Dynamic Video Ads
Creating video content for your business & running Facebook Ads USED TO BE hard and expensive. Until now. 😍
Video vs Image case study,
video outperformed image by ...
100
%
More Engagement
120
%
Cheaper impressions
10
%
more clicks
Video + Ad Automation
As easy as 1-2-3
01
Pick a Listing
02
Pick a Template
03
Pick a Budget
DyVA Listing Rocket
Data automatically pulled directly from the MLS for you.
JUST LISTED
4:5 FORMAT (preferred format for FB & IG newsfeed)
JUST LISTED views go directly into the listing rocket report so you can share it with the seller and show them the thousands of people who are seeing this Ad
ACTIVE LISTING
4:5 FORMAT (preferred format for FB & IG newsfeed)
OPEN HOUSE
4:5 FORMAT (preferred format for FB & IG newsfeed)
JUST SOLD
4:5 FORMAT (preferred format for FB & IG newsfeed)
JUST SOLD videos are also great for recruiting and branding.
PRICE REDUCED
4:5 FORMAT (preferred format for FB & IG newsfeed)
PRICE REDUCED videos are also great for recruiting and branding.
THEME LISTING ROCKET
4:5 FORMAT (preferred format for FB & IG newsfeed)
THEME LISTING ROCKET videos are also great for recruiting and branding.
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Your Digital Billboard
Radio, TV, bench ads, and billboards are expensive and hard to track. But we've got you covered! You can locally run our digital video ads to keep you front of mind for all potential buyers and sellers in the neighborhoods you service.
Remarketing Branding Videos
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Multi-platform Distribution
We can help you get the maximum number of eyeballs on your brand, message, and listings! For the first time ever you can have videos INSTANTLY created for all of your listings and your team's brand and message. Not only that, but these Dynamic Video Ads will be AUTOMATICALLY syndicated out to where your consumers are spending the most time online.
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FAQ
What’s the difference between, DyVA Product Ads and Branding Ads?
DyVA Product Ads: these use your listing data & photos from the MLS as the core content for the video ad. You simply pick the template you want to be used and the budget for your ad then the rest will automatically be done for you. It only takes a few seconds and just 1-click!
Just Listed - Get maximum exposure for your listings with minimal work and $$ invested. Choose from 3 ‘just listed’ templates, pick a budget and let it rip! Results are put into a beautiful, easy to understand seller report you can use to impress your sellers and keep the referrals flowing.
Just Sold - Generate more sellers, build your reputation, and recruit more agents by getting a ton of visibility & social proof on all your sold properties.
DyVA Branding Ads: (aka Brand Awareness Ads) these are a series of 10-13 scroll-stopping real estate video ads that are targeting your entire database to make sure you’re always seen, reflecting the personality and brand of you, your agents, and your brokerage. The combination of your sphere seeing the product + branding ads gives you a complete 360-degree video marketing strategy, ensuring that you’ll never lose another deal from your sphere to anyone else ever again.
How Much Does It Cost - Product Ads? (Just Listed & Just Sold)
These ads require a minimum marketing budget of $65, in order to effectively run on Facebook to generate enough impressions and leads. The results of these campaigns are shown inside your Mission Control dashboard and also put into the Seller Report you can share to keep your sellers happy. The budget you select for this ($65 min) will be charged automatically to the card on file and will not affect your current monthly lead acquisition or remarketing budgets. The higher the budget you put, the more impressions we’ll be able to generate for you.
How Much Does it Cost - Remarketing Branding Videos?
These ads run automatically for you and will pull from your remarketing budget. We recommend you have a remarketing budget of $100 per 1,000 leads in your database so we can effectively run your regular dynamic ads + all the branding ads (a series of 10-13 videos) in sequence over the full month so you and your brokerage are always being seen and remembered in a fun, helpful and relevant way. You can also view all these ads inside your Mission Control dashboard under the remarketing tab and turn off any you don’t want to be seen. Video views are currently costing clients on average around 1 cent per view, so this is an extremely cost-effective way to keep your brand front of mind to everyone in your database.
Can we download the videos to post our self to other platforms?
Yes, 100% - We want you to post these as your own organic posts on FB, IG, Tik Tok etc.
Can we select the photos being used for the videos?
Yes for DyVa listing rocket videos you can pick and choose the photos to be used inside your mission control dashboard.
