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Mid-Summer Releases: AI-Driven Buyer and Seller Tools

In this big State Of The Union webinar, we shared many exciting updates and released some innovative new products to the Ylopo Community including:

  • Customized Buyer Presentation: Demonstrate your value and secure buyer agreements with a customizable tool curated by Barry & Gabe, coming soon to your Ylopo Branded Site Tool Kit.

  • AI Custom Virtual Tours: Market your listings using advanced AI that reviews and assesses properties to create stunning, custom tours complete with professional voice overs.

  • Maverick Daily Digest: Never miss another opportunity to connect and convert leads with a daily report providing insights to keep your team sharp and your lead flow strong.

  • Zoodealio Access: A $500/month value, absolutely free for Ylopo clients!

  • Upcoming Seller Suite Enhancements: Boost in seller leads to 40%, new nationwide property value and title data integration, ability to find seller addresses from buyer leads, targeted digital ads for specific neighborhoods, personalized virtual assistants for buyers, new customized listing presentations, and more!

Here are a few key impacts the upcoming enhancements will have:

  • More Seller Opportunities: Our team has been able to INCREASE the number of buyers who are identified homeowners to 42% of all buyer PPC leads.

  • Increased Engagement: Your number of priority alerts and overall engagement will increase by 30% or more once seller email alert enhancements are fully implemented.

  • Win More Buyer Appointments: We've been hard at work creating an amazing, customizable buyer presentation in our toolkit that will provide a detailed report to help you win more buyer clients.

Watch the replay above.

Webinar Highlights:

Tools for Post NAR Settlement World

  • Buyer Agent Commission Mastery Course: Learn more and get trained here.

  • Custom Home Presentation Tool: How to use and customize it.

  • Sign up for beta here.

Website Features

  • Feature Listings on Your Website: Including cooperation fee.

  • Centralized Listing Management: One place to put all your listings and show buyer incentives/commissions.

  • Optional feature: Add these details if you choose to, based on market differences.

Enhanced Property Tours

  • DyVA Property Tour Video: AI voice walkthroughs.

Seller Lead Generation

  • Optimized Buyer Leads: 42% of your home searcher leads are now homeowners, and 25% provide their home address.

Lead Data Enhancement

  • Enhanced Lead Data: Includes demographic data and likely to buy/sell score.

  • Automatic home address appending to your leads.

Cash Offers

  • Zoodealio Integration: Get cash offers here.

New Integration

  • Nationwide Homeowner Data: Best in industry.

  • Geo Farm Targeting: Down to a specific address using mobile phone tracking.

  • Target active buyers viewing similar listings.

AI Enhancements

  • Reduced AI Text Opt-Outs: From 12% down to 3.5%.

  • Ylopo AI Integration with FUB Inbox: Rolling out to everyone now.

  • AI Voice FUB Widget: Control all your AI voice conversations inside FUB.

  • 47% answer rate.

  • View AI call summaries directly inside FUB for all your leads.

  • AI Voice Monthly Digest: New monthly report with full transparency of all activity.

MaverickRE Features

  • Video Cloning: For role-playing and training/onboarding.

  • Free MaverickRE Daily Digest: Coming in the next couple of weeks.

  • [00:00.000 --> 00:02.720] So, you know, we committed every single quarter to give you guys an update on all the things we're releasing and all the things we're working on.

    [00:07.640 --> 00:11.360] You know, I think part of being a innovation forward company is that priorities change based on what works and doesn't work.

    [00:14.560 --> 00:17.480] And so we wanna do a better job of keeping you guys apprised of like all the things that we are seeing, you know, have success and traction and what we're building toward.

    [00:25.160 --> 00:28.560] A lot of exciting things that we are releasing on this webinar.

    [00:30.080 --> 00:32.320] So thank you for all joining here.

    [00:33.160 --> 00:35.960] And we're gonna show you kind of what you're gonna have access to as of today.

    [00:37.800 --> 00:40.840] And, you know, some of the things that we're releasing really in Q2 and going into Q3.

    [00:44.320 --> 00:49.040] So the, you know, first part of what we're gonna cover is really around all of the tooling we wanna provide you guys for the post NAR settlement world that is coming up, you know, couple of weeks here, right?

    [00:57.960 --> 00:59.640] And we've been hard at work thinking through how we can help our clients make adjustments to how they present themselves, how they market, their website, you know, what type of leads they're generating, et cetera, that we wanna share with you guys that we're rolling out, really have already rolled out for our clients.

    [01:15.000 --> 01:17.840] We wanna talk to you guys about some of the upgrades we've made to DyVA.

    [01:20.040 --> 01:22.360] A lot of you guys have already seen our virtual property tours.

    [01:22.360 --> 01:24.720] We're continuing to upgrade those as we speak.

    [01:25.600 --> 01:29.200] And we want to talk to you about a lot of enhancements we're making on the AI side, both on the YLOPO and Maverick universe.

    [01:33.280 --> 01:35.440] So first things first, you know, it's really important you guys nail having conversations about buyer agreements.

    [01:40.240 --> 01:43.080] I think that's the biggest pro coming out of the settlement, right, that everyone needs to have buyer agreements.

    [01:45.680 --> 01:48.000] And Barry and Gabe built out a whole buyer agent commission course, you know, for all of you guys to take, for all of your agents to take, enrollment rate, you know, link is right here.

    [01:56.760 --> 02:00.040] If you ever lose this, just email CS.

    [02:00.040 --> 02:05.040] I think it is on our website signup area as well, webinar reception, right?

    [02:06.520 --> 02:08.760] So a lot of different ways to access this.

    [02:09.640 --> 02:11.120] Yeah, and I was just gonna say like, you know, the spirit of this course is really about your mindset.

    [02:17.200 --> 02:22.200] It is our belief that agents that know their worth and are able to clearly articulate their value to a buyer are going to be busier than ever and as prosperous as ever.

    [02:32.040 --> 02:34.600] The agents that don't know how to articulate their worth and don't know their worth will do the opposite.

    [02:37.040 --> 02:39.240] This course is gonna teach you exactly how to do that.

    [02:39.240 --> 02:40.640] What this course is not designed to do is be an exhaustive dissertation of the legal implications of the department of justice decision.

    [02:44.760 --> 02:47.080] Like it's just not, we're not even going there, right?

    [02:47.080 --> 02:49.200] This is about you knowing your worth, articulating your worth.

    [02:50.320 --> 02:51.920] All of your agents should be taking this.

    [02:51.920 --> 02:54.240] And it really represents over the next couple of slides, you guys are gonna see once again, YLOPO is listening to their users, paying attention to the market.

    [02:58.760 --> 03:00.480] And you know, it's just like, you know, there's been three or four other times we've done things like this.

    [03:04.960 --> 03:06.680] Just like when Raya was offering, or YLOPO AI text was offering during COVID, virtual tours instead of in-person tours.

    [03:13.400 --> 03:14.960] You know, these pivots that we make to accommodate what's going on in the market, we're doing it again.

    [03:17.960 --> 03:21.680] And so really excited about this and the next few items.

    [03:22.680 --> 03:24.280] And on that, really, and I just threw the link in, somebody asked, they couldn't get the QR code.

    [03:26.920 --> 03:28.120] So I wasn't sure if that was a webinar link.

    [03:28.120 --> 03:29.920] So I threw it in there if you're trying to share that out.

    [03:29.920 --> 03:31.080] But, and also think about this, whether you're an agent on a team listening to this, or you're a team lead, do you wanna be practicing this on the leads that you're actually starting having conversations and converting or with the computer, with AI, right?

    [03:41.920 --> 03:43.920] Just really embrace getting this.

    [03:43.920 --> 03:46.680] As an industry, it's been really easy for us, we go on a listening appointment to talk about how much we charge for our services, right?

    [03:50.440 --> 03:51.960] And there's been a bit of a shift in just on the buy side.

    [03:52.880 --> 03:56.680] So use this to practice in a computer with AI, not on your real people.

    [03:59.200 --> 04:01.040] 100%.

    [04:01.040 --> 04:04.520] So one of the things we've been working on extremely hard is our, a brand new buyer presentation that we built out in the tool section of your Ylopo tools.

    [04:14.480 --> 04:17.680] Really work of love for Baring Gabe and our branded sites team.

    [04:19.520 --> 04:23.440] So kudos to all of you guys for the hard work.

    [04:23.440 --> 04:27.160] And this is something that we're gonna release to you guys right after this call.

    [04:28.040 --> 04:30.840] So, you know, obviously there are signup link, it's a beta, we're going to freeze it as is for 30 days so you guys can beat it up and try it out.

    [04:38.000 --> 04:41.200] And from there we'll incrementally make improvements based on your feedback.

    [04:42.600 --> 04:46.280] But Barry, can you show live how this is gonna work?

    [04:47.120 --> 04:48.480] Yeah, yeah.

    [04:48.960 --> 04:53.960] The philosophy behind it.

    [04:55.080 --> 04:56.320] Like minesbuyingba.com.

    [04:56.320 --> 04:58.240] Barry, maybe we, let's start off with a quick, it's obvious, but the quick why.

    [05:00.360 --> 05:03.040] Why did we obsess about this?

    [05:03.040 --> 05:06.080] Why is this going to be important?

    [05:06.080 --> 05:08.800] I mean, you made a big statement to me earlier today saying that this is gonna be as big as the open house registration tool.

    [05:11.360 --> 05:14.360] So, and if you're not using that tool, shame on you, but can you explain the why here?

    [05:16.320 --> 05:19.400] Yeah, in light of what we just talked about with the course, it is our opinion that agents that know their worth and are able to articulate their worth to their clients are going to thrive.

    [05:27.920 --> 05:30.880] We have created, in my opinion, the best branded site tool we've ever invented to help you do exactly that.

    [05:37.240 --> 05:42.240] And historically, the buyer presentation document is a PDF, maybe we bought a template on Canva, maybe we hired a graphics person, and it's a static document.

    [05:48.360 --> 05:52.040] One that says, over the last two years, I've done this.

    [05:52.040 --> 05:53.240] This is why I'm relevant.

    [05:53.240 --> 05:55.640] Here's my value proposition, my mission statement, and here's the closing process, right?

    [05:57.560 --> 05:58.880] Very general.

    [05:58.880 --> 06:00.760] What we've been able to do is take your desire to do exactly what you've been doing, but merge it with data that creates a very custom document to where it looks like as you sit down and say, I'm valuable, you now look like you spent six hours compiling market data, market research, already doing a home search for them, and we'll get into it.

    [06:21.080 --> 06:26.040] So we are actively giving you the tool to show your value, and it's a roadmap for your buyer presentation appointment.

    [06:30.040 --> 06:33.680] And so I feel very strongly that agents that use this as a part of their buyer presentation process, you're going to increase the number of people that see your buyer agreement, where you say, this is what my respective rate of pay is.

    [06:44.640 --> 06:47.400] If you want me to help you, this is what I'm worth.

    [06:47.400 --> 06:50.920] This is a document that instantly adds credence to that argument that you are worth every penny.

    [06:53.960 --> 06:56.000] So I could not be more excited about this tool, to be honest with you.

    [06:56.840 --> 06:57.680] Gabe, you agree?

    [06:57.680 --> 06:59.080] Yeah, and Barry's gonna go through and actually show you guys how to create one.

    [07:00.640 --> 07:03.200] Just look at this through the lens as well.

    [07:03.200 --> 07:05.400] This is not replacing your BBA, that we know that that varies by state and all this.

    [07:08.280 --> 07:10.220] This is something to either text out, email out, or add to what you already have, or if you have nothing, give you a presentation that has all these tools to tee up the conversation to get that BBA signed, the buyer broker agreement.

    [07:20.720 --> 07:23.360] So just look at it through that lens, as Barry's going through this and showing you how easy these are to create and how customized these are as well.

    [07:28.440 --> 07:31.080] So we also listened to you with some of the other tools that they weren't terribly easy to customize to match your market and your brand.

    [07:35.040 --> 07:37.120] You're gonna see how easy this is.

