Top-tier leads aren’t just a commodity in real estate—they’re the oxygen that keeps your business breathing.
Real Geeks, positions itself as a one-stop shop for generating and managing those leads, but here’s the thing: no platform is universally perfect.
Let’s dissect what’s under the hood, how much it’ll cost you, and where it might leave you wanting more.
Chapter 1: Real Geeks Lead Generation Services
Real Geeks bundles the essentials—websites, CRM, marketing tools—into a single ecosystem.
But here’s where it gets sticky: the difference between a “complete” platform and one that actually adapts to your workflow.
Features
To make things simple, here’s a quick Features Matrix:
| Feature | Ylopo | Real Geeks |
|---|---|---|
| Lead Generation | ||
| AI chatbots | ✓ | ✗ |
| IDX websites | ✓ | ✓ |
| Predictive lead scoring | ✓ | ✗ |
| 12-24mo nurture sequences | ✓ | ✗ |
| Property valuation tool | ✗ | ✓ |
| Advertising | ||
| Dynamic listing ads (real-time) | ✓ | ✗ |
| AI-optimized ad bids | ✓ | ✗ |
| Custom video ad creation | ✓ | ✗ |
| Cross-platform retargeting | ✓ | ✗ |
| Pre-built ad templates | ✗ | ✓ |
| CRM & Automation | ||
| Native CRM system | ✗ | ✓ |
| Mobile campaign editing | ✓ | ✗ |
| Behavioral trigger automation | ✓ | ✗ |
| Team commission tracking | ✓ | ✗ |
| Round-robin lead routing | ✗ | ✓ |
| Analytics | ||
| Competitor ad benchmarking | ✓ | ✗ |
| Revenue attribution modeling | ✓ | ✗ |
| MLS performance analytics | ✗ | ✓ |
| Technical | ||
| Full lead history exports | ✓ | ✗ |
| Mobile app sync delays | ✗ | ✓ |
| CSS website customization | ✗ | ✓ |
| Pricing | ||
| Performance-based scaling | ✓ | ✗ |
| Flat-rate ad management | ✗ | ✓ |
| Luxury market optimization | ✓ | ✗ |
Our Take
Their IDX websites are functional, MLS-integrated, and customizable enough for most agents.
You’ll get the standard lead capture forms, but the real magic happens when you layer in their CRM.
It’s not just about storing contact details; the lead scoring system prioritizes hot prospects automatically (though some users argue it’s overly optimistic).
Then there’s the Property Valuation tool. You’ve seen these before—homeowners enter their address, get a Zestimate-style report, and you collect their info. It works, but let’s not pretend it’s groundbreaking.
Where Real Geeks pulls ahead is the integration: valuations feed directly into the CRM, triggering follow-up sequences without manual input.Paid ads via Real Leads and Facebook Marketing are where opinions split. The campaigns are turnkey, which is great if you’re allergic to Meta Ads Manager, but rigid if you’re used to A/B testing every pixel.
Chapter 2: Pricing
Now, pricing.
Real Geeks isn’t the cheapest, but it’s not the priciest either.
The base website + CRM at $199/month is competitive, though the à la carte add-ons pile up fast:
| Service | Price |
|---|---|
| IDX-enabled Website | $199/month |
| CRM | Included with website |
| Property Valuation Lead Magnet | $50/month |
| Real Leads (Google + Bing) | Starting at $300/month |
| Facebook Marketing | Starting at $150/month |
| Email Automation | Included with website |
You’ll need at least the Property Valuation tool to stay competitive.
That pushes the effective starting cost to ~$250/month before ad spend. Compare that to building your own stack with Zapier automations and a lighter CRM, and the math gets interesting.
Chapter 3: Insights from Across the Web
Real Geeks’ MLS integration and CRM automation draw consistent acclaim for their technical execution, but user experiences reveal a platform that inspires either loyalty or frustration—often with equal intensity.
The system’s beating heart earns surprising allies.
"Overall, the CRM tool beats out Moxi by a landslide and the added features won't have you falling into a rabbit hole like kvCore. Also, the learning curve took me about 30 minutes to adjust to the new platform." - Kody H.
Yet this efficiency comes at a cost for others. Long-term users like iseemountains lament a "dated UI" and recurring technical gremlins:
"tl dr: 2 years with Real Geeks. Issues literally starting from day 1 sales and onboarding, to their (arguably) dated UI, to ongoing IDX synchronization, mapping and indexing issues, on top of unpredictable support. Sometimes a ticket is promptly handled within a day or two, and sometimes I've had tickets unaddressed for 10+ days. Luck of the draw!" - iseemountains
Chapter 4: Data Analytics
Real Geeks’ analytics suite provides agents with comprehensive tools to manage leads, convert prospects, and close deals more effectively.
The software’s robust dashboard offers high-quality insights through advanced metrics designed for real estate professionals.
Traffic and Customer Behavior Tracking
The platform includes built-in functionality to review lead sources, including organic search, paid advertising, and social presence.
Agents can track how prospects interact with their website and listings, using predictive scoring to prioritize hot leads.
Engagement metrics reveal which leads read property details repeatedly—a key signal to start personalized follow-ups.
