Multi-Channel Lead Gen and Targeting for Real Estate Agents

Dynamic & Data-Driven Real Estate Ads That Generate Genuine Leads

Transform your lead generation with Ylopo, the top data-driven tool for authentic, high-quality leads.

Generate Real Estate Leads with the Powerful Fusion of PPC and Social

 
 

Why Social

  • Grow your database faster

  • Dynamic Ads for Real Estate

  • Powered by your IDX feeds

  • Low lead cost

  • Many need to sell before they buy

  • Typically convert further out than Google

  • Great for local buyers

  • 90% accuracy on contact details

Dynamic Real Estate Ads

Buyers want to engage with real homes that match their home buying needs. More importantly, they want to see it in real time. Ylopo uses the latest cutting-edge Facebook marketing technology, paired with clever messaging, to show prospects actual REAL inventory dynamically on their Facebook and Instagram newsfeeds. At Ylopo, we are unparalleled at targeting the RIGHT person at the RIGHT time with the RIGHT homes.

 

Why PPC

  • 60% more effective than traditional PPC

  • High Intent Leads

  • Quality targeting and control

  • Great for out of town buyers

  • Powered by your IDX feeds

  • #1 most popular replacement for portal leads

  • Typically 2x the cost of social leads

  • 80% accuracy on contact details

GOOGLE PPC 2.0

Our goal at Ylopo is always to bring the most cutting edge technology to our clients, and we believe we’ve done that with PPC 2.0. With Dynamic PPC Ads, Ylopo employs proprietary technology to dynamically update PPC ads several times a day with real-time data of home search results. Ylopo also uses its proprietary mapping data to match every neighborhood, subdivision, or school district within a location you're interested in advertising in and creates a separate campaign for each of these locations.

 

Why Seller Leads

We have completely redesigned our Seller Suite to work with AI and provide an unparalleled seller experience. 

It's a comprehensive engine designed to revolutionize how you connect with sellers and close deals, featuring: 

  • Personalized agent branding 

  • Advanced valuation models

  • Comprehensive market trends and equity insights

  • A unique buyer interest heat map

The Seller Suite's exclusive features,

Such as the buyer data visualization and AI-driven seller nurturing, set it apart from competitors. The interactive seller reports and enhanced automation capabilities enable agents to deeply engage with sellers and nurture leads more effectively. Seamless integration with our AI systems like Ylopo AI allows for tailored behavioral texting and voice interactions based on seller activities. 

With extensive training and support, Ylopo empowers agents to maximize their usage of these powerful tools.

Leveraging these innovations, real estate agents can attract more listings, enhance their presentations, and close more deals.

Ylopo's leading real estate lead generation technology genuinely creates a powerful advantage for top agents to dominate their market.

Our data-driven approach provides the best way to generate a steady stream of high-intent leads by targeting active local buyers in real time. Advanced matching algorithms instantly connect your newest home listings to prospective buyers, based on their true search criteria and interests.

Ready to greatly amplify your reach and significantly grow your business? Here's what you actually get with Ylopo's comprehensive platform:

Explosive database growth through dynamic, personalized ads (Google & Facebook) that speak to each lead. We accurately identify the buyers who are truly ready to transact.

Precision outreach to qualified locals by optimizing geo-targeted keywords. We attract serious buyers who are actively searching for homes in your area right now.

Re-engaged relationships with old leads through social media remarketing. We successfully revive 25%+ of cold leads with fresh property recommendations daily.

As the leading lead generation option chosen by top producing real estate agents nationwide, Ylopo has proven results in converting prospects to clients.If you're ready to establish your dominance and achieve new higher levels of success, choose Ylopo. 
Experience the game-changing power of AI-driven lead generation and get started now.

Frequently Asked Questions

How does Ylopo generate leads for real estate agents?

Ylopo uses a multi-channel approach to generate leads for agents through platforms like Facebook and Google. Our methods for lead generation include:

  • Facebook Ads - Highly-targeted ads reaching likely buyers and sellers based on interests, behaviors, demographics, and more to generate the best leads.
  • Google PPC - Pay-per-click search ads targeting relevant keywords leading to an agent's website to generate more leads.
  • Direct Connect - Ylopo's premium lead capture system that qualifies leads by having them answer questions before contacting the agent to generate genuine, high quality leads.
  • Remarketing - Keeping agents top of mind by showing our ads and listings to previous website visitors when they are back on platforms like Facebook to generate additional leads.

