Most agents start seeing qualified leads within 24-48 hours of campaign launch. The consistent 20-25% seller rate typically develops over the first 2-3 weeks as the campaigns optimize. You can expect your first serious buyer or seller conversations within the first week, with deal flow becoming more predictable after 30 days of consistent campaign performance.

The qualification process filters out casual browsers and identifies serious buyers and sellers by asking about timeline, price range, pre-approval status, and specific property needs. This multi-step qualification ensures you're only speaking with prospects who are genuinely ready to move forward, which is why PPC Buy/Sell maintains such a strong seller rate compared to other lead sources.

National targeting expands your reach beyond local searches to capture people relocating to your area or looking for vacation/investment properties. The system identifies search patterns and behaviors that indicate someone is considering a move to your market, then serves them targeted ads about your local expertise and available properties, opening up revenue streams beyond your immediate geographic area.

Live transfer leads typically cost more per lead than other strategies (usually $150-400 per transfer depending on market), but the ROI is faster because you're connecting with people actively searching for a realtor. Since many deals close within 30-90 days, the higher upfront cost is often recouped quickly through faster transactions and higher conversion rates.

Transfer volume depends on your market size and budget, but most agents receive 3-8 quality transfers per week in mid-size markets, with larger markets generating 10-20+ transfers weekly. Ylopo manages call timing based on your availability, and you can adjust volume up or down based on your capacity to handle immediate phone conversations with prospects.

If you miss a live transfer, Ylopo attempts to reconnect the lead with you within 5-10 minutes. If still unavailable, the lead receives a text message with your contact information and a callback request form. You'll also receive detailed lead information immediately so you can follow up within minutes, maintaining the high-intent nature of the connection.

These leads close in 30-90 days because they're actively searching "realtor near me" when they call, indicating immediate need. Unlike nurtured leads who might be in early research phases, live transfer prospects have already decided they need professional help and are ready to start the buying or selling process immediately.

Live transfer calls typically last 10-15 minutes and start with the prospect asking about your services since they were searching for a realtor. You'll discuss their timeline, needs, and next steps. Most successful agents schedule an in-person meeting or listing appointment directly from the first call, capitalizing on the prospect's immediate intent to work with an agent.

Social Buy/Sell leads typically cost 30-50% less than PPC leads, often ranging from $15-40 per lead vs $30-80 for PPC, depending on your market. This lower cost comes from Facebook and Instagram's targeting capabilities and engaging visual ad formats that generate higher engagement rates at lower cost-per-click than search-based advertising.

Social media users are often in earlier research phases and may be browsing properties out of curiosity rather than immediate need. However, the significantly lower cost per lead means you can generate 2-3x more leads for the same budget, often resulting in more total seller opportunities despite the lower percentage conversion rate.

When homeowners search for their home's value and click your ad, they land on a page where they enter their address to get an instant property valuation. This immediate value estimate captures their attention while requiring them to provide contact information to see the full report, creating a natural lead capture moment when seller intent is highest.

The campaign targets searches like "what's my home worth," "home value calculator," "how much is my house worth," and similar value-seeking queries. These search terms indicate homeowners are in the early stages of considering a sale, making them perfect prospects for listing conversations and market analysis appointments.

AI² combines automated text messaging and voice calls to re-engage dormant leads from your database. The AI identifies leads showing renewed interest signals, then initiates personalized contact sequences. When the AI detects high intent through conversation responses or engagement patterns, it triggers a live transfer to connect the hot lead directly to you for immediate follow-up.

Most agents see 15-30% of their dormant database become active again within 60-90 days of implementing the nurturing system. Typically, 3-8% of re-engaged leads convert to transactions within 6 months. The exact results depend on database size, lead age, and how well the leads were initially qualified when first captured.