    [07:37.120 --> 07:38.520] So first, when you go to that link that I just shared with you guys, buyer presentation, you're gonna get a stars login.

    [07:43.880 --> 07:46.200] You gotta log in with your stars ID, okay?

    [07:46.200 --> 07:47.360] So it's behind a password, but whatever your stars ID is, you log in.

    [07:49.560 --> 07:52.080] You can duplicate ones you've already created and that'll become significant when you see what I'm about to do.

    [07:54.440 --> 07:56.720] So I click this buyer presentation, I'm gonna name the client John Williams.

    [07:59.200 --> 08:00.400] It creates a URL.

    [08:00.400 --> 08:05.400] If I wanna share this document via an email, I can do that.

    [08:05.840 --> 08:07.000] It's been designed to be printed.

    [08:07.000 --> 08:09.520] Now I know from their search data or just a casual conversation.

    [08:10.360 --> 08:12.280] Hey Barry, I'm gonna probably jump in.

    [08:12.280 --> 08:13.840] Sorry, I wanna point out a couple of things.

    [08:13.840 --> 08:16.760] So it's automatically creating a URL for you guys to share, but there's also a blue check mark there that's auto creating that URL.

    [08:19.240 --> 08:21.160] If you want specific URLs based on what your conversation is, you can also customize URL.

    [08:25.600 --> 08:27.040] A lot of these sections, we're gonna make it very easy for you to just turn it on and make it part of your presentation.

    [08:31.400 --> 08:34.720] But a lot of these sections, you're also able to customize.

    [08:34.720 --> 08:36.080] And the reason you're gonna wanna do that, like Barry said, is you're gonna be able to use the perfect one that you create to start as your template going forward.

    [08:41.880 --> 08:42.840] So you don't have to go through a lot of these steps every time.

    [08:44.980 --> 08:45.980] To create one-

    [08:45.980 --> 08:48.420] Exactly. Once you edit it, you just click duplicate and it uses all of the same.

    [08:51.540 --> 08:53.020] Apparently I use the name John Williams.

    [08:53.020 --> 08:53.860] Oh, okay.

    [08:55.580 --> 08:58.820] And basically it saves everything that you did and you can edit it.

    [08:59.920 --> 09:02.300] So, oh, this guy's actually not in, he's not in Virginia Beach 23452.

    [09:07.900 --> 09:12.900] He's in 23462 and he's looking for $600,000 property.

    [09:13.840 --> 09:16.180] But it saves all the settings that you had before.

    [09:18.120 --> 09:21.240] You can pull in your Google reviews or your Zillow reviews.

    [09:21.240 --> 09:22.480] And when you type in your name, the system finds your profiles.

    [09:24.160 --> 09:28.040] So I prefer to use Google, it's found my Google profile.

    [09:28.040 --> 09:29.720] I click this link.

    [09:29.720 --> 09:32.760] I get to choose which listings I want or which reviews I wanna include in this.

    [09:35.640 --> 09:37.280] Because if you've got one you don't wanna include, you just remove it.

    [09:39.080 --> 09:40.360] Then-

    [09:40.360 --> 09:42.800] So basically, you just chose Zillow or Google and it pulled it in for you.

    [09:42.800 --> 09:43.680] You're just telling it.

    [09:43.680 --> 09:44.720] That's exactly right.

    [09:44.720 --> 09:45.560] You're telling it.

    [09:46.380 --> 09:47.460] You could click Zillow here if you want.

    [09:47.460 --> 09:49.560] And you can enter your Zillow screen ID if you want.

    [09:49.560 --> 09:51.880] Or you could do Zillow reviews, right?

    [09:51.880 --> 09:52.800] And you pick that, you decide what you want to include in that section.

    [09:56.200 --> 09:58.920] So I'm gonna ask if they can pull in both.

    [09:58.920 --> 10:00.480] You guys should watch the chats, by the way.

    [10:00.480 --> 10:01.320] There's a lot of questions.

    [10:01.320 --> 10:02.140] Yeah, I'm watching that.

    [10:02.300 --> 10:03.340] I've got a great question here.

    [10:03.340 --> 10:05.480] What if an agent uses the company?

    [10:05.480 --> 10:07.180] If you notice, here's what I really wanna make sure you guys are seeing.

    [10:08.020 --> 10:09.260] So let's say you're using the company.

    [10:09.260 --> 10:10.620] Scroll on down for me, Barry.

    [10:10.620 --> 10:11.580] And let's say it pulls in and it says a different name on here, like Barry.

    [10:13.540 --> 10:16.580] And you could just put our company as amongst the most.

    [10:16.580 --> 10:19.220] Like you can edit each of these fields, right?

    [10:19.220 --> 10:20.620] So you can edit some of these.

    [10:20.620 --> 10:21.860] So if you're a newer agent, maybe you don't have the reviews yet and you wanna leverage that power of we versus I, change this, right?

    [10:27.180 --> 10:28.020] You're part of the team.

    [10:28.020 --> 10:29.060] That's where you start really leveraging that power of the team.

    [10:29.060 --> 10:30.020] So we wanted to make sure you could customize every one of these sections to make sure that it was compliant.

    [10:34.940 --> 10:37.020] You see where I'm changing the name from Barry to game on all these, right?

    [10:40.460 --> 10:42.300] And so this is-

    [10:42.300 --> 10:44.580] Is there a question if you could pull in both?

    [10:45.740 --> 10:48.080] So no, you can do one or the other, but you know, and that's just the way that works.

    [10:52.700 --> 10:53.540] You can pull in one or the other.

    [10:53.540 --> 10:54.900] Look guys, we're gonna have a lot of feature requests here, right?

    [10:56.660 --> 10:59.140] Beat it up, let us know what you want changed.

    [10:59.140 --> 11:01.260] This is first draft, okay?

    [11:02.580 --> 11:03.420] And then this is an article-

    [11:03.420 --> 11:07.060] You want both the chicken parm and the ziti?

    [11:07.060 --> 11:07.980] We're gonna get it for you.

    [11:07.980 --> 11:09.900] We're gonna get it for you, that's right.

    [11:09.900 --> 11:12.180] And then you can edit the color and you can include an article that the National Association of Realtors came out with that has 105 ways buyer's agents are relevant.

    [11:17.040 --> 11:20.260] If you want that included, you can include it if you don't, don't.

    [11:20.260 --> 11:21.220] Then you just click create.

    [11:26.620 --> 11:27.580] And-

    [11:27.580 --> 11:28.580] That color thing Barry, I think we should tell them it's automatically pulling the color themes that you already have on your branded site for you.

    [11:34.900 --> 11:36.580] But if for some reason you wanted to go in and change that up for the color theme of the presentation, again, you're able to go in and do that, but it's going to pull your logo, your colors and all of that stuff that are already set up on your branded site.

    [11:46.820 --> 11:47.660] Absolutely.

    [11:47.660 --> 11:50.300] Now look, when they asked us to do this, I told Gabe and I both said, there is no way we can write a buyer presentation document that everyone in the country is going to agree to the copy.

    [11:56.220 --> 11:58.740] It's just impossible.

    [11:58.740 --> 12:00.100] If you want to do this right, everything has to be customizable.

    [12:05.080 --> 12:08.420] So literally, as you see, I'm highlighting your guide to, your information on, like you can change all of this, right?

    [12:13.540 --> 12:16.740] You can change every aspect of this document.

    [12:16.740 --> 12:19.340] You can also reorder the pages, right?

    [12:19.340 --> 12:24.080] If you want to, you can change the copy here.

    [12:24.080 --> 12:25.780] This is a cover letter.

    [12:25.780 --> 12:27.060] Dear John Williams, buying a home.

    [12:27.060 --> 12:30.100] So you can see they already start to feel like this is custom.

    [12:30.100 --> 12:32.360] That might not sound like a big deal to you, but when you're telling someone you're worth X amount of dollars, being able to show them that you've already been working hard for them, it puts you a step ahead.

    [12:41.100 --> 12:42.940] Yeah, guys, everything on here for the most part, sorry, I just hit in the questions, Mary.

    [12:44.580 --> 12:46.140] Almost everything is interchangeable.

    [12:46.140 --> 12:48.700] The photos, the main photo, the copy in there.

    [12:48.700 --> 12:51.400] All of a sudden you realize it's John and his wife, Susie.

    [12:51.400 --> 12:53.340] You can add Susie onto that.

    [12:53.340 --> 12:54.500] Every section, if you just click it, we formatted and locked it so that it still keeps the aesthetic and the formatting of the pages, but you're able to go in and change any of this.

    [12:59.440 --> 13:03.260] And again, the reason why that's so important is once you do this once, you get it how you like it.

    [13:04.700 --> 13:08.400] You will just duplicate it.

    [13:08.400 --> 13:11.140] This report and changing basically the person's name and what they're looking for.

    [13:12.660 --> 13:14.140] That's right.

    [13:14.140 --> 13:16.140] So from there, you remember I put in that we were looking in the city of Virginia Beach and the 23452 zip code.

    [13:19.240 --> 13:21.260] This pulls in Alto's market data for you to instantly show them you are pulling a report.

    [13:25.100 --> 13:27.500] I know you said you were interested in this area or the zip code.

    [13:27.500 --> 13:29.700] I've already started to compile some market data for you.

    [13:35.820 --> 13:37.920] Some information about the markets.

    [13:37.920 --> 13:39.900] The market action index indicates if it's a buyer's market or a seller's market.

    [13:41.860 --> 13:43.460] That's a great talking point for you.

    [13:43.460 --> 13:47.740] Again, this is about articulating about the market, right?

    [13:47.740 --> 13:49.220] Yeah, so that's a page that we've heard a lot when we were presenting like the heat map and stuff explaining it.

    [13:52.820 --> 13:54.940] Well, if you wanna change a text on that page, change it one time.

    [13:55.900 --> 13:58.540] And now it's exactly what you want it to be.

    [13:58.540 --> 13:59.500] Exactly.

    [13:59.500 --> 14:01.740] So yeah, if you might not like this information, you can change it and save it and keep duplicating it.

    [14:04.260 --> 14:06.220] So whatever changes you make to the first one, you can just keep that same change in perpetuity based off of just saving it.

    [14:12.860 --> 14:15.020] Then this is just your standard, right?

    [14:15.020 --> 14:17.580] This is your standard, this is the buying process.

    [14:17.580 --> 14:19.500] And you might, I'm not in an escrow state.

    [14:19.500 --> 14:21.980] So I would remove the word escrow here.

    [14:21.980 --> 14:25.420] You might not wanna include some of this in the process.

    [14:25.420 --> 14:28.740] You can remove that just by clicking the remove button.

    [14:28.740 --> 14:31.460] So this is a full PDF editor.

    [14:31.460 --> 14:34.420] So up until this point, this is really cool.

    [14:34.420 --> 14:36.660] You get a custom PDF editor, you get a custom report with your branded site, you've got some market data, and now you've got some boilerplate information on the market.

    [14:44.460 --> 14:49.000] This to me is just this in and of itself is valuable.

    [14:49.000 --> 14:52.240] What we do now is we take very specific aspects of the fact that you're working with Ylopo and we start to build value.

    [14:54.460 --> 14:56.440] Now we've titled this section, unique value.

    [14:56.440 --> 14:58.880] I provide my clients, again, you can change that, right?

    [15:01.800 --> 15:04.260] You just click it, you can change it.

    [15:04.260 --> 15:06.880] We do a search for them already.

    [15:06.880 --> 15:09.160] And the talking point is here, Mr. Smith, I know that I don't have all your details yet, but I went ahead and took the liberty of starting a search for you.

    [15:14.760 --> 15:16.800] Go ahead and scan this QR code on your phone.

    [15:16.800 --> 15:19.160] You're gonna see some homes that I found that are similar to what you expressed to me that you're looking for.

    [15:22.140 --> 15:24.840] Again, it just shows that you're thinking ahead and that you're planning ahead.

    [15:26.720 --> 15:28.240] And talk about another way to make this interactive with your potential buyers, right?

