How does Ylopo pricing work — and why do you need a demo to get a real number?
Ylopo doesn't have a single price — and there's a real reason for that.
Ge explains that Ylopo pricing is determined by three variables: the type of leads you want (Social, PPC, or Live Transfer), the size of your team (more agents means more leads needed), and your specific market (ad costs vary significantly by geography). Because all three inputs are different for every client, there's no public rate card — giving one would be misleading.
The demo call isn't a sales pitch in disguise. It's the only way to gather those three variables and run your actual numbers. Ge says most clients get a full quote within a single 30-minute call — and the most common reaction afterward is that one or two closed deals covers the entire annual cost.
Lead type is the biggest driver
Social leads cost the least. PPC is mid-range. Live Transfer — where our call center vets and connects the prospect live — is the highest cost and highest intent.
Team size scales the volume
A solo agent and a 15-agent team need very different lead volumes. Your quote is built around how many agents you need to keep busy.
Market sets the ad cost floor
Google cost-per-click in Miami is not the same as in a mid-size metro. Your market determines what the underlying ad spend actually costs.
Ylopo pricing isn't a flat number. It's a custom package shaped by your team size, your goals, and the tools you actually want to use.
We build around your business, not the other way around. Here's a straightforward look at how it all works.
What's included at the foundation level
Our base platform covers your full consumer-facing marketing stack. And it's one of the most competitively priced options in the industry for what's included:
- Website: A fully built, branded real estate site
- IDX Integration: Live property search for your visitors
- Core Marketing Tools: Everything you need to run your day-to-day digital presence
For smaller teams or solo agents who need a strong digital foundation without heavy lead generation, this tier delivers a lot of technology at a price that makes sense.
But staying at the foundation level is a choice. Not a ceiling.
What happens when you're ready to grow
Once you're past the basics and need leads actively coming in, or a way to work the database you've already built, two add-ons become relevant.
But here's the thing: both come with additional cost because of how resource-intensive they are on the backend:
| Add-On | What It Does | Why It Costs More |
|---|---|---|
| Digital Marketing & Lead Gen | Runs targeted ad campaigns to bring new leads in | Active, ongoing campaign management |
| AI Lead Nurturing | Re-engages cold leads in your database automatically | High-intensity processing at scale |
The more leads you need flowing in, and the larger the database you need us to work with, the more resources are involved. And that's where team size starts to matter a lot.
Does spending more guarantee better ROI?
It doesn't. And by the time most teams come to us with this question, they've already felt the gap between lead volume and actual closings.
Case in point: we've worked with teams running significant budgets who generated strong lead volume and still saw disappointing returns. The follow-up wasn't there. We've also seen smaller teams on modest budgets outperform them consistently, responding fast, using the Ylopo AI tools effectively, and staying disciplined.
Budget controls how many leads come in. What your team does with those leads controls your ROI.
The Ylopo platform is built to give your team every advantage on the follow-up side: AI nurturing, behavioral alerts, dynamic drip. But those tools work best when the human side of the equation is showing up, too.
Once that clicks, the next question almost always becomes: okay, so where do we actually start, and when does it make sense to grow?
Why your team size shapes the whole package
A team of 20 agents needs a fundamentally different volume of leads, data, and nurturing than a team of three. Packaging them the same way would shortchange both.
Here's how it typically breaks down:
- Larger teams: More leads needed, bigger database to engage, more robust nurturing at scale
- Smaller teams: Lighter tech footprint, selective lead gen, lower overall investment
Seems like a simple distinction, but neither profile is better than the other. They're just different problems to solve.
And because the gap between them is so wide, we stopped trying to cover it with fixed tiers a long time ago.
Why we build custom packages instead of fixed tiers
Fixed pricing works when businesses are all roughly the same shape. Real estate teams aren't.
Case in point: a solo agent running a boutique practice and a 20-person team chasing a high-volume market aren't facing the same challenge, and one price sheet can't honestly serve them both.
When we build your quote, we're looking at:
- What features you actually need: website-only vs. full lead gen and AI nurturing
- How many agents are on your team
- How large your existing lead database is
- What growth you're planning for over the next year or two
The result is a number you're comfortable with, attached to a package built for where you're actually headed. Not a generic tier that happens to be close enough.
Let's figure out what fits for you
If any of this sounds like it might be a fit, the next step is just a conversation. No complicated sales process, no pressure to commit to anything on the spot.
We've helped teams at every stage figure out what they actually need, and we're pretty good at being honest when something isn't the right move yet.
Here's what we can walk you through:
- Consumer-Facing Website & IDX: A polished, professional home search experience your clients will actually use
- Digital Marketing & Lead Generation: We run your ad campaigns so you can focus on converting, not chasing
- AI Lead Nurturing: Stop letting cold leads go cold for good; our AI keeps them engaged on your behalf, around the clock
- Custom Package Consultation: A real conversation about what makes sense for your team size, your database, and your goals
We're not here to upsell you into a package you'll outgrow in six months or feel like you're paying too much for.
We're here because the teams we work with grow faster when the technology actually fits And that starts with getting the package right from day one.
Ready to get your actual number?
30 minutes on a demo call and you'll have a real quote built for your market, team size, and lead goals.
"The pricing question is the number one thing I get asked, and I completely understand why. If you're evaluating a tool for your business, you want to know what it costs. So let me be straight with you about why we don't have a public price — and it's not because we're hiding anything."
"Ylopo pricing has three variables. The first is lead type. We have Social leads — people who saw an ad on Facebook or Instagram and clicked. We have PPC leads — people who typed something into Google and found you. And we have Live Transfer leads, which means our call center has already spoken with the person, verified they're a real buyer or seller, and is putting them on the phone with you in real time. Those three lead types have very different costs, because they represent very different levels of intent and different ad platform economics."
"The second variable is how many agents you have. If you're running a team of 15 agents, you need a lot more leads than a solo agent. The ad spend scales with your capacity to work leads. We want to make sure you're generating enough volume to keep your team busy — but not so much that leads go cold because you don't have the bandwidth."
"The third variable is your specific market. The cost to buy a Google click in Miami Beach is not the same as the cost in Tulsa, Oklahoma. Real estate markets have wildly different advertising costs depending on competition, population, and inventory levels. We have to know your market before we can quote you anything honest."
"So when you come to a demo, here's what actually happens: we ask you three things — what lead types are you interested in, how many agents are you feeding, and where are you operating. From those three answers, we can build your actual number in that same conversation. We are not holding the price back to create leverage in a negotiation. We genuinely cannot calculate it without your inputs."
"What I'll tell you is this: the most common thing we hear from agents after they've been with us for six months is that one or two closed deals has covered their entire annual cost. That's the ROI math most people are working with. And that's why we think once you see your real number, the conversation usually becomes about how to get started — not whether to start."
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