What makes Ylopo different than other real estate lead generation companies?

We’re not trying to be all things to all people. Most of the other companies in the real estate space started as a CRM, then added on digital marketing - but it’s not what they’re the best at.

Here at Ylopo, it’s ALL WE DO, and we OBSESS over getting our clients the best results in the industry.

Specifically, we stand out from other real estate lead generation companies in a few key ways:

  • Full Service – Our team handles the entire lead generation process including strategy, ad creation, optimization, reporting, etc. - a complete done-for-you service.
  • Technology - We utilize proprietary tools like Ylopo AI (formerly rAIya) to automatically nurture and qualify leads for better results, and we have been doing so since 2019!
  • Custom Approach - Lead gen campaigns are tailored for each agent based on our unique goals, markets, and ideal clients to generate more relevant leads.
  • Branding Focus - Agents get branded IDX websites to capture leads vs sending them to portals to build their brand.
  • Hands-On Support - Dedicated account reps provide ongoing optimization recommendations and feedback for better lead generation.
  • Cost Savings - Ylopo can generate similar quality leads for a fraction of the cost of portals.
  • Transparency - Every client gets a dashboard (Mission Control) where you can see exactly how everything is performing, and you even have the ability to take as much control in the process as you’d like.

What results do real estate agents typically see from using Ylopo for lead generation?

Results vary, but most agents see significant improvements in their lead generation, such as:

  • 100+ new leads generated per month
  • 10-15% lead qualification rates from tools like Direct Connect
  • 25-50% increases in conversion rates from leads to appointments
  • 2-4X more website traffic and lead volume
  • $75,000-$100,000 per year in closed commissions from Ylopo leads
  • 5-15X ROI on monthly Ylopo fees, with top performers seeing 500+ new leads per month, 25-50 closed transactions yearly from Ylopo leads, and over $250,000 per year in commissions from the leads we generate.

How can agents maximize conversions from Ylopo leads?

Best practices to convert more Ylopo leads include:

  • Calling leads ASAP - within 5 minutes for hot leads is ideal. Ylopo notifies you of the hottest leads first.
  • Personalized follow-up - leveraging lead data to show you listened and did research.
  • Consistent nurturing - following up 3-12X over a 60-90 window.
  • Prompt responses - don't just pitch listings; get them face-to-face.
  • Scheduling appointments - don't just pitch listings; get them face-to-face.
  • CRM adoption - tracking every interaction in the CRM is crucial for follow-up.
  • Offering value- providing useful info and free resources whenever possible.
  • Remarketing- keeping your brand and listings in front of old leads is key.

How much do Ylopo's lead generation services cost?

Ylopo offers tailored packages to fit your services, features, and ad budget needs, ranging from $600-$1200 monthly with no long-term contracts. Key cost factors include:

  • Ad Budget - Higher spends ($1000-$5000/month) boost lead volume.
  • Database Size - Remarketing yields high ROI; spend about $100 per 1,000 leads.
  • Service Level - Choose between entry-level or premium with concierge service.
  • Team Add-Ons - Extra fees for Ylopo AI, onboarding, and custom website work.
  • Markets - Costs vary by location; pricing is customized during onboarding.

Ylopo excels at maximizing ROI on your ad spend for exceptional value.

I don't have a big budget for paid leads. Can Ylopo still work for me?

Ylopo's lead generation system caters to real estate agents of all budgets.

Start with an IDX-driven website and Ylopo AI for around $600 a month, effectively remarketing to your current database.

Investing just $1,000 monthly in Facebook ads can yield 40-60 high-quality leads.

Convert just 2-3 transactions from these exclusive leads, and you could earn $6,000-$10,000 in commissions.

While organic strategies are valuable, paid leads ensure scalable and consistent growth.

We're here to help you find budget-friendly options that allow room for expansion as your business thrives.

With Ylopo's system, effective lead generation is within reach for every agent and team.

What happens if I stop using Ylopo for lead generation?

Canceling Ylopo? No problem.

You keep all your leads, website, ad accounts, and assets.

We ensure you have everything for a smooth transition off our platform.

The only thing you'll miss is our exclusive software and support.

With proper notice, it's an effortless process.

How does Ylopo stack up against portal leads for real estate agents?