    [15:29.880 --> 15:31.000] Hey, you know, you have your phone on you, Ge, Howard, I just wanna go ahead and scan this.

    [15:32.840 --> 15:34.120] I wanna show you how great the web, like get them on there, right?

    [15:35.640 --> 15:37.160] Get them on there, have them scanning that.

    [15:37.160 --> 15:38.480] So now they're on your website.

    [15:38.480 --> 15:39.760] You've already started this process based on whatever notes or conversation you had.

    [15:42.240 --> 15:43.740] And now you can literally be an interactive part to have them scan this and get them on the site before you've even got to your asking for signatures yet.

    [15:49.640 --> 15:51.840] Because overwhelmingly every year, the National Association of Realtors polls buyers and says, what do you want more of?

    [15:55.700 --> 15:57.760] And always one of the top three is, I want more pictures of houses.

    [15:59.640 --> 16:03.040] So you're tapped into what the consumer really wants.

    [16:03.040 --> 16:04.600] They wanna look at houses.

    [16:04.600 --> 16:07.120] The fact that you've already done some work for them is again, building that value.

    [16:09.720 --> 16:13.960] So next, if you have vendors that you work with, right?

    [16:13.960 --> 16:15.920] If you've got lenders that you work with, you can add them, you can add new, right?

    [16:19.580 --> 16:23.400] If you have an electrician that you work with or a plumber that you work with and you wanna add their information, I personally would charge them for that to be on that list, but that's up to you.

    [16:31.040 --> 16:34.640] And so this is also 100% customizable that you have a dialed in network.

    [16:37.680 --> 16:39.440] Hopefully that clicks for everybody because I've chatted with a lot of teams like, ah, we just don't know if we can get a lender to help, pay for Ylopo or do this or do that.

    [16:44.880 --> 16:45.720] Yeah, they're on the leads, but here's another value added place that they're gonna be very relevant as we as teams get very consistent presenting a concise, consistent message of our value add to them.

    [16:56.640 --> 16:59.280] They're going to be in that right off the bat.

    [16:59.280 --> 17:00.120] Yeah, yeah.

    [17:01.580 --> 17:05.320] And then this takes the fact that you were looking in Virginia Beach 23452 and it visualizes the statement that we all make as agents to buyers.

    [17:11.500 --> 17:13.520] I'm very active in your market.

    [17:13.520 --> 17:14.960] I know the market really well that you're looking in and I'm gonna be able to help you find the home that you're looking for.

    [17:20.840 --> 17:23.520] In the same way that listing agents go to their sellers and say, I have a lot of buyers looking, right?

    [17:26.700 --> 17:29.080] We made the heat map that took your buyers and your database and put it on a map, right?

    [17:31.320 --> 17:32.900] To help you win listings.

    [17:32.900 --> 17:35.960] Well, now we're using the same visual concept to say, here's my and or my team's sales in the market that you were looking.

    [17:40.680 --> 17:43.120] And we take our data in the MLS and we display your sales in their market automatically on a map.

    [17:49.560 --> 17:53.500] So you get to say, look at what my organization has done in your area.

    [17:53.500 --> 17:54.340] Look at all the homes that I've sold.

    [17:54.340 --> 17:55.960] I'm going to help you find the home of your dreams.

    [17:55.960 --> 17:58.840] and I have the past performance to speak to it.

    [17:58.840 --> 18:01.840] I feel like this is a really big deal.

    [18:03.760 --> 18:06.680] You can also import sold addresses via this link.

    [18:06.680 --> 18:08.540] Again, this is customizable and you can paste the list of addresses and it will display those addresses on a map.

    [18:13.960 --> 18:16.200] We did this because some of you are in niche markets and it's not a zip code, it's not a city.

    [18:18.120 --> 18:20.040] And so you're going to want to show sales in a specific little spot.

    [18:21.920 --> 18:24.040] You'll be able to do that via this tool.

    [18:24.040 --> 18:25.400] Really big deal, don't you think, Gabe?

    [18:25.400 --> 18:26.800] Yeah, and Cole just asked that same question.

    [18:26.800 --> 18:28.920] Can it reflect, you know, roper sales or any of that?

    [18:28.920 --> 18:31.360] If you want to put specific sales on your team sales, again, helping our agents out on our team that maybe are new or just haven't been successful by giving them a tool to say that we, right?

    [18:37.640 --> 18:39.000] You can come in here, edit this, import existing sales, whatever you want.

    [18:41.600 --> 18:45.840] And we put that data, hard data on a map of how active you or your team is in the market that they're looking.

    [18:48.520 --> 18:49.560] And we merged it next to all of your reviews.

    [18:54.000 --> 18:56.080] So here's my past sales and here's my other clients that love me.

    [18:59.080 --> 19:04.080] Guys, this is a game changer for your buyer presentation.

    [19:05.440 --> 19:09.040] The most successful professionals I know articulate their value very clearly and concisely and they don't ask after, is that okay?

    [19:16.920 --> 19:21.240] They don't say, I'm X amount of dollars, is that okay?

    [19:21.240 --> 19:22.960] They say, I'm X amount of dollars and here's why I am worth it.

    [19:25.040 --> 19:28.280] And they go to work and they start sharing their value.

    [19:28.280 --> 19:30.520] My agents have perfected the art of the buyer presentation process as a key component to converting middle of funnel leads.

    [19:35.680 --> 19:37.440] We talk to a lead that says they're not ready and we say, I'm so glad you're not ready.

    [19:39.800 --> 19:41.840] Let's sit down and go over the process and we're gonna have this document to go through where we articulate our value.

    [19:47.960 --> 19:49.200] Yeah, and then I'm gonna add in there, there's a lot of questions about can we this, can we that?

    [19:51.040 --> 19:53.840] Like, Barry Ge mentioned, this is beta, right?

    [19:53.840 --> 19:56.040] We're gonna get to the sign up to start using this.

    [19:56.040 --> 19:59.120] We are in beta, we wanted to get it as close as we thought.

    [19:59.120 --> 20:00.640] We know you guys are gonna get hands on this and have even better ideas than what we did, suggestions.

    [20:03.920 --> 20:05.640] So we're gonna want that feedback.

    [20:05.640 --> 20:07.040] So as it sits today, it's not gonna be how it's gonna be in a few months, right?

    [20:09.280 --> 20:11.720] There's gonna be iterations of this and changes to it, but we wanna get it in your hand.

    [20:13.440 --> 20:14.280] Yeah.

    [20:14.280 --> 20:16.160] There's gonna be training for this as well and another beta feature that we have iterations of.

    [20:33.980 --> 20:36.380] So a lot of great feedback and suggestions coming in.

    [20:36.380 --> 20:37.140] There'll be different iterations and training on this as well as how this works and how to create it.

    [20:41.140 --> 20:42.420] Yeah.

    [20:42.420 --> 20:43.980] Awesome.

    [20:43.980 --> 20:48.020] So, you know, a lot of you probably have already seen this.

    [20:48.060 --> 20:52.780] We have released our DyVA virtual tour ads and we already see a ton of clients every single day creating these.

    [20:56.220 --> 20:57.060] So really exciting and getting a ton of feedback on how to improve this tool set.

    [21:01.340 --> 21:03.220] If you guys haven't tried this out in either Mission Control and your daily DyVA Digests, we are sending you easy short links to one click, create these videos.

    [21:10.700 --> 21:12.340] And they're just getting better every single week, right?

    [21:14.540 --> 21:15.820] Based on your guys' feedback.

    [21:15.860 --> 21:18.780] So here's an example of a DyVA property tour.

    [21:25.300 --> 21:27.100] Welcome to your dream home.

    [21:27.100 --> 21:29.380] This beautiful two story brick house is just waiting for you to make it your own.

    [21:32.620 --> 21:35.100] As we step inside, you'll notice how the charm of this property extends beyond its walls.

    [21:38.540 --> 21:41.060] The well maintained lawn and wooden deck are perfect for those sunny afternoons you've been dreaming about.

    [21:44.260 --> 21:48.380] Speaking of outdoor spaces, check out this fantastic backyard.

    [21:48.380 --> 21:51.400] Can you imagine yourself relaxing on this new deck, built just last year?

    [21:52.880 --> 21:55.140] It's the perfect spot for your morning coffee or evening barbecues.

    [21:57.200 --> 21:58.700] But wait, there's more.

    [21:58.700 --> 21:59.780] Look up at the roof.

    [21:59.780 --> 22:01.420] See those solar panels?

    [22:01.420 --> 22:02.860] They're not just for show.

    [22:02.860 --> 22:06.140] This home offers 150% solar production, which means you'll be saving a bundle on energy bills.

    [22:09.240 --> 22:11.820] How's that for eco-friendly living?

    [22:11.820 --> 22:13.060] Now let's step inside.

    [22:13.060 --> 22:14.000] Feel that?

    [22:14.000 --> 22:16.040] It's the warmth of home sweet home.

    [22:16.040 --> 22:18.400] These light-colored walls and hardwood floors give the space such an airy feel.

    [22:20.880 --> 22:24.560] So we're now reading much more into the description that you guys are writing and capturing the tone of how you write your descriptions, combining it with the photo so it matches the style of how you write your description pages and matches your tone.

    [22:35.480 --> 22:37.040] And a lot of micro-improvements you can see here actually picked out the wattage on the solar panels based on your description and the photo of the listing.

    [22:48.600 --> 22:50.360] Really, really impressive stuff.

    [22:50.360 --> 22:53.040] And what's great about the DyVA videos is once you run your DyVA videos going forward, at the top of your daily report, we are going to tell you, you have a DyVA seller report available for every DyVA you're running, right?

    [23:04.520 --> 23:07.720] This is a report that you can send to the seller as a hyperlink, a PDF, whatever you wanna do.

    [23:10.800 --> 23:13.680] And it will show them all your marketing stats that has been driven from this video as well as their property tour and supplementary data, right?

    [23:20.080 --> 23:22.440] And so once you run the DyVA, you have a very quick shortcut to our marketing report going forward every day.

    [23:27.420 --> 23:29.360] You're gonna get it at the top of your email.

    [23:29.360 --> 23:31.240] And then you're gonna be able to send to your seller and show them how impressive your marketing is.

    [23:33.080 --> 23:35.140] Well, and in case it wasn't clear, that video, the entire narration was based off of the photos and analyzing the way that you write previously.

    [23:42.540 --> 23:44.820] And that was all written by AI.

    [23:45.900 --> 23:48.200] And so just to really, I would, if it were me, I would feature that in my listing presentation.

    [23:50.080 --> 23:53.820] I'm gonna say, I'm gonna have a custom written narration of your property and I'm gonna run an ad and I'm gonna show you what an amazing marketer I am about a week later.

    [23:59.840 --> 24:01.960] I wouldn't send them a day later this report, send it a week later.

    [24:02.860 --> 24:04.100] We designed this report and we're actually looking at redesigning it, but we designed this report to keep you hired.

    [24:09.420 --> 24:10.900] If you look at the way the data is written and the way it's showing, and so it's a great way to go to your seller and say, look how awesome I am.

    [24:19.180 --> 24:23.340] Yeah, and in case I didn't emphasize it enough, all you're doing is you're clicking, putting an MLS number or clicking a link.

    [24:25.740 --> 24:28.180] We read the description that you wrote.

    [24:28.180 --> 24:30.720] We match our tone to that description in terms of the scripting we write.

    [24:33.420 --> 24:35.700] We organize all the photos.

    [24:35.700 --> 24:37.900] Boom, you just get a property tour.

    [24:37.900 --> 24:39.460] So you're not spending $1,000 on a property tour for a listing that is say $300,000.

    [24:43.380 --> 24:46.300] But you can walk in now and say, hey, I'm gonna create a professional property tour for you for every home, for your home.

    [24:50.140 --> 24:52.960] And it's going to be edited, scripted, et cetera.

    [24:52.960 --> 24:57.220] And it gets produced within a couple of minutes from your backend.

    [24:59.660 --> 25:01.140] How long does it take to create this?

