phases of a product launch–and after over 12 months of testing and millions of dollars spent, Ylopo proudly launched Direct Connect in October!
Since its launch on October 6, it has been generating game-changing results for hundreds of agents–generating higher quality “ready to buy now” leads and extracting mortgage or seller leads in the process.
A cutting-edge lead generation product that scrapes high-intent leads from social and PPC sources at a fraction of the cost of portal leads.
Basically, we have flipped the old lead generation model on its head and created a new one that is generating 4X higher quality leads than traditional pay-per-click and social leads.
So, you know the same old lead registration forms brokers have been using for the last 10 years, right?
These for example.
Here’s why:
These forms ask for only 3 basic pieces of data: full name, email, and phone number
You have no system in place to verify this information before following up.
This is very little data for a broker to work with.
You would need to dive deeper to gain more insight and analytics into the consumer to best serve their needs and deliver results.
This is exactly what Direct Connect does.
Instead of asking for the same 3 pieces of data, we have taken our proprietary dynamic lead registration technology to a whole other level.The more questions you ask
The more data you have on your prospect
The higher the quality lead
The better your conversation is
The more likely you are to close
Make sense?
We go deeper than just their contact information.
Consumer Answers 12+ Questions
Consumer verifies via text or call after being delivered to you.
Consumer Answers 8-10 Questions
Keep in mind – there are multiple paths we take the consumer down depending on their needs in the screening process.
So as you can see, we start by asking the consumer 12+ questions to build their home search profile and know exactly what they're interested in.Once they enter their contact information, we don’t stop there. We ask them to verify their contact information by phone or text.
However, we don't worry if that happens because our goal is to get you the highest quality lead possible.
Even though Direct Connect generates lower lead volume, these leads are the highest quality because of our in-depth registration process.
You see, we want to target the 10-20% of people who are actually serious about buying, and weed out the “looky loos”.
Lastly, we build their demographic profile so that we better understand who they are – and see if they are qualified to buy a home.
This dynamic lead registration process is super potent because it automatically tailors the questions to the lead according to their needs and interests – meeting them exactly where they are in the buyer journey.
For example, one of the most important questions we ask is, “have you been pre-approved for a loan?”
We've found that statistically, consumers who are looking to buy–and want to get preapproved for a loan– is the highest quality lead we can generate.
Now, if the consumer tells us no, we don't stop there, but take it further and say, “our world-class team can help you get prequalified in minutes, would you be interested?”
As a matter of fact, our AI assistant, Ylopo AI (formerly rAIya), sends a text message to the prospect confirming their phone number–and if verified–Ylopo AI qualifies them automatically and attempts to make an appointment with them for you.
Even though they say they have been pre-approved, we still ask if they want a second opinion and if they say yes, we take them down another path to qualify.
We then ask a series of questions related to their home search and demographics–such as timeframe of purchase, credit score, if they have representation, etc.
Keep in mind, every time a lead submits their contact information, we always verify it before sending them to the next stage of the process.
Imagine a prospect completing 22-25 questions. Must be pretty serious about buying a home, right?
Here’s an example of the amount of data a client could receive (and you could receive a lot more!)
Ylopo is different from the dozens of other lead generation companies out there because we thrive on data and performance.That said, in a second I’m going to show you what I mean, but let me give you some context.
Our team spent over 2 million dollars in the last 6 months on R&D for Direct Connect.
Before its official launch, we pulled data from a sample size of 276 beta clients’ CRMs–and evaluated over 15,000 leads.
While we have an abundance of qualitative data about this product, we always strive to take a scientific approach to our marketing and back it up with numbers.
That said, we were able to observe what percentage of leads have been qualified as a hot prospect in our client’s CRM AKA leads they would be able to close in the next 6 to 12 months.
So after only two weeks of data and analyzing thousands of leads, here’s what we discovered.
51% of all consumers reply to Ylopo AI14% of leads we generate
Hot prospects who raise their hand and say, “I want a phone call”
Hot prospects who want to look
at properties
22.5% of Prequal leads become qualified within 14 days.
24.3% become handraiser leads
19.3% become home searcher leads
Imagine you have a new homebuyer or seller lead from Direct Connect with all of this data.
You can go to your lender and say, “14% of the leads I generate are people who raise their hand and want to be prequalified, and 22% have become a hot prospect.”
Pro Tip: Many Ylopo clients have lender partners split their ad budget with them. Using this data, you can do the same and subsidize your ad costs by up to 50%!51% of all consumers reply to Ylopo AI, our AI texting platform, in the first 14 days.
51% If you know anything about lead qualification, this is outstanding.
