Facebook Catalog Ads that are driven from Agents IDX feeds to make sure you're always showing the right homes to the right people at the right time.
Facebook catalog ads (formerly Dynamic Ads for Real Estate, and recently as Meta Advantage+ Catalog Ads) are a powerful tool for businesses to showcase their products to a wide audience. By creating a product catalog, businesses can easily create dynamic ads that display relevant products to potential customers. This helps drive sales and increase brand visibility on the platform.
Facebook Catalog ads for real estate are all data-driven and the longer you run these ads the better Facebook is at predicting the perfect homes for your leads and prospects.
(e.g. 30-40 yr olds with kids who are likely to want to trade up to a bigger house).
by using the Facebook Catalog to promote products through ads.
they are taken to a lead form to capture their contact info before seeing the listing details.
to pre-populate name, email, phone for higher accuracy.
the consumer is taken to a search experience to view the listing they clicked on and nearby listings.
is tracked and sent to the agent's CRM to nurture leads.
for dynamic remarketing to further target them.
to identify hot leads for the agent to prioritize contacting.
0:58- Trade Up example
2:47- Lead Ads —> full logged in
3:19- Landing Page (IDX Home Search Site)
4:03- CRM Integration
4:40- Nurture Leads
5:05- Intelligent Email Listing Alerts
5:25- Facebook Integration
5:50- Dynamic Remarketing -3-5 X more effective than industry standards for real estate ads
5:56- How to own your prospects newsfeed from a real estate perspective
6:36- Targeting dozens of demographic groups
7:12- Priority Lead Alerts
Home buyers and sellers aren't on Facebook to buy and sell homes, but they are on Facebook (92%, with 80% checking more than 4 x a day!) and we've figured out the formula to get their attention by adding value and making you look like a genius throughout the process.
We're able to get to them before they go to Google or Zillow so you can be their trusted resource and own that relationship for pennies on the dollar rather than being at the mercy of the big portals and competing with dozens of agents.
A webinar-style discussion between Tom Ferry and the Ylopo leadership team. Tom shares his views on everything from the current market conditions to growing and scaling your real estate business in today's environment.
Ylopo integrated Tristan's database of old leads into dynamic Facebook ads, showing targeted properties from his website to re-engage past clients and expired leads. The ads stayed relevant by automatically adjusting to each user's search history and preferences.
We were able to import an old database of over 29,000 leads (all different sources, 80% Internet leads over last 3 years). And re-engage them with catalog ads for real estate by showing them the right properties (pulled from IDX feeds) at the right time. Always keeping the ads relevent and fresh. The ROI from this campaign was through the roof.
The powerful combination of pairing Dynamic Ads with Lead ads and how client Nick Baldwin (Keller Williams) went from struggling with his Facebook ads to getting a 7.6X return on ad spend with his first campaign.
If you have old leads that you haven't been able to communicate with now you can through Facebook Catalog ads from Ylopo.
With Ylopo's expertise in creating targeted, dynamic Facebook ads for real estate, you can re-engage old leads, promote new listings, and build your brand more effectively than ever before.
If you're ready to dominate Facebook and own your market, request a demo today to see how our real estate Facebook ads can transform your business. With Ylopo's Facebook Catalog Ads, you'll get in front of high-intent buyers and sellers when they're most receptive - and turn them into clients for life.