    [25:03.580 --> 25:05.100] Literally a couple of minutes.

    [25:07.100 --> 25:08.540] And they create a mission control Ge or they can use the link that we email them, right?

    [25:10.300 --> 25:12.220] Yeah, we email you a daily link with all of your active listings and you just click on create property tour.

    [25:14.700 --> 25:17.520] And then boom, it takes you to a screen.

    [25:17.520 --> 25:19.560] You can pick the voices.

    [25:19.560 --> 25:20.940] You can pick a lot of different configurations and then just press go and it creates.

    [25:29.160 --> 25:30.000] Perfect.

    [25:32.140 --> 25:32.980] Awesome.

    [25:37.340 --> 25:40.940] So that's all kind of helping you guys get, keep your sellers happy with more listings, et cetera.

    [25:45.020 --> 25:46.460] Now let me talk about lead generation.

    [25:46.460 --> 25:50.020] So we obviously in this new climate understand how important sellers are.

    [25:52.020 --> 25:55.740] And for the last, I'd say more than 90 days, ever since the settlement came out and even before, we've been hard at work trying to figure out how to generate more seller leads for you, right?

    [26:02.820 --> 26:03.980] And the insight we found, and we've shared this in previous webinars is that the best way to generate seller leads is by identifying home buyers who need to sell before they buy, right?

    [26:16.020 --> 26:18.860] And so what we've done is we've optimized the Google algorithm for how we generate buyer leads for you to find you more homeowners and sellers.

    [26:23.140 --> 26:26.100] And at this point with our algorithm, what we've done is we have identified among your home searchers, these are people looking for homes for sale in Los Angeles or Santa Monica or Virginia Beach, we now have tuned the algorithm to match 42% of the buyer leads we generate as homeowners.

    [26:46.260 --> 26:50.640] And 25% of a hundred leads provide their home address that they need to sell before they can buy, right?

    [26:53.420 --> 26:55.740] So all of these leads, and we've done all of this without increasing your cost per lead, which is crazy, right?

    [27:00.140 --> 27:00.960] So we're finding more sellers, 42% of your leads are homeowners, and we haven't increased your CPL, right?

    [27:05.780 --> 27:10.780] And so what's gonna happen is for all of these homeowners, if they're a homeowner period, we are going to start texting them with AI text that identify and ask them for their home address.

    [27:22.420 --> 27:24.180] If we have their home address, we are going to start sending them seller alerts in addition to buyer alerts, right?

    [27:28.500 --> 27:31.780] So all of these leads are coming in as buyer leads for you, you're getting a very high percentage of them as sellers.

    [27:35.140 --> 27:35.980] And-

    [27:35.980 --> 27:36.800] So they don't have to change anything.

    [27:36.800 --> 27:38.900] All of our buyer lead gen just got optimized to find sellers over the last few months.

    [27:40.880 --> 27:41.780] Exactly, yep.

    [27:41.780 --> 27:44.740] So statistically based on what we've seen, just in terms of the buyer lead quality, people who are homeowners have a 37% delta or increase in quality, right?

    [27:53.300 --> 27:55.100] So people who are homeowners just generally, I mean, you understand they're not first time home buyers, they're high quality lead, right?

    [27:59.520 --> 28:03.280] And so we are rolling out this enhancement to all clients.

    [28:03.280 --> 28:04.120] It's already done.

    [28:04.120 --> 28:05.960] You don't have to do anything, right?

    [28:05.960 --> 28:10.960] And I believe we pulled the switch either earlier this week, I think probably earlier this week, an CopyClaude’s response was limited as it hit the maximum length allowed at this time.JEcontinue all the way to the end of the transcriptCertainly, I'll continue providing timestamps for each sentence to the end of the transcript:

    [28:12.640 --> 28:14.760] and we just rolled it out to everyone.

    [28:14.760 --> 28:19.760] And so you should just see sizable more leads coming in, tagged as homeowners and with seller addresses, which are then populated into their home address field and follow boss, right?

    [28:29.640 --> 28:32.680] We will be contacting you guys clients because some clients have told us, hey, actually we want you to tilt the algorithm and generate more buyer leads.

    [28:37.720 --> 28:40.480] But since this doesn't change your CPL, we thought 95% clients will want this feature activated.

    [28:44.440 --> 28:46.240] So we've gone ahead and done it, but we will be reaching out to you and talking to your marketing in light of these changes to see what adjustments you guys wanna make.

    [28:54.200 --> 28:54.860] And pro tip.

    [28:54.860 --> 28:55.720] Oh, go ahead, Gabe.

    [28:57.320 --> 29:00.120] Canada, I was shocked how long it took to pop in there, Canada, this being implemented rolled out in Canada.

    [29:02.800 --> 29:04.640] Are you rolled out in Canada as well?

    [29:05.840 --> 29:08.920] And pro tip, if they are a buyer lead that raises their hand that they have a home to sell, if you lead with talking about the home that they have to sell, you are instantly out of touch, okay?

    [29:17.360 --> 29:21.680] Make sure they went to Google, they went to Facebook, they answered between seven and 20 questions to get into your database, right?

    [29:25.400 --> 29:27.360] They worked hard to get to you, right?

    [29:27.360 --> 29:30.720] And that's a huge testament to the lead conversion process of our website, but they wanna talk about buying homes.

    [29:35.880 --> 29:39.160] So the way you do this is you talk about their search, talk about their search, and then you subtly say, oh, by the way, did I see you have a home to sell?

    [29:45.000 --> 29:45.840] Yeah, yeah, I do.

    [29:45.840 --> 29:47.400] Okay, we'll get to that, we'll get to that.

    [29:47.400 --> 29:49.400] And then you move back to buying, then you go back.

    [29:49.400 --> 29:51.520] So hey, now that I know you really wanna move to the east side of town, we really should sit down, go over the process of actually getting your home ready.

    [29:57.160 --> 29:59.240] Oh, I'm not ready to sell, I know.

    [29:59.240 --> 30:00.760] That's why I need to meet with you.

    [30:00.760 --> 30:02.800] You probably think you need to fix a lot of stuff, and I wanna make sure you don't waste money fixing things that aren't gonna return ROI.

    [30:07.040 --> 30:09.960] If I wait to do this walkthrough when you're ready, you would have already spent the money.

    [30:11.120 --> 30:12.840] I have to do it now, right?

    [30:12.840 --> 30:16.600] So again, talk about the buying, focus on the buying, and then casually bring up the selling, soft sell, soft sell, soft sell.

    [30:20.240 --> 30:23.680] And the value add is I know you're not ready to move, and that's why I need to come over.

    [30:26.520 --> 30:28.320] This crushes for us.

    [30:28.320 --> 30:29.640] And we'll go deeper on some of the trainings, office hours, as far as should we be creating different smart lists based on the tags that are being created, things like that.

    [30:34.680 --> 30:37.560] It's gonna depend on how your team is structured and set up, but just make sure with all these improvements and rollouts, we're not just releasing them and saying you're on your own.

    [30:42.840 --> 30:45.080] We're going to have a lot more of the training come to office hours, it's every single day.

    [30:46.800 --> 30:48.440] I'm assuming we'll have some dedicated trainings for some of these features as well.

    [30:50.200 --> 30:53.320] But come show up to make sure you and your team, shout out to Deb Bly earlier.

    [30:54.600 --> 30:56.360] She had a bunch of her team members on, I loved it.

    [30:56.360 --> 30:58.000] A lot of her team members were also on asking the questions and learning so it wasn't on all of her to relay.

    [31:01.480 --> 31:04.800] So we will have lots of training for you guys on this.

    [31:04.800 --> 31:05.640] Awesome.

    [31:06.840 --> 31:09.000] So we're not stopping there.

    [31:09.000 --> 31:14.000] We know there are even more sellers in your buyer leads that have not identified as a seller, essentially.

    [31:18.320 --> 31:20.920] And so we are working on a feature, we're implementing it for our largest client right now and we'll be rolling it out as we kind of figure out all the gritty details of actually reverse appending based on their email address and phone number and name if they are a homeowner and we're dropping it back into your CRM and then we're going to market to them as sellers, right?

    [31:44.240 --> 31:48.920] So based on our testing, 32% of buyer leads with no home addresses are actually homeowners, right?

    [31:52.160 --> 31:53.920] You just don't know what their home address is.

    [31:53.920 --> 31:56.960] We're going to go and reverse append all of those leads, identify them as homeowners, drop that homeowner address into your CRM.

    [32:02.280 --> 32:05.920] We'll create action plans for you to do email trips as well and we'll market to them with seller alerts, right?

    [32:10.720 --> 32:13.840] And so we're really excited about this feature and we're testing it in the wild right now and hopefully rolling it out fairly soon here for our clients too.

    [32:22.000 --> 32:23.760] Rohan commented game changer.

    [32:23.760 --> 32:26.000] Really this one, we always say it all the time but this one really is a game changer because from a macroeconomic standpoint, I believe that there's never been more hidden pent up demand to list their home and to buy another home than now.

    [32:40.760 --> 32:43.400] We saw this during COVID when there was a brief incident time when you couldn't sell your home or you couldn't transact or whatever it was and then demand exploded.

    [32:50.680 --> 32:54.680] But we've had now like well over a year of super high interest rates, seller lock, people that don't want to go from 2.6% to 7% or whatever.

    [33:02.480 --> 33:06.200] But as interest rates come down a bit, as people just get tired of waiting and just have to move, I believe we're going to see at some point just a massive number of people just giving in, capitulating and looking to sell their home.

    [33:21.960 --> 33:24.360] So if it's 32% of buyer leads, well, this is one out of every three of your leads, right?

    [33:27.960 --> 33:31.480] So we've upped it on the lead gen side to 42%.

    [33:31.480 --> 33:34.440] Now of your database, it's one out of every three, you guys are going to be getting in front of all these people in the greatest period of pent up seller activity that I've ever seen.

    [33:45.840 --> 33:50.840] So I really do agree with Rohan that this is a game changer.

    [33:50.960 --> 33:51.800] Yeah, yeah.

    [33:51.800 --> 33:54.120] And we're going to do all of this automatically on all of your new leads and you can go append this to your database too, it'll be like pennies per record.

    [34:00.920 --> 34:03.720] And then we'll do that for your entire database, right?

    [34:03.720 --> 34:05.120] Imagine our average client has about 5,000 leads to our database, 32% means that you have 1,500 homeowners that you didn't know were sellers or potential sellers.

    [34:14.320 --> 34:17.240] Now we're going to append that data to them and market to them as sellers with seller alerts.

    [34:20.560 --> 34:22.280] Can you talk about this third bullet point, identify top 5% ready to sell homeowners and client database using highest quality propensity scoring?

    [34:29.440 --> 34:32.520] Yeah, we're testing this right now with Barry, as always my guinea pig, but essentially we are looking to license the best in class propensity model in the industry.

    [34:42.400 --> 34:44.720] It's through our data vendor that we're also, I'm going to talk about licensing AVM data for, which is also very expensive and state of the art.

    [34:51.040 --> 34:54.640] But what they do is they have nationwide propensity scoring and they'll comb through all the leads that have homeowner addresses, which by the way, is going to be a huge percent of your database now because we're going to append reverse lookup data on it and they're going to identify the top cohort of people who are most likely to sell.

    [35:09.520 --> 35:12.480] And yes, we will surface that to you guys.

    [35:12.480 --> 35:14.280] We're going to back test it very thoroughly and see if it actually works.

    [35:15.800 --> 35:17.720] We're going to just brute force call all those people with AI for Barry and Gabe and see what the modeling looks like.

    [35:21.720 --> 35:25.280] But our goal here is that we will identify those people for you and then we will call and text all those people for you as well.

    [35:30.440 --> 35:33.400] So data is king here, right?

    [35:33.400 --> 35:35.960] And we're weaponizing that for you on the seller side.

    [35:35.960 --> 35:40.160] And I've seen three comments as we've gone over everything so far, and I know we're not even done, but where people have said XYZ company was going to charge me XYZ dollars or I was going to go buy this to have this.