Revenue Optimization Tools
Real Geeks allows users to analyze campaign ROI over a year or last month, helping agents adjust ad spend dynamically.
I know agents who grew revenue by as much as 37% using automated drip campaigns to nurture leads while focusing on closing immediate opportunities.
Affordable Setup with Dedicated Features
Despite its accessible pricing, the platform lacks some advanced features found in industry leaders like Ylopo. However, its easy-to-use interface provides solutions for:
SEO optimization to grow organic traffic.
Mobile-friendly access for managing client relationships on the go.
Built-in tools for tracking lead conversion rates and campaign performance.
Mixed user feedback notes unpredictable support responsiveness, highlighting a reliance on self-service troubleshooting in some cases.
While Real Geeks’ analytics may not offer the full power of premium platforms, its affordable setup and targeted functionality make it a viable solution for agents looking to leverage data without paying premium costs.Chapter 5: Operational Risks
Real Geeks presents several operational challenges that agents must weigh against its conveniences.
Below are some analyses based on aggregated feedback from real users who have direct experience with the platform.
Support Structure
Foremost is the platform’s inconsistent support structure, which users liken to a “DMV roulette.”
While some tickets receive same-day resolutions, critical issues—such as IDX synchronization failures—can languish for 10+ days without help.
This unpredictability forces agents to maintain contingency plans, including manual spreadsheets for listing data during outages.
Mobile Experience
The mobile experience compounds these risks.
Though the platform offers a mobile app, its functionality lags significantly behind the desktop version.
Users report persistent sync delays and clunky navigation when managing leads on-the-go, effectively tethering agents to workstations for campaign adjustments or detailed reporting. Compounding this limitation are data portability concerns: while basic contact information can be exported, customized fields and historical interaction logs may vanish during platform transitions, necessitating proactive backups.
Marketing Flexibility
Marketing flexibility is another friction point.
The turnkey Facebook and Google campaigns, though time-saving, lack granular controls for A/B testing or custom audience segmentation.
Agents accustomed to precision targeting through platforms like Meta Ads Manager often find Real Geeks’ rigid templates result in higher cost-per-lead figures.
This trade-off between convenience and control extends to lead scoring, where the system prioritizes superficial engagement metrics—such as a user viewing 10 listings hourly—over substantive buying signals.A lead repeatedly browsing a single property’s details might be scored lower than a casual browser, potentially misdirecting follow-up efforts.
MLS Integration
Technical dependencies introduce further vulnerabilities.
The platform’s MLS integration, while generally stable, has occasional synchronization failures that temporarily remove listings or display outdated pricing.
Agents operating in markets with less reliable MLS APIs face heightened exposure here.
Similarly, website customization is constrained by template rigidity; altering layouts or advanced design elements requires CSS expertise, leaving non-technical users with cookie-cutter sites that struggle to differentiate in competitive markets.
These operational risks coalesce into a platform best suited for agents who prioritize simplicity over adaptability—a tool that functions adequately until niche demands or technical hiccups necessitate workarounds.
Chapter 6: Real Geeks vs. Ylopo: Which One Bends the Curve?
In brief: Real Geeks is the reliable Honda Accord: gets you where you need to go. Ylopo? More like a Tesla—sleeker AI, dynamic remarketing that adjusts bids in real-time, and social campaigns that don't feel like an afterthought.
Our pricing flexes with your budget, too. You want hyper-targeted leads via AI? Ylopo's algorithms dissect behavior patterns (think "visited luxury listings twice + searched school districts" = ready to buy in 3-6 months).
Making Your Pick
While Real Geeks offers a solid CRM foundation, Ylopo focuses on conversion velocity through specialized technology.
The difference becomes clear in the results: agents using Ylopo's AI-driven approach report shortened sales cycles (30-45 days on average) compared to the typical 6+ month nurturing period with traditional systems.
The platforms diverge significantly in their advertising capabilities.
Real Geeks provides functional, template-based campaigns that work best for agents who prefer simplicity.
Ylopo, meanwhile, leverages dynamic creative optimization that automatically adjusts to market conditions and listing changes—essential for high-competition markets where timing matters.
Integration philosophy also separates these platforms.
Real Geeks built an all-in-one ecosystem with everything under one roof.
Ylopo took the opposite approach, focusing exclusively on lead generation while integrating with best-in-class CRMs like Follow Up Boss, allowing agents to maintain their preferred workflow while upgrading their lead generation capabilities.Why Champions Choose Smarter Tools
Real Geeks works… until it doesn’t. For every agent who loves its simplicity, there’s another hacking together workarounds. Ylopo’s edge isn’t just in AI—it’s in bridging the gap between lead generation and predictable conversions. Curious how? Let’s show you the numbers behind the magic.
Aaron Franklin
Head of Growth
Aaron "Kiwi" Franklin is the Head of Growth at Ylopo and an innovative technologist and serial entrepreneur who has over 25 years of experience creating digital solutions for major brands and pioneering companies at the intersection of technology and real estate. His depth of expertise stems from leading development of the first website for Apple to founding a global community of over 1,000 elite athletes.