See how Mike uses a Market Watch program to privatize his client's search and get them on his listings and search site so they never end up on google or any of the portals.
Speaker/s:
Mike Bjorkman
Moderator/s:
Howard Tager
[00:18] The Market Watch Program
Clients are reaching out and asking what’s gonna happen with the real estate market. Real estate agents just don’t know, but they do have the technology to keep you informed. So until this ends, if you want to watch the houses go up and down, we have a free Market Watch program that’s going to help you.
[01:05] Save Time and Money with Zoom
Listing properties with Zoom
I was talking to people all over the world so I figured out how to give listing presentations with people over video, and when Zoom came out it was so much easier.
It’s very time-sensitive. Time is something we don’t get back.
The Tech Part
You need to make Zoom your own world. You have to have the webinar version, not just the meeting version, as it has a lot of bonuses involved. Make the meeting ID your cellphone number and personal to you. That way, if people can’t quite figure it out what’s the meeting ID, they remember it’s your cellphone. You can have a custom URL. The Chrome extension is really important so you can just launch real quick at any time. Every single person on the team should have a Zoom account, especially now.
Learn to go live. I communicate with all my coaching clients; communicate with my clients, with community groups.
The Reason We Do This
We’re trying to save time doing this.
We wanna see if our clients are serious.
We want to ask them if they’re shopping other agents.
We want to see if they’re nice people, because if they’re dingdongs we don’t wanna work with them.
We wanna get the intel on all their concerns, so if you do have a face-to-face meeting you’re ready to go to battle.
Show off how awesome you are.
Do things that other agents can’t or won’t.
The Scripts
3 things you need to worry about when you list your home: price, agent and which firm, and marketing.
Let’s see if we are a good fit.
Let me go through my marketing.
I would love to come by… I just want to get a little bit information so I can be properly prepared when I get there.
If it looks good, can we move forward?
What To Go Over
Ask them their situation - Why are they moving, etc.
Go over your team
Go over your theme
Go over the high points of your marketing presentation.
Go over the 21 questions to ask an agent you’re interviewing.
Ask for the commitment.
[05:22] Marketing using the Ylopo Website
When you click on “Sell” on my Ylopo website, just go down the Marketing Strategy. There you can load the listing presentation, which is courtesy of James Wong from Maxa.
You can go through the 21-Point Checklist (Questions) with them and explain to them how I’m the right agent for them.
Most of the time, people are really excited. They can’t believe the technology, they can’t believe the caring, the bonding…