    [35:51.240 --> 35:53.960] And really like that's the heart of YLOPO is building the best in class products to support your business so that you don't have to go buy a lot of other stuff.

    [36:01.880 --> 36:04.280] And it really makes my heart sing being, product is like a love relationship for me.

    [36:06.440 --> 36:09.200] And so the fact that we're saving our users money by providing these tools is such a fantastic opportunity.

    [36:13.800 --> 36:15.080] It has been made sure Ge you said, this is going to happen automatically on new leads going forward and that people have the option if they want to do this for past leads.

    [36:20.560 --> 36:21.400] That's right.

    [36:21.400 --> 36:22.240] Yeah.

    [36:22.240 --> 36:23.080] Yeah.

    [36:24.880 --> 36:26.040] Awesome. Okay, cool.

    [36:26.040 --> 36:28.840] So, like I said, this is in the wild.

    [36:28.840 --> 36:31.920] We're doing this for building the pipeline to do this for a couple of clients now.

    [36:33.480 --> 36:35.840] And if it works out, proves out, we won't be expanding it very soon.

    [36:40.000 --> 36:42.360] We've talked about this in a lot of webinars.

    [36:42.360 --> 36:45.520] Our clients who are using cash offers on the seller side are crushing it.

    [36:47.680 --> 36:50.320] We have a partnership where we licensed Zoodealio for all of our clients.

    [36:51.320 --> 36:54.520] So all of you guys have a cash offer.

    [36:54.520 --> 36:57.840] We have weekly webinars around cash offers and Zoodealio at this point.

    [36:59.080 --> 37:01.720] Here's a signup link if you want to sign up and register for that.

    [37:03.000 --> 37:06.440] We're going to do a separate webinar on Zoodealio and cash offers middle of next month, where we're going to bring on some clients who have had a lot of success with using cash offers and Zoodealio and showing you guys how to use this from a value perspective.

    [37:17.520 --> 37:19.680] We want all of our clients on cash offers, right?

    [37:19.680 --> 37:21.760] We want everyone on Zoodealio.

    [37:21.760 --> 37:23.520] This is a free platform for you guys, right?

    [37:23.520 --> 37:25.840] Why wouldn't you use it?

    [37:25.840 --> 37:26.760] And so, sign up if you are ready to get going today.

    [37:32.440 --> 37:33.640] It does require training.

    [37:33.640 --> 37:35.520] It does require scripting.

    [37:35.520 --> 37:37.640] There's a lot of details, as you can imagine, if you're going to offer a cash offer.

    [37:40.600 --> 37:43.080] And we want you to be educated about it and use it, but we will do a separate webinar on this topic in about two weeks here.

    [37:46.480 --> 37:48.080] There's a ton of support in Zoodealio as well.

    [37:48.080 --> 37:49.720] Those of you using it already know, but we have never set more listing appointments than we have now, just adding the additional options.

    [37:52.840 --> 37:55.280] We know most of them are just adding to the option.

    [37:55.280 --> 37:56.440] Yeah, adding the option.

    [37:56.440 --> 37:57.960] And look, there's a degree of cloud.

    [37:57.960 --> 37:59.920] When you have access to money, right?

    [37:59.920 --> 38:01.160] You walk in and you say, this is the script to the homeowner.

    [38:02.840 --> 38:05.920] I'm sure we're going to want to market the homeowner.

    [38:05.920 --> 38:08.120] However, I have access to a series of institutional investors that if you'd like an offer, several cash offers in a few days, I can get that for you.

    [38:15.000 --> 38:16.000] It's no problem.

    [38:16.000 --> 38:17.400] You instantly have cloud because you have access to big money.

    [38:19.440 --> 38:21.280] This platform, depending on the size of the team, can be like five, $600 a month.

    [38:22.800 --> 38:24.440] And the fact that you get it for free and you can use it as a talking point to homeowners, I'm just telling you, you should be including that in your script.

    [38:24.440 --> 38:28.040] as a talking point to homeowners, I'm just telling you, you should be including that in your script.

    [38:32.320 --> 38:33.240] 100%.

    [38:33.240 --> 38:34.080] Yeah.

    [38:35.320 --> 38:36.160] Awesome.

    [38:36.160 --> 38:40.960] So we are neck deep in implementing a new AVM and data solution for all of you guys.

    [38:42.880 --> 38:44.880] We've heard a lot of your feedback on, you know, what you want to see from AVM market trends data perspective.

    [38:48.760 --> 38:50.920] And so we are, you know, I don't think it's a secret.

    [38:50.920 --> 38:54.400] We're implementing a data source house called House Canary, which is the platform that, you know, appraisers use because it's the most accurate in the industry.

    [39:00.880 --> 39:02.880] And we spent big bucks to license it for all of our clients.

    [39:03.800 --> 39:06.360] It's also the platform we're probably gonna use our propensity modeling based on, you know, our back testing.

    [39:10.360 --> 39:12.840] And so we will hopefully roll that out very soon and you'll just see it automatically.

    [39:14.280 --> 39:17.000] It's not gonna impact anything on your guys' side.

    [39:18.360 --> 39:21.680] We have done a ton of engagements or, you know, improvements that are coming on your seller alerts.

    [39:24.720 --> 39:27.480] We have, it's a lot of fine tuning, right?

    [39:27.480 --> 39:28.320] As you can imagine, the seller suite was just released in March.

    [39:30.120 --> 39:32.600] You know, we've got a lot of things that we're fixing and we're improving, et cetera.

    [39:34.600 --> 39:37.440] But we believe once these enhancements are done in the next couple of months here, you're gonna see a 30% increase in engagement and priority alerts based on our testing, right?

    [39:45.000 --> 39:47.760] Plus, you know, so we're really excited about this.

    [39:47.760 --> 39:50.080] Thank you for the, to the seller team for continuing to grind away at this based on feedback.

    [39:53.120 --> 39:54.520] You should see the Slack messages that Barry and Gabe hound them with every day as we improve this.

    [39:58.360 --> 39:59.680] So keep the feedback coming.

    [40:02.360 --> 40:03.200] You know-

    [40:03.200 --> 40:04.040] That's a big deal.

    [40:04.040 --> 40:04.880] That's a really big deal.

    [40:04.880 --> 40:08.200] Like the system is gonna tap you on the shoulder and say that this homeowner just engaged with their home valuation.

    [40:11.880 --> 40:13.480] You're gonna get that notice before anyone.

    [40:13.480 --> 40:16.720] There's no one else in your market that's gonna get that notice.

    [40:16.720 --> 40:17.960] You're gonna get a priority alert and bam, you can get in front of this person as they are starting to think about potentially listing their home.

    [40:25.960 --> 40:28.080] I know Ge said it, but it came in chat a couple and I just got a message through Facebook Messenger.

    [40:30.400 --> 40:33.280] Yes, the Zoodealio partnership, there's no cost, right?

    [40:33.280 --> 40:37.160] So get signed up and maybe Elle or somebody we can get the link in there.

    [40:37.160 --> 40:38.720] There's somebody needs to get signed up so you guys can get your office and team on board and train, but there's zero cost of that to have access to Zoodealio Cash Offers and start adding this to your listing appointments.

    [40:49.480 --> 40:51.800] Yep, 100%.

    [40:53.520 --> 40:54.640] Yeah, and by the way, I think we've kind of talked about this ad nauseum.

    [40:57.680 --> 41:00.480] We have moved off of Homebot to our own implementation of our seller suite.

    [41:03.760 --> 41:07.040] I believe that we don't have a relationship with them at this point, but I believe the connectors are still active to Homebot in us.

    [41:11.600 --> 41:13.680] So if for some reason you wanted to use Homebot, I believe you still can, it's just unsupported, because we have no relationship with them.

    [41:20.400 --> 41:23.320] I think you can see here where we're going with our seller suite that you get incredibly, more incredibly rich features connected to AI with our suite.

    [41:35.760 --> 41:36.600] That's the reason we did it, right?

    [41:37.520 --> 41:40.080] We did it to enhance our product suite.

    [41:40.080 --> 41:43.400] So you guys have choice, right?

    [41:43.400 --> 41:44.640] You can use a lot of different tools or a lot of different things at this point, but we believe what we're building, we have built, and what we are building is the state of art.

    [41:51.360 --> 41:54.680] And you guys are just-

    [41:54.680 --> 41:56.800] Also guys, instead of spending in 10 different directions, right?

    [41:59.560 --> 42:03.200] We're saying like, no, this is all part of your suite, which is also integrated.

    [42:05.120 --> 42:07.600] It's not like 10 different pieces of technology that don't talk to each other.

    [42:09.400 --> 42:11.440] This is all integrated.

    [42:11.440 --> 42:15.800] Someone interacts with one of the seller triggers that's part of this suite, boom, a priority alert's gonna happen, right?

    [42:17.320 --> 42:20.000] Tap you on the shoulder.

    [42:20.000 --> 42:21.320] You know what to talk to them about, right?

    [42:23.560 --> 42:28.560] So, in reality, if you stay in house, there's probably a bunch of tools outside that you can stop paying for.

    [42:31.960 --> 42:33.400] Stop spending money in 10 different directions.

    [42:33.400 --> 42:35.760] That's really the goal.

    [42:38.320 --> 42:41.920] So, we're trying to build a value chain here of so many different things in your suite that it would cost you thousands of dollars to go to individual vendors to get all of them elsewhere.

    [42:53.720 --> 42:55.120] And that's really the goal.

    [42:55.960 --> 42:57.200] 100%.

    [42:57.200 --> 43:01.680] So, one of the things that I'm super excited about right now that we're testing for a couple of agents and we're implementing technology for is we know how important geofarming is and we know how important having great data for your sellers on how many buyers are actually looking at their home.

    [43:23.960 --> 43:28.400] And so, we are in the process of implementing a technology that uses what are called mobile advertising IDs, right?

    [43:32.320 --> 43:36.040] Which is basically your anonymized tracker on your phone.

    [43:36.040 --> 43:38.160] Like if you download a flashlight app, your mobile advertising ID is now shared with advertisers essentially, right?

    [43:42.920 --> 43:47.920] And what we're able to do is track someone's phone literally walking into houses.

    [43:51.440 --> 43:56.000] And how we're gonna use this data is first, geofarming.

    [43:56.000 --> 44:00.160] We call this next level direct mail, right?

    [44:00.160 --> 44:02.760] Like, God, direct mail, who actually opens that stuff?

    [44:02.760 --> 44:05.680] It's super expensive to send and all this stuff.

    [44:05.680 --> 44:09.360] What you're gonna be able to do is give us a polygon, right?

    [44:09.360 --> 44:14.360] I'm talking gated community, three street block, et cetera.

    [44:14.520 --> 44:18.320] We're gonna be able to identify all of the phones that are residents in that area, homeowners in that area.

    [44:23.760 --> 44:27.840] And we're gonna be able to geotarget just those people, right?

    [44:27.840 --> 44:31.960] I'm talking spending way less than you would have direct mail and flooding these people with advertisements about you.

    [44:36.600 --> 44:37.720] It could be DyVA advertisements, it could be market trends advertisements, et cetera.

    [44:40.960 --> 44:43.040] And we're going to be able to target these people at a very hyper level, right?

    [44:45.520 --> 44:48.880] You used to be able to do this on Facebook and then they changed the radius targeting to 15 miles, right?

    [44:53.240 --> 44:55.640] And we're bringing that technology back essentially.

    [44:55.640 --> 45:00.000] You're able to target at a geo community level, neighborhood level, however you wanna market and only target homeowners in the area.

    [45:04.840 --> 45:06.920] And I don't know if the example that you gave still bears out, but I just remember you talking about overlaying where these people's phones are going with current listings and knowing that they're currently shopping.

    [45:16.560 --> 45:19.360] Oh, sorry, I just saw you go through.

    [45:19.360 --> 45:20.960] Well, yeah, so the second use case to this is very interesting.