Here's a quick comparison of how Ylopo leads outshine traditional real estate portal leads:

  • Cost: Ylopo leads are budget-friendly, typically costing $20-50 compared to the hefty $200-300+ for portal leads.
  • Quality: With tools like Direct Connect, Ylopo ensures high-intent, verified leads. Portal leads come unverified and less reliable.
  • Customization: Tailored campaigns target specific demographics and price points with Ylopo. Portal leads remain generic.
  • Control: Agents fully own their Ylopo campaigns and data. Portals may restrict lead access or demand commission splits.
  • Branding: Leads funnel directly to an agent's website with Ylopo, enhancing personal branding. Portals capture under their brand.
  • Support: Enjoy full-service management and optimization from Ylopo versus self-service portals.
  • Integration: Seamlessly syncs with your CRM; no manual importing needed unlike portals.
  • Volume: For the same spend, expect 2-3X more leads from Ylopo than portals can deliver.

In essence, Ylopo offers superior quality, customization, transparency, branding potential, and support over portal leads—making it a well-rounded and affordable solution for most agents.

While portals boast large audiences and buyer intent signals, they fall short in delivering tailored value that drives success.

What are the main pros and cons of using Ylopo for lead generation?

Proven Pros:

  • Boost your lead volume while cutting costs.
  • Increase margins on every deal.
  • Expand a powerful database swiftly.
  • Industry-leading lead nurturing maximizes returns.
  • Fully managed multi-channel lead generation at your fingertips.
  • Custom branding and websites to capture leads seamlessly.
  • Supportive team with dedicated account reps by your side.
  • Flexible agreements and budget options tailored for you.
  • Transparent dashboard for complete clarity.

Potential Cons:

  • Premium service comes at a higher price point.
  • Requires an ad budget of $1000+/mo. to start
  • Dependence on Ylopo's team and technology can be felt.
  • Lead costs accumulate with high volumes.

What types of real estate agents and teams get the most value from Ylopo?

Ylopo excels for:

  • Full-time agents: More leads, more deals.
  • Teams: Seamless lead distribution.
  • Growing businesses: Scalable lead support.
  • Tech-savvy agents: Harness powerful automation.
  • Newer agents: Kickstart your pipeline effortlessly.
  • Luxury agents: Affordable high-end leads.
  • Active markets: Steady, quality inventory.

Top clients use Ylopo as their main lead source, boosting it with organic efforts.

Success hinges on diligent follow-up and a proactive mindset.

Benefit from extensive training and join a vibrant community of over 15,000 supportive agents ready to share insights and success stories.

What Our Clients are Saying

star1.png

Client Success Stories

How to Generate Leads For Your Real Estate Business in 2024

The truth is, a staggering 95% of home buyers now start their property search online. This fact highlights the huge potential that the internet holds for real estate lead generation. With the right strategies, you can effectively cast your net and reel in these online leads. The top three ways to generate these leads include:

Google

Through organic search results, pay-per-click (PPC) ads, Local Service Ads, Google Business Profile, and YouTube

Facebook

Through organic posts and paid ads

Traditional Real Estate Portals

Platforms like Zillow, Realtor.com, Trulia, and more

The leads with the greatest intent, that have the best chance of converting into deals within 90 days, typically come from platforms like Zillow and Google PPC, where users are actively searching for houses for sale right now.

When you're investing in online leads, it's crucial to have a robust system in place for nurturing these leads. The fact is, even the top real estate teams only convert around 5% of the leads they generate. Without a comprehensive follow-up strategy and the right technology, you risk leaving a significant amount of potential revenue on the table. In fact, without these, maintaining a positive ROI in the long run will be challenging.

In recent years, traditional portals have changed their pricing structure, claiming as much as 35% of the commissions earned. This shift can significantly impact your profit margins. Because of this, many leading real estate teams have started to invest heavily in more reasonably priced lead sources like Google PPC. This allows them to scale their businesses, build teams, and maintain high profit margins.

At Ylopo, we're leading the way by investing approximately $2,000,000 a month in lead generation for our 3,000+ clients. We allocate about 60% of this budget to Google PPC and 40% to Facebook.

We're here to help you expand your reach and convert more leads into successful deals. Book a demo today to learn more about our personalized lead generation services tailored specifically for real estate agents and teams.

 Features List

Mission Control

IDX Home Search

Branded Website

Lead Generation

Listing Rocket

Lead Nurture

CRM Integration

A.I Powered ISA (Ylopo AI)

Seller Experience

DYVA -Dynamic Video Ads

CRM Masterclass

Lead Conversion Masterclass