Can I use my own video for the Ad?
Yes, you just need to submit this as a custom ad request from the bottom of your mission control dashboard.
Will Tik Tok be an option in the future?
We’re watching it closely. You can, however, download then upload yourself to Tik Tok
How will team members be able to create their own if the Team Mission Control is for admins only?
Right now (Jan 2020) only admins can access mission control so they’ll need to run these for the agents. Later this year we’ll be releasing the ability for agents on your team to access all the features of Ylopo and put down their own card and have more control.
Will ethnic diversity also be taken into consideration when adding people into the videos?
Yes, we have a whole suite of branded videos that include a wide range of options for you to choose from. You can also turn any off you feel don’t represent your brand or community and you can request for new/different ones by emailing kiwi@ylopo.com. Thank you.
Is this available to everyone, what if I’m only on the tech package?
Yes everyone gets access to this, you just need to add $100 to your remarketing budget to make sure we’ve got enough media dollars to run all your ads. We recommend $100 per 1000 people in your database.
Do you need our IG & YouTube login details to post to these platforms for us?
We are targeting a Q2 release for YouTube. Once we release this we will reach out to you for your YouTube logins. There is no need to send us Instagram because it is attached to your FB account already and will run on both platforms. You can also download the video and post it organically in your feed for additional visibility which we encourage.
So we just give it a budget and it will run on all of the available platforms? FB, IG, YT ? Will that expand as you add platforms? Do we see reporting per segment there or are they tuned to display to the best performing channel?
Right now the budgets set are for FB & IG, when we add in YouTube you’ll have to assign an additional budget for that so it doesn’t disturb your FB & IG ads. We’ll advise you of YouTube budgets once we launch that but think of that as an add-on for exposure on top of what you’re already getting.
When they click...will they be routed to me somehow? My website? Or to my whole Team...if that's the case, will there be some sort of "tag" to show that it's a lead from my paid ad?
Listing Rocket Videos when clicked will go directly to the listing detail page on your search site and the branded videos when clicked will go to a generic search on your home search site to encourage them to shart looking at homes and register as a lead.
Is the cost of this based on the individual listing? Can you adjust a budget to increase for a specific listing?
Yes, listing rocket budgets are specific to that property and charged each time separately so it won’t affect any of your other budgets for lead acquisition or remarketing. The min is $65 which is $2 a day for 30 days
How can we share the video and results with our sellers?
You can download the video but even better is the new improved seller marketing report you can send them, see how it works -> https://vimeo.com/386839245/ef831ff000
Does it have to be our own listings or from our MLS?
No, as long as you have permission from the listing agent you can run the video ad.
Does the listing have to be active in order to create the listing rocket/dynamic ad?
Yes the listing needs to be live and active on the MLS so we can pull all the data down and into the template you choose.
If you are promoting other agent's listings (with their permission), will there be a reference to the actual listing agent. For example, listing complements of "Betty Smith - Realtor eXp Realty"?
Yes, we include the following information in the text of the video listing rocket ad: Listing Courtesy of: Listing Agent of Brokerage Name
When we are in YLOPO as an office...when we decide to run one of these....will it pick up the Listing Agent info or will it pick up my Principal Broker's info?
It will pick up the listing agent info and it’s also editable so you can review and make changes to be sure the right info is shown for each listing rocket video.
After the 2 steps, and the videos are 'out there', can we get links to them/ often sellers want to see the ads/videos themselves, etc. can we find or are we sent like the youtube/fb/etc link?
Yes, you can download the actual video itself and share it with your sellers OR you click on the HTML/PDF version of the seller marketing report which also has a link to the video that your sellers can preview.
Does the listing have to be active in order to create the listing rocket/dynamic ad?
Yes the listing needs to be live and active on the MLS so we can pull all the data down and into the template you choose.
What does it cost and how do we turn it on?
There is no cost for creating the videos, however in order to get the videos seen by everyone in your database we highly recommend you increase your remarketing budget by $100 min. For ultimate efficiency, we recommend you have $100 in remarketing budget for every 1000 people in your database, this way your ads will be seen by everyone and continue to run in a smart sequenced order without any interruption.
For the Dyva branding videos can they be custom per agent on my team or just team specific?
Just a team or company-specific for now. We will be adding in agent level permissions this year.