    [45:25.920 --> 45:27.680] We're testing it right now and we're realizing it's very interesting how to get this geographic radius.

    [45:36.400 --> 45:39.840] But because I have your phone record, I know you're walking into houses, right?

    [45:42.160 --> 45:47.160] I'm able to geo map your phone against the homes for sale properties you're going into, right?

    [45:51.800 --> 45:56.600] So what this is gonna turn into is a next level DyVA, right?

    [45:56.600 --> 46:00.560] Where we're gonna be able to tell your seller, there were 45 people, active buyers that came to your house in the last 30 days.

    [46:05.440 --> 46:07.680] I brought 45 people there, right?

    [46:07.680 --> 46:12.160] In addition to that, there are 500 home buyers that have visited for sale properties just like yours in a two mile radius.

    [46:18.360 --> 46:20.760] And we're gonna be able to target all of those people surround sound with your ads, right?

    [46:23.400 --> 46:26.720] Now that in itself is pretty crazy, right?

    [46:26.720 --> 46:30.960] Next level of this, guess who enters into your house or your seller's address or seller's house every day?

    [46:33.720 --> 46:35.080] The seller, right?

    [46:35.080 --> 46:39.360] So with this ad unit, literally everywhere this, your seller is going to be online, they're gonna see your ad, right?

    [46:44.280 --> 46:48.160] And we've been wanting to do this for like 15 years, right?

    [46:48.160 --> 46:50.440] But this is getting in front of your seller, show don't tell your advertisement.

    [46:52.840 --> 46:56.880] So they perceive that you're spending major dollars marketing their listing because they're seeing your ad all the time, right?

    [47:00.480 --> 47:03.360] And so it's a combination of targeting the right people, giving you the analytics, as well as keeping your seller happy with this targeting.

    [47:07.680 --> 47:09.600] And you're talking about, you know, 150 bucks to do this for a listing.

    [47:11.800 --> 47:14.640] It's the holy grail when your current seller sees the ad for their house.

    [47:17.280 --> 47:21.280] I mean, that's just gold, just so valuable.

    [47:21.320 --> 47:23.200] Tools to help you show what you're doing on listings to win more listings, but then even go deeper with something like this.

    [47:26.560 --> 47:27.760] They're seeing this ad all the time, people are coming through and it's not selling, but they see that you're getting it out there.

    [47:31.160 --> 47:33.560] It's gonna be this tool will help you get price reductions on those overpriced listings, hands down.

    [47:36.320 --> 47:37.600] They're seeing it everywhere.

    [47:37.600 --> 47:38.760] They're seeing the numbers.

    [47:38.760 --> 47:41.560] So not only win listings, but get price reductions.

    [47:41.560 --> 47:43.480] This tool is gonna be incredible for that.

    [47:43.480 --> 47:44.640] Yeah, yeah.

    [47:44.640 --> 47:48.080] And you know, this stack right here that you're seeing is just gonna be essentially built into DyVA advertisements as an option.

    [47:50.800 --> 47:51.640] I don't know why you wouldn't want to run this as a DyVA, but yeah, GeoFarms will just be another media option, essentially for you guys, right?

    [47:59.080 --> 48:01.440] So then like when you create a DyVA right now, you've got, do you want traffic?

    [48:03.760 --> 48:04.880] Do you want leads?

    [48:04.880 --> 48:06.600] And then what I'm hearing is there's gonna be a third target audience.

    [48:08.240 --> 48:11.280] Do you want a GeoFarm basically?

    [48:11.280 --> 48:16.280] I mean, look, on the seller side up till now, right?

    [48:16.920 --> 48:19.440] You got people spending a gazillion dollars, a handful of people spending a gazillion dollars on billboards, right?

    [48:23.600 --> 48:27.680] Billboards above a highway where people are driving through who can't qualify, who are renters, who are workers, like who don't own homes, whatever it is, right?

    [48:34.400 --> 48:36.640] That's not an efficient spend, okay?

    [48:36.640 --> 48:40.160] Or we're sending postcards, praying and spaying, or we're just doing an entire zip code or whatever we're doing, right?

    [48:43.160 --> 48:44.760] We're basically saying is like, we are going to be able to hit people who actually own homes.

    [48:50.240 --> 48:53.000] You could give us 10 gated communities or 10, not be gated, 10 neighborhoods that you really wanna hit.

    [48:56.280 --> 48:59.240] And those people that spend a lot of time there, they are the homeowners, okay?

    [49:01.320 --> 49:04.000] The workers coming in and out, the whatever.

    [49:04.000 --> 49:09.000] So this is the ultimate digital billboard with precision, both on the buyer side and the seller side, right?

    [49:12.560 --> 49:13.960] I lose my mind on the seller side, but on the buyer side, we know how valuable it is for our clients that use it when they come in with a heat map, right?

    [49:19.760 --> 49:21.080] So they have a heat map and they say, here are all the buyers I have in my database for your home.

    [49:24.200 --> 49:26.440] Well, now they don't even have to be in your database.

    [49:26.440 --> 49:30.040] Now we can say, we can get out in front of people who are literally looking, you have a five, Mr. Jones, you have a $500,000 house.

    [49:35.200 --> 49:40.200] We can actually get your house in front of all these people that are looking in this town at $500,000 homes.

    [49:44.040 --> 49:45.920] Even if they're not even in our database, but we can get to them.

    [49:47.920 --> 49:51.440] The uses for this are mind-boggling, absolutely mind-boggling.

    [49:53.240 --> 49:56.080] And I'm telling you, get rid of the rest of the shit you're spending money on, it's all here, it's all here.

    [50:01.200 --> 50:04.800] Yeah, so that is our answer to direct mail, right?

    [50:04.800 --> 50:06.480] Let's put it that way.

    [50:08.120 --> 50:11.360] So let me keep moving, because we are already over time here.

    [50:11.360 --> 50:16.360] So just as a PSA, I announced this on YSC, great work, AI team.

    [50:20.120 --> 50:22.520] We have been testing out a lot of deliverability, compliance, copy over and over again, about how to get opt out lure.

    [50:28.200 --> 50:29.960] Essentially, these are people who say stop to your messages, right?

    [50:31.980 --> 50:36.980] And that rate used to be 12%, which is pretty standard, right?

    [50:37.480 --> 50:38.780] If you put a stop language there, people are gonna say stop.

    [50:40.040 --> 50:45.040] We've reduced that to 3.5%, insane, insane, right?

    [50:46.040 --> 50:48.640] Yeah, I've never seen it that low before.

    [50:48.640 --> 50:50.720] So hopefully all of you guys are on texts, you're already seeing way more conversations happening.

    [50:54.680 --> 50:57.480] And if you guys opted out of texts for some reason, because of stopped out messaging or perceived increase in stopout messaging, try it out.

    [51:03.920 --> 51:07.280] Cause this is the most compliant, deliverable way to get conversations going with your leads.

    [51:10.280 --> 51:12.080] Integrations that we've done with All Boss to make this even better inside of fob with the integrated inbox and all of that, it's just the next level.

    [51:17.880 --> 51:22.880] Well, yeah, and this is actually because what Ge does with a topic like this is he basically, you've got the people that talk with the tech vendors, the technology that sends the actual message and you figure out what's the compliance rules.

    [51:30.240 --> 51:32.640] And then the product manager organizes it.

    [51:32.640 --> 51:37.080] And he basically for 45 days had us in meetings regularly, wordsmithing, adjusting, analyzing responses to where we got to the point where we were able to get to meet opt out compliance in a way that the consumer isn't encouraged to opt out, which is the way that the other text messaging platforms do like reply stop, if you want me to, like now it's actually written in an engaging way, but it was a convergence of multiple departments to make this happen.

    [52:03.020 --> 52:04.680] 100%.

    [52:04.680 --> 52:05.520] By the way, guys, I hate to do this.

    [52:06.600 --> 52:11.600] I gotta go back one, go back to the target did you guys see Bill Black's comment on this?

    [52:14.360 --> 52:15.200] No.

    [52:15.200 --> 52:16.800] I'm gonna read it out loud.

    [52:16.800 --> 52:18.680] So one can market to those coming into new construction communities, new build, new home communities with, quote, never buy a new home without being represented from your new construction home buyer specialist.

    [52:29.900 --> 52:32.000] Click to get to the top 10 things to know when buying a new home.

    [52:33.440 --> 52:35.440] I mean, it's just freaking brilliant.

    [52:35.440 --> 52:36.520] Yeah, works for me.

    [52:37.920 --> 52:40.960] I mean, right audience, right message to the right person.

    [52:40.960 --> 52:42.440] That's what this is all about.

    [52:42.440 --> 52:44.640] I think it's, I love it.

    [52:44.640 --> 52:45.480] I love it.

    [52:45.480 --> 52:46.300] I just, but I think like, we're gonna get a lot of these ideas from our community.

    [52:49.780 --> 52:50.620] Right?

    [52:50.620 --> 52:51.680] You guys are like, oh, we can do this.

    [52:51.680 --> 52:52.880] Well, why don't we do it that way?

    [52:52.880 --> 52:53.840] And that like, I love it.

    [52:53.840 --> 52:56.080] Sorry guys, I just, I had to point that back out.

    [52:56.080 --> 52:58.280] It was, it was, I wanted everyone to hear it.

    [52:58.280 --> 53:00.440] Just do that right now with the buyer present.

    [53:00.440 --> 53:02.080] If you wanted to add a page just about by like, he'd definitely do that.

    [53:02.080 --> 53:02.960] So that would actually be doable today.

    [53:04.920 --> 53:07.560] Oh, so what you're saying, Gabe, is we take the one tool that we targeted the people buying new homes.

    [53:09.760 --> 53:12.400] We take the other tool, the new buyer presentation where we now create a version of that.

    [53:15.320 --> 53:19.000] You're a new construction buyer specialist.

    [53:19.000 --> 53:20.560] And we've got two integrated tools that are part of the suite that all work together.

    [53:22.680 --> 53:23.560] And you don't have to go spend money at 10,000 other places.

    [53:24.600 --> 53:25.440] Got it.

    [53:25.440 --> 53:26.260] Okay.

    [53:26.260 --> 53:27.100] Yep.

    [53:28.360 --> 53:30.200] Yeah, just jumping ahead here.

    [53:30.200 --> 53:32.480] Most of you guys know we have launched our integration with the FollowBoss inbox.

    [53:33.800 --> 53:36.440] We've been beating it up over the last month or so.

    [53:36.440 --> 53:38.500] I believe we're going to very soon auto enroll everyone into this.

    [53:40.660 --> 53:42.480] So it just appears for you.

    [53:43.780 --> 53:45.260] And yeah, it's been great.

    [53:45.260 --> 53:46.380] It's been amazing, you know, for clients who are using it, right?

    [53:47.780 --> 53:49.820] So jump on this today, if you want, email us and we'll set it up for you.

    [53:51.220 --> 53:53.260] But we're going to auto enable it very soon.

    [53:53.260 --> 53:55.980] And the value here for me and my team is that in the same way, when you create a call list and FollowBoss, you say, okay, here's the 10 leads I want to call today.

    [53:59.520 --> 54:01.460] You pull them into a list and now you're calling them, right?

    [54:04.220 --> 54:08.060] The inbox is the same effect, only now it's via texting.

    [54:08.060 --> 54:10.320] You go in, you get to see all the messages where people are replying.

    [54:11.700 --> 54:14.260] And in one place, you get to quickly message them in an intuitive way to send text messages.

    [54:16.660 --> 54:18.420] So this has actually been a really great streamlined workflow for my organization.

    [54:20.580 --> 54:22.000] And I think it'll be a big deal for people as they start to use it.

    [54:23.060 --> 54:24.700] Yeah, it allows you to leverage like templates, things like that where they couldn't before with the stars.

    [54:27.140 --> 54:29.100] So yeah, this is a big one.

    [54:29.100 --> 54:30.740] 100%.

    [54:30.740 --> 54:35.000] We are releasing a AI voice widget for all of you guys who are on the AI voice products.