All in just a span of 14 days.You can now slam the door on expensive portal leads with this new Direct Connect product that generates higher quality, higher intent leads at a fraction of the cost–while generating 5x to 10x ROI. As you know, the industry is becoming increasingly more competitive on Google and Facebook, and while the majority of brokers are all competing with the same lead generation products, this gives you an edge to gain control over your own inbound lead flow and close the 15-20% of leads that are serious right now (bottom of the funnel opportunities).
These leads are verified before you come into contact with them on the phone through our Direct Connect process, which consists of 25+ questions and Ylopo AI (your AI assistant). The lead is already expecting a call from you immediately after they are verified and fill in their contact information. This means all you need to do is call and close.
These are the highest quality leads you can get from PPC and social media with actual verified data that goes beyond 25+ questions– sothat the ISA and agent can have more confident and productive conversations with the leads and close quicker and more effectively.
With CRM integration and tracking, we know exactly what stage the lead is in their buyer journey (cold, warm, or hot) with each of our clients. We are talking about 10-20 million plus leads that our clients have in their CRMs. We aggregate this data to determine whether the lead has been qualified or trashed – so that we save the agent the time and frustration of having to manually do this.
Every client has access to our AI assistant, Ylopo AI, and inbound call center to automate the registration process via text, which saves you and your team the time of verifying and nurturing each lead manually that comes in the funnel. The key here is time to focus on your business without focusing on administrative tasks and operations.
This system is based on performance and quality. We prioritize cost per conversation over cost per lead. This new technology will allow you to focus on having “warm” conversations with fewer, higher-quality prospects and book appointments faster and more seamlessly.
Now, don’t take my word for it–check out some of the wins a few of our clients have already generated with Direct Connect.
Let’s start with Charles Nedder out of Greenwich, CT
“We have generated 41 leads, and out of the 41 leads, we have booked 10 appointments.”
Like most agents, Charles and his team were tired of spending thousands of marketing dollars on expensive portal leads.
With Direct Connect, in the last 30 days, he and his team have generated 41 leads, and out of those 41 leads, his team landed 10 appointments ( a 24% appointment rate).
The agents are having “warm” conversations with the buyers because they were already nurtured in advance from Direct Connect and Ylopo AI.
What’s great for his team is that consumers approach him for specific information on a specific property and expect their calls.
Next we have Micah Laurendeau out of Virginia Beach.
“Could not be more shocked and pleased at the conversion that we’re seeing.”
Micah was one of our first beta clients starting about 45 days in.
Before, it was a constant struggle to generate high quality leads from social and PPC, but Direct Connect has been a complete game changer for him and his business.
In the past 45 days, Micah has 1 deal under contract–and has generated approximately 48 leads that are in the hot 3-6 month or 6-12 month buckets from Direct Connect.
Finally we have Shana out of Southern California.
“It’s been less than 30 days. We got a multi-million dollar client that came in.”
Shana needed to generate leads for a new market she was entering in Southern California.
In less than 30 days, she landed a multi-million dollar cash buyer client!
That’s not all, she has several other confirmed cash buyers in the pipeline looking for homes right now.
This has been a complete breakthrough for Shana and her team in a whole new market and can’t wait to generate similar, even better results in the next 30 days.
As you can see, these are just a few of the wins our Direct Connect clients have had.I don’t see why you can’t get similar results for you and your business!
I’m sure you know the expression, “you can lead a horse to water, but you can’t make them drink.”
The same goes for Direct Connect.
Of course we have had cases where we would generate the leads for our clients–and remind them to reach out to their leads–but for whatever reason, they didn’t take action.
We can guarantee you will get the highest quality leads based on the budget you set, but what you do with the leads is up to you.
We always tell our Direct Connect clients to reach out to them immediately after we verify them and set the appointment, while they are still warm and in “a ready to buy” state.
The quantity of leads directly correlates to your marketing budget, and the cost per lead can vary between $20-30, depending on your market
While we offer multiple tiers, the clients who are seeing the most success are investing a $1,200 minimum and in return are receiving 40-60 high-quality leads per month.
Imagine you generate 40 Direct Connect leads at a $1,200 marketing budget, and close just 1 of them.
You will not only make up for the investment but generate a significantly high ROI.
That’s it.
You can continue where you are now, competing with millions of other agents for the same portal and social leads.Or, you can try a 3rd option.
Right now, you can book a free demo to discover how 400+ agents like you are scaling their businesses with this new, scientifically-proven lead generation technology.
All you have to do is click the link below to book your FREE demonstration of the Direct Connect product today.We’re confident we can get you results, but now it’s up to you to make a decision.
Fair warning: the number of new agents who join Direct Connect is rising fast.
Some could be your competitors too.
My question to you is: how long can you afford to wait until your competitors beat you to it?