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Real Estate Lead Generation — Ylopo
Real Estate Lead Generation

More leads.
Better follow-up.
Proven results.

Ylopo powers high-producing real estate teams with a full suite of lead generation products — and the AI follow-up that actually converts them.

10%
lower CPL with PPC+
5
distinct lead channels
1%
top-team infrastructure, available to you
🎯
PPC Buy/Sell
High-intent Google search leads
Popular
🏠
PPC Seller
AVM-targeted homeowner leads
📱
Dynamic Social Ads
Facebook & Instagram lead generation
Lower CPL
LSA
Google's verified agent badge leads
Exclusive leads — never shared
No lead lock-in — your data, always
AI-powered nurture on every lead source
Dedicated onboarding support

Five ways to fill your pipeline

Every lead source has a different cost, intent level, and use case. Filter by what matters most to find your fit.

🎯
Most Popular
PPC Buy/Sell
Proven Google leads for buyers and sellers

High-intent Google search leads from buyers and sellers actively looking right now.

  • Buyers and sellers in one campaign
  • AI behavioral texting on every lead
  • Real-time lead routing to your CRM
  • Dedicated campaign management
Select Markets
PPC Seller
Target homeowners checking their home's value

Google campaigns targeting homeowners actively searching their home's estimated value — a high seller-intent signal.

  • AVM (home valuation) targeting
  • High seller intent
  • AI-driven nurture included
  • Select markets only — ask your rep
📱
Lower Cost
Dynamic Social Media Ads
Facebook & Instagram leads at a lower cost per lead

Ads that populate daily with your MLS listings on Facebook and Instagram. Typically one-third the cost of Google PPC.

  • Auto-populated with live MLS listings
  • Facebook & Instagram delivery
  • Lower average CPL than Google
  • Ideal for high-volume teams
Google Verified
LSA
Local Service Ads — Google's verified agent leads

A "Google Screened" badge at the top of search results. You pay per lead — not per click — and only for verified contacts.

  • Top-of-search placement with verification badge
  • Pay per lead, not per click
  • Google vets lead quality on their end
  • Strong trust signal for consumers

Compare all lead sources

Every product is different. Here's how they stack up on the factors that matter most to growing teams.

Feature PPC+ PPC Buy/Sell PPC Seller Social Ads LSA
Lead channel Google Search Google Search Facebook / Instagram Google Search
Buyer leads
Seller leads
Live call transfers
Call center vetting Via Google
AI Voice included Add-on Add-on Add-on Add-on
Relative cost per lead Mid Mid–High Lowest (~1/3 PPC) Pay per lead
Lead intent level High High Medium High
Availability All markets Select markets All markets All markets
Best for Teams scaling Google leads Listing-focused agents High-volume, budget-conscious Reputation-driven agents
⚡ Introducing PPC+

Not a tweak. A step-change in how demand is captured.

We analyzed 1,000+ teams to find what the top 1% all have in common. It's the same infrastructure, every time. PPC+ is that bundle — AI optimization, vetted live calls, and Voice AI, all working together.

🔍
Google Search
Buyer or seller searches, sees your ad
AI-Optimized Ad
Bidding + routing delivers lower CPL
PROSPECT CHOOSES THEIR PATH
📝 Form Fill
Goes into AI nurture — texting, email, drip
📞 Calls Directly
~7% of prospects. Call center vets & transfers
👤
You — Ready to Close
Both paths deliver validated, motivated prospects
01

Lower Cost Per Lead — Proven

AI bidding and routing reduces your average CPL by ~10% vs. standard PPC Buy/Sell. Same budget, more leads. Live performance data, not a projection.

02

Vetted Live Transfers — No Spam

Every ad shows a call-out number. Our call center filters spam and vendors before connecting the call to you — so every transfer is a real, motivated prospect.

03

AI Voice — Bundled In

Ylopo Voice is included and required. It handles inbound routing, outbound follow-up on form fills, and full database coverage — automatically.

Hear it from agents using Ylopo

Real teams. Real results. In their own words.

Which lead source is right for your team?

Answer one question and we'll point you to the best fit.

🚀

I want the best ROI and I'm already spending on Google

I have an active team and I'm ready to maximize every dollar with the latest tech.

🎯

I want high-intent Google leads and I'm just getting started

I'm new to Ylopo or scaling up and want a proven Google lead source without add-ons.

💰

I need the lowest cost per lead and highest volume

My team handles nurture well and I want to maximize lead flow at the best price.

🏠

I'm focused on getting listings — sellers are my priority

I want to target homeowners who are curious about their home's value.

I want Google's badge next to my name and pay per lead only

Trust signals matter to me. I want verified placement and to pay only for real contacts.

📊

I'm not sure — I want a mix or expert guidance

I'd rather talk to a Ylopo rep who can look at my market and recommend the right stack.

Frequently asked

What's the difference between PPC+ and regular PPC Buy/Sell?
PPC+ layers three things on top of standard PPC Buy/Sell: ~10% lower CPL via AI optimization, vetted live call transfers (our call center filters spam before connecting to you), and bundled Ylopo Voice. PPC Buy/Sell is still a strong standalone — PPC+ is the full stack.
Are my leads exclusive? Can other agents in my market get the same leads?
Yes — your leads are exclusive to you. Ylopo does not resell or share leads across agents in the same market. Every lead generated from your campaigns belongs only to you.
If I cancel, do I keep my leads and data?
Yes. Your leads are your data. If you ever decide to leave Ylopo, you take your leads with you. We don't hold data hostage — your contact list is yours from day one.
Why isn't PPC Seller available in all markets?
PPC Seller targets homeowners searching for home valuations. In some markets, that search volume is too low to run efficiently. Your Ylopo rep can check availability for your market during the demo.
What does "live transfer" mean in PPC+, and how does the vetting work?
When a prospect calls the number in a PPC+ ad, it routes to Ylopo's call center first. Our agents verify it's a real buyer or seller — no spam, no vendors — then connect the call to you live. About 7% of ad traffic converts this way, and they're your highest-motivation prospects.
How does Social Ads pricing compare to Google PPC?
Social Ads run at roughly one-third the CPL of Google PPC. The trade-off is intent — Google captures active searchers, social reaches people earlier in the journey. Most high-producing teams run both to balance cost and volume.
What is LSA and do I need to qualify for it?
LSA earns you a "Google Screened" badge at the top of search results. You pay per lead, not per click, and Google handles a level of quality filtering on their end. There's a background check and license verification process — Ylopo can help you through it.
Does spending more on ads get me more leads?
Generally yes, up to a market ceiling. More spend = more leads until you've captured most available traffic. Your Ylopo rep will look at your market, team size, and capacity to recommend a budget that actually makes sense — not over- or under-buying.

Ready to find the right lead source for your team?

Book a 30-minute demo. A Ylopo strategist will review your market, team size, and budget — and tell you exactly what makes sense.

30-minute call, no pressure
Exclusive leads, always
Custom pricing, not one-size-fits-all