    [54:35.000 --> 54:37.100] So you have total transparency of what's happening with every single lead.

    [54:39.020 --> 54:40.440] You just need to go into FollowBoss and add it as widgets and it will appear for you.

    [54:45.740 --> 54:47.980] And so we will probably be pushing this out to all of our clients on AI text very soon as well, but you'll have access to this.

    [54:52.900 --> 54:57.780] And shout out to AI voice, 47% answer rate and 10% transfer rate across the company.

    [54:57.780 --> 54:58.780] Yeah. Whoa.

    [55:01.780 --> 55:05.040] Insane numbers, 47% answer rate.

    [55:05.040 --> 55:06.460] There's a lot of secret sauce in there to get those calls answered, G.

    [55:08.660 --> 55:11.540] Yeah, our newest model is actually doing about 12 to 13% transfer rates now.

    [55:14.780 --> 55:17.700] So it's inching up.

    [55:17.700 --> 55:21.180] So you guys on the AI voice platform, big ask, we are rolling this out progressively is we are adding call summaries of exactly what happened in the call as well.

    [55:29.380 --> 55:31.300] So you're gonna get the disposition, notes on what happened in the actual conversation, et cetera.

    [55:35.680 --> 55:38.280] And so as we are improving transfer rates, which is obviously our biggest focus, we are also improving the user experience.

    [55:42.920 --> 55:47.440] So this is, we're moving to about 50% of leads getting to this note and getting to these enhancements in that mid August, late August timeframe.

    [55:54.320 --> 55:56.360] And then pretty soon it's gonna be all of our leads.

    [55:56.360 --> 55:59.720] So really excited about all the updates there.

    [55:59.720 --> 56:02.840] You're also for all our AI voice customers are going to receive a monthly report with all the details of who we've contacted, what their contact rates are, successful transfers, all of their phub links, what their dispositions are, so on and so forth.

    [56:16.040 --> 56:17.200] So you have total transparency in what's happening into all of your calling.

    [56:20.520 --> 56:24.560] So we wanna make this very visible, very easy for you.

    [56:24.560 --> 56:27.220] We are your outsourcing, right?

    [56:27.220 --> 56:30.160] That's the way we're building this.

    [56:30.160 --> 56:33.560] And in a way that is automated, that's scalable.

    [56:35.040 --> 56:39.100] So last thing I wanna give you guys an update on is Maverick.

    [56:41.000 --> 56:44.280] We're doing some really cool stuff around Maverick already, sales coaching, AI grading.

    [56:46.280 --> 56:50.960] We've had incredible usage of the platform for the clients that are using it, crazy, crazy feedback.

    [56:53.640 --> 56:55.280] And we're just making it better, right?

    [56:55.280 --> 56:58.360] Well, yeah, and with the SalesCoachG, the use case that I've found particularly helpful is that because AI is listening to every call in my follow-up boss account, it was able to identify that only three out of 10 conversations were my agents.

    [57:09.840 --> 57:12.760] When talking to leads, not sphere, but leads, three out of 10 times we asked for the buyer consult appointment.

    [57:17.080 --> 57:20.480] And I trained on it, 30 days later, it was up to 65%.

    [57:20.480 --> 57:24.680] So I doubled the number of times my agents asked to meet in person to go over a buyer consult.

    [57:28.520 --> 57:32.040] And the percentage of leads that said yes, remained the same, which is right around 50%.

    [57:34.480 --> 57:37.720] So we effectively, as an effective use of AI listening to my organization's conversations, I was able to train on one subject and double the number of appointments my team is making.

    [57:44.760 --> 57:45.960] That's just straight revenue.

    [57:45.960 --> 57:48.140] So SalesCoach is crushing it for us.

    [57:49.080 --> 57:50.740] Yeah, and you're being able to quickly identify those, right?

    [57:50.740 --> 57:52.040] So you're not having to comb through the data just to find out which ones weren't even asked the question.

    [57:55.580 --> 57:58.020] And I just cleared one out, I hit the wrong button, answer live instead of type it, and I can't remember.

    [58:00.140 --> 58:02.140] So if your question just got cleared out, I was on the wrong one, so throw it back in there.

    [58:04.020 --> 58:04.860] Apologize.

    [58:06.080 --> 58:09.940] Yeah, so on the SalesCoach, where we're moving here is phone training, fantastic.

    [58:13.100 --> 58:15.500] We have a whole learning portal built out, you know, for you to learn how to have these conversations.

    [58:18.060 --> 58:21.620] These, as handsome as these gentlemen are here on this learning portal, we know how important it is for you as the team leader to have connectivity with your agents, right?

    [58:27.700 --> 58:30.380] So what we're working on is video cloning technology.

    [58:34.500 --> 58:35.900] We've shown you guys in this past, we're implementing it in the wild, you know, for Maverick.

    [58:41.300 --> 58:44.300] And what your agents are going to be able to do is in addition to having phone conversations, they're gonna be able to have live role plays with you around scenarios.

    [58:52.860 --> 58:54.100] Right, so in this scenario, the person at the top is the agent, and I'm the sales trainer, and I'm trying to teach my agent, only this isn't me, this is a robot me.

    [59:02.540 --> 59:05.340] And so it's just incredible.

    [59:05.340 --> 59:06.860] All right, fresh.

    [59:06.860 --> 59:08.580] Please go ahead and give your pitch on how you plan to sell my home at a premium.

    [59:11.740 --> 59:13.820] Hey Barry, here's the goal for today.

    [59:13.820 --> 59:15.140] I want to walk you through everything that's going to take to sell your home at a premium.

    [59:17.460 --> 59:18.460] How does that sound?

    [59:19.380 --> 59:20.220] Sounds good.

    [59:21.300 --> 59:23.300] I'm ready to hear your approach.

    [59:23.300 --> 59:24.900] But before you start, can you tell me what your commission rate will be for this sale?

    [59:28.660 --> 59:30.820] My center rate is 2.75%.

    [59:34.780 --> 59:37.700] 2.75% is a bit higher than I was expecting.

    [59:38.540 --> 59:39.700] I've worked with other agents who have offered more competitive rates.

    [59:41.940 --> 59:45.100] Can you tell me what makes your 2.75% rate worth it?

    [59:45.140 --> 59:48.740] Can you tell me what makes your 2.75% rate worth it?

    [59:48.740 --> 59:50.420] What additional services or expertise do you bring to the table that justifies the higher commission?

    [59:54.220 --> 59:55.060] Totally understand.

    [59:55.060 --> 59:56.780] I would love to share why I am going to be the best agent for you.

    [59:57.900 --> 59:59.500] Can I give you my proposal now?

    [01:00:01.340 --> 01:00:03.220] So pretty crazy, but you are going to be able to practice in person role plays and get coaching from not Barry, although we'll probably start with Barry and Gabe, but you're going to be able to clone yourself and you are going to have the personalized coaching with your agents, right?

    [01:00:21.180 --> 01:00:22.460] So we want people to, we want our community, this is a two-way street.

    [01:00:25.100 --> 01:00:26.820] We want to hear from you guys.

    [01:00:26.820 --> 01:00:29.020] We want you guys to innovate around this.

    [01:00:29.020 --> 01:00:30.820] By the way, the video technology, it's still a little rough.

    [01:00:31.660 --> 01:00:33.260] It's going to get better.

    [01:00:34.980 --> 01:00:35.860] Definitely going to get better.

    [01:00:35.860 --> 01:00:39.580] But think about like as a team leader, you want to get, maybe you're like at some point, you really want to use this for recruiting, right?

    [01:00:47.180 --> 01:00:49.820] And maybe we're going to help you with that.

    [01:00:49.820 --> 01:00:51.540] But when you think about, your own team and getting in front of your own team more and helping with training and especially for people that have bigger teams, maybe this is a way to get your presence felt by more people using your video AI clone.

    [01:01:06.340 --> 01:01:08.980] But we'd love to hear your guys ideas as it really at the very kind of forefront of this technology.

    [01:01:12.740 --> 01:01:13.740] G, anything to add to that?

    [01:01:15.660 --> 01:01:19.260] Yeah, so another use case of this video technology, one, as I said, as Howard said is a training education, right?

    [01:01:24.540 --> 01:01:27.740] So imagine that learning portal that I just mentioned here, instead of it being Barry and Gabe and Daniel, it's just going to be you, right?

    [01:01:32.860 --> 01:01:34.020] We're going to clone you.

    [01:01:34.020 --> 01:01:37.260] Now you're going to give the training to the agents, right?

    [01:01:37.260 --> 01:01:39.460] And the whole onboarding experience is, you don't have to do anything.

    [01:01:40.500 --> 01:01:42.740] You just license Maverick.

    [01:01:42.740 --> 01:01:44.900] And then we're going to come up with a library of training, education, onboarding, et cetera, for your team, right?

    [01:01:49.100 --> 01:01:51.220] And this library will grow every single month with new trainings, education, all from you, right?

    [01:01:54.460 --> 01:01:57.100] Second use case to this is recruiting, right?

    [01:01:57.100 --> 01:02:00.100] We're going to work with the top coaches in the industry and we're going to build out perfect items of value that you can share with your recruiting database, right?

    [01:02:08.180 --> 01:02:12.100] So every person that you meet at a conference, at networking events, et cetera, get them on your email list, get them on your text list, right?

    [01:02:17.580 --> 01:02:21.460] And then we're going to give you a video library of you cloned giving scripts of items of value that you can then drip and message to your agents, to your recruits, right?

    [01:02:30.340 --> 01:02:32.060] So here's an example.

    [01:02:32.060 --> 01:02:33.900] Hey, this is Barry Jenkins with Better Homes and Gardens Real Estate.

    [01:02:36.460 --> 01:02:38.620] I've had an interesting learning experience recently with my agents that I've made into a little case study and I wanted to share the results with you.

    [01:02:44.180 --> 01:02:46.660] One of my agents who we will call agent A started with me about a year ago and we found that he was only asking for appointments with leads on the phone about 20% of the time.

    [01:02:54.620 --> 01:02:56.140] As I began to coach him, I enlisted the help of the latest AI call grading and sales coaching tools.

    [01:03:01.020 --> 01:03:04.460] I was able to identify exactly where to help him and got feedback from the system on how he could craft conversation.

    [01:03:08.580 --> 01:03:12.220] So all fully AI generated, all there for you.

    [01:03:12.220 --> 01:03:14.140] You don't have to get in front of a camera and record a bunch of videos, mess up a couple of times, re-record, spend hours in the studio.

    [01:03:20.100 --> 01:03:21.940] We're going to perfect the scripting for you.

    [01:03:21.940 --> 01:03:23.260] We're going to clone you.

    [01:03:23.260 --> 01:03:26.140] And you are just able to drop this route right into MailChimp or your mailing platform.

    [01:03:28.500 --> 01:03:31.300] And it's going to start sending to your agents, right?

    [01:03:31.300 --> 01:03:34.300] To your agents and to your prospects and recruiting, right?

    [01:03:35.140 --> 01:03:37.380] So a lot of other recruiting features we're building out into Maverick, that's to come.

    [01:03:40.740 --> 01:03:43.380] But really excited about the video implementation of everything you're looking at here.

    [01:03:45.740 --> 01:03:47.300] I don't have a signup link for Maverick, but highly encourage all of you guys to check it out.

    [01:03:49.460 --> 01:03:52.660] Just go to maverickre.com and sign up for a demo.

    [01:03:52.660 --> 01:03:54.300] Everything comes out of the box.

    [01:03:54.300 --> 01:03:57.060] Very little setup that's necessary for you.

    [01:03:58.020 --> 01:03:59.940] And you get it all, right?

    [01:03:59.940 --> 01:04:01.780] And so we're going to be beta testing this in the coming months and rolling it out.

    [01:04:03.700 --> 01:04:05.620] Probably start with just a clone of our real-time residences.

    [01:04:07.540 --> 01:04:10.580] And then we'll work on cloning you guys individually, right?

    [01:04:10.580 --> 01:04:14.060] So pretty, pretty exciting developments there.

    [01:04:14.060 --> 01:04:16.580] And the last thing I'll say is after testing with obviously all of our Maverick clients, one of the most useful things in Maverick is that we use a rules and alerts engine to identify all of the missed opportunities in your new leads and database, right?

    [01:04:29.580 --> 01:04:31.260] Let's say someone, you got an inbound phone call from AI calling and no one responded, right?

    [01:04:39.260 --> 01:04:43.620] Or you requested a showing and someone requested a showing and no one's contacted in 48 hours.

    [01:04:45.580 --> 01:04:48.620] Well, what we're going to do is start sending you guys a free daily digest that tells you, and probably not daily, it'll probably be three times a week or whatever is the case, all of your missed opportunities in your new leads in your database, right?

    [01:05:02.300 --> 01:04:04.940] And all you have to do is click on Fix Now.

    [01:05:04.940 --> 01:05:06.460] You're going to get some details and we're going to take you into a free edition of Maverick where you're going to be able to see all of the leads that are slipping through the cracks.

    [01:05:14.380 --> 01:05:16.260] You'll be able to click on it, go into Follow Boss, notify the agent, you know, clean up the lead.

    [01:05:22.340 --> 01:05:24.180] This is great for single agents.

    [01:05:24.180 --> 01:05:26.660] This is great for teams, et cetera.

    [01:05:26.660 --> 01:05:28.300] You're going to be able to see it all.

    [01:05:29.220 --> 01:05:31.460] And then you're going to be able to action on those leads.

    [01:05:31.460 --> 01:05:34.380] So we're really excited about this digest.

    [01:05:34.380 --> 01:05:36.540] We think it's going to give you a lot of transparency into your gaps and help your ROI.

    [01:05:38.900 --> 01:05:41.260] Of course, if you want to use any of the automated features, you can just get a demo on the Maverick side.

    [01:05:44.420 --> 01:05:46.820] But we think this is of such incredible value that we're just going to give it to all of our clients.

    [01:05:48.500 --> 01:05:51.020] So within the next couple of weeks here, we will start sending you guys this on a several times a week basis and we'll train you on how to use this.

    [01:05:57.740 --> 01:06:00.620] So going forward, you'll know all of your missed opportunities.

    [01:06:02.300 --> 01:06:03.140] Amazing stuff.

    [01:06:03.140 --> 01:06:04.740] We had a couple of questions come up.

    [01:06:04.740 --> 01:06:06.580] I don't know if you want to answer them now or if you want to...

    [01:06:06.580 --> 01:06:08.060] Yeah, I'm done. Go for it.

    [01:06:08.060 --> 01:06:11.900] One that I saw a few times was AI voice for database.

    [01:06:11.900 --> 01:06:14.740] I know the team's been working on it for a while.

    [01:06:15.660 --> 01:06:18.460] Any idea when that'll be live?

    [01:06:18.460 --> 01:06:20.020] Any thoughts on that?

    [01:06:20.020 --> 01:06:21.780] Yeah, great question.

    [01:06:21.780 --> 01:06:23.220] Still in the lab.

    [01:06:23.220 --> 01:06:27.340] We are testing with our first cohort of clients at scale in the next couple of weeks here.

    [01:06:29.860 --> 01:06:33.180] Once that proves out, then we're going to fix it, beat it up.

    [01:06:33.180 --> 01:06:34.820] Database conversations are very different from newly conversations, but it is coming very shortly.

    [01:06:38.340 --> 01:06:39.740] Yeah.

    [01:06:39.740 --> 01:06:41.420] Great. Great.

    [01:06:41.420 --> 01:06:42.620] Super excited.

    [01:06:45.300 --> 01:06:46.140] Very cool.

    [01:06:46.140 --> 01:06:47.540] I mean, the big thing too on these last couple of slides, I just want to make sure everybody heard that, you're going to get that report, whether you're a Maverick client or not, showing you the missed opportunities, correct?

    [01:06:54.780 --> 01:06:55.620] That's right.

    [01:06:55.620 --> 01:06:56.860] I'm going to make a face cap.

    [01:06:56.860 --> 01:06:57.820] That's just an eye out.

    [01:06:57.820 --> 01:07:01.660] All Ylopo clients, it's our Maverick gift to you guys. You will all get this on a daily basis.

    [01:07:04.780 --> 01:07:07.460] You know, I think just want to reemphasize where we're going with AI is that, you know, everyone should at least be on AI texting, right?

    [01:07:14.220 --> 01:07:15.660] It's just getting better and better and better.

    [01:07:15.660 --> 01:07:16.500] It's ridiculous.

    [01:07:16.500 --> 01:07:19.020] But where we're going, and Gez, you know, I'm so upset.

    [01:07:19.020 --> 01:07:21.620] Look, it's coming really, really soon, is what we call AI squared.

    [01:07:23.700 --> 01:07:27.380] AI squared is when you have AI texting and AI voice reaching out to your buyers and sellers.

    [01:07:29.940 --> 01:07:32.340] Because some folks, just like me, like you call me, like I'm not going to answer.

    [01:07:34.940 --> 01:07:37.260] If you text me, I'm going to answer 100% of the time.

    [01:07:37.260 --> 01:07:39.460] Like everyone communicates differently, right?

    [01:07:39.460 --> 01:07:43.260] And so when texting and voice can work together, and we've had folks who didn't answer the texting, but actually answered the call and vice versa.

    [01:07:48.700 --> 01:07:51.540] So AI squared is where we're going.

    [01:07:51.540 --> 01:07:54.740] And where we're going is not only working your new leads, but all of it working your database.

    [01:07:58.540 --> 01:08:01.820] And always staying in front and being reactive when people are doing behavioral things that we need to be on top of automatically, and also being proactive when we haven't heard from them in a while, right?

    [01:08:10.300 --> 01:08:13.620] That's, this is what we're doing at the highest level.

    [01:08:13.620 --> 01:08:15.380] If you want us to create more opportunities for you on the seller side, or more opportunities on the buyer side, or buy sell both, we're doing that.

    [01:08:21.820 --> 01:08:24.300] If you want us to just like keep you in front of your database at all times, and automate those folks coming back to you at all times, and interacting with it, that's what we're doing.

    [01:08:32.620 --> 01:08:35.020] And ultimately where we're going with AI is that you really want appointments.

    [01:08:36.380 --> 01:08:37.980] You don't want leads, right?

    [01:08:37.980 --> 01:08:40.740] You want to get this conversation up to the point where they're raising their hand and saying, I want to get hot transferred to this agent.

    [01:08:44.420 --> 01:08:48.180] I want to set up an appointment like in their calendar, right?

    [01:08:48.180 --> 01:08:52.740] And you're seeing a lot of really cool stuff in AI.

    [01:08:52.740 --> 01:08:54.020] As someone pointed out in the chat, Ge and his team are way ahead of everyone else when it comes to AI.

    [01:08:58.220 --> 01:09:01.020] And there's some stuff that we can't even talk about in this call, and I'm not going to talk about in this call, which again is going to eventually just make your lives a lot easier and allow you to make a lot more money.

    [01:09:10.340 --> 01:09:14.300] We will, without a doubt, be the leaders in all things AI.

    [01:09:14.300 --> 01:09:15.140] AI text.

    [01:09:15.140 --> 01:09:16.140] We already are.

    [01:09:16.140 --> 01:09:18.940] AI video, AI assistant, all of it.

    [01:09:18.940 --> 01:09:20.420] We're just not going to stop.

    [01:09:23.220 --> 01:09:24.060] Awesome.

    [01:09:24.940 --> 01:09:27.060] You know, it's been this way for eight years since I've been working with the company.

    [01:09:29.180 --> 01:09:31.540] We're always two years ahead of everybody else when it comes to these types of innovations.

    [01:09:33.860 --> 01:09:35.860] And I would say that to me, I would say the stuff that we've cooked up in the last six months is like really big.

    [01:09:41.260 --> 01:09:43.940] Like it reminds me of like when I first started working with you guys, the level of being in touch with the market and also leveraging the latest innovations and technology, like the whole made ID number with geofencing, like all this stuff, it's really next level.

    [01:09:58.300 --> 01:10:00.860] And I'm just, I'm really excited for the YLOPO community overall.

    [01:10:02.580 --> 01:10:04.780] I know Gabe and I talk about it all the time.

    [01:10:04.780 --> 01:10:06.140] We're just pumped about it and really just pouring our heart and soul into this product to make sure that all of us succeed in the next 12 to 24 months.

    [01:10:15.020 --> 01:10:17.540] Hey guys, there was a lot here as Howard alluded to, there's a lot more coming.

    [01:10:17.540 --> 01:10:19.020] Please embrace it, show up to the trainings.

    [01:10:19.020 --> 01:10:21.100] We have a lot of training.

    [01:10:21.100 --> 01:10:22.060] Please come in, come to the trainings.

    [01:10:22.060 --> 01:10:24.100] We're here hands-on in the trenches, how we're using it in our business.

    [01:10:24.100 --> 01:10:26.340] So please come to the trainings, the office hours, all of that, so that you understand the tools for you and your agents to start using, right?

    [01:10:31.620 --> 01:10:34.820] We just need you to come to the trainings.

    [01:10:34.820 --> 01:10:37.340] Yeah, and we're going to start analyzing the usage of all the most important tools for all of our clients.

    [01:10:40.460 --> 01:10:43.900] And you're going to hear from us if you're not using a really important tool.

    [01:10:46.740 --> 01:10:49.020] And for those folks who are using a tool more than anyone else and having tremendous success with it and making a lot more money with them, we're going to get their videos in front of you so they can help teach you how to use those tools.

    [01:10:57.580 --> 01:11:00.340] So anyway, also if you're interested in Maverick, check out maverickre.com, talk to your CSM.

    [01:11:09.220 --> 01:11:12.340] That is kind of the final part of the circle where we actually can see like where in the sales funnel in the stages, you guys might be losing some deals.

    [01:11:19.500 --> 01:11:22.820] And it's just got a lot from the sales coach to nudging your agents, lead routing and distribution.

    [01:11:25.220 --> 01:11:26.820] It's just got a lot.

    [01:11:26.820 --> 01:11:28.620] And it's also in the first batter of the first inning of the first game.

    [01:11:30.180 --> 01:11:33.580] So it's also just going to get better and better and better.

    [01:11:33.580 --> 01:11:36.460] So yeah, we're busy.

    [01:11:36.660 --> 01:11:40.060] And hopefully if you guys are using our tools, you guys are as busy as it's going to be.

    [01:11:42.740 --> 01:11:44.780] And as I sit here and stand here, like what goes down comes up and you guys will have all the tools to crush your competition when this thing swings back up.

    [01:11:51.420 --> 01:11:53.340] And it's definitely, we're at the beginning, it's definitely going to start swinging back up.

    [01:11:55.260 --> 01:11:57.220] So having said that, anything you want to add?

    [01:11:57.220 --> 01:11:58.820] Anything else before we close?

    [01:12:00.660 --> 01:12:02.740] I gave mine already, I'm stoked.

    [01:12:03.620 --> 01:12:06.100] A lot more coming.

    [01:12:07.340 --> 01:12:10.100] Please pay attention to the YSC, check your emails.

    [01:12:11.620 --> 01:12:13.620] We send you notifications all the time.

    [01:12:16.140 --> 01:12:17.540] As we roll out these features, we need you guys to beat it up.

    [01:12:18.940 --> 01:12:21.540] And so, please give us feedback.

    [01:12:21.540 --> 01:12:23.220] We want to hear it.

    [01:12:23.220 --> 01:12:25.740] And yeah, really excited for all the things that we're rolling out here.

    [01:12:25.740 --> 01:12:26.580] We're working our butts off and it's been fun.

    [01:12:30.100 --> 01:12:31.460] Appreciate you guys.

    [01:12:31.460 --> 01:12:32.380] Thanks everybody.

    [01:12:33.020 --> 01:12:34.140] We love our clients.

    [01:12:34.140 --> 01:12:34.980] Have a great day.