What is "Managed Marketing" — who actually does the work, and how hands-off can I be?
Managed Marketing means Ylopo runs your ads — you just work the leads.
Ge explains that "Managed Marketing" means Ylopo's team creates, runs, and optimizes your paid advertising campaigns on your behalf. You don't need to know how Facebook Ad Manager works, what a lookalike audience is, or how to interpret cost-per-click data. Ylopo's team handles all of that. Your job is to work the leads that come in.
Ge is candid that "hands-off" means different things to different agents — some check in weekly, some monthly. The platform dashboard gives you visibility into everything, so you can be as involved as you want. But if you want to run lead gen without becoming an ad manager yourself, that's exactly what Managed Marketing enables.
Ylopo runs the campaigns
Ylopo's marketing team sets up and manages your paid ads on Facebook, Instagram, and Google. You don't need to touch the ad platforms.
Full visibility in your dashboard
You can see your ad spend, impressions, and lead volume in real time. Hands-off doesn't mean blind — you have access to everything.
You focus on closing, not campaigning
Managed Marketing exists so agents can do what they're good at — building relationships and closing deals — without becoming digital marketers.
At Ylopo, we built Managed Marketing because we kept seeing the same thing: talented agents spending hours trying to crack Facebook ad dashboards and Google campaign interfaces instead of doing what they're actually great at.
So we made a simple call. We handle the marketing, you handle the relationships.
What "Managed Marketing" means at Ylopo
That starts before your first lead ever sees your name. When you sign up, we build your branded property search portal, set up your first ad campaigns around your specific market and target buyers and sellers, and launch everything.
From that point forward, it's our team watching performance, shifting budget, refreshing creative, and fine-tuning targeting. Continuously, not just when something breaks.
Here's what we own from day one:
- Campaign setup — built around your market, not a generic template
- Audience targeting — matched to your buyer and seller profile
- Creative strategy — ad content calibrated for your local audience
- Budget allocation — spend directed toward what's actually converting
- Ongoing optimization — adjustments made in real time, without you having to ask
What "hands-off" looks like in reality
How that plays out from week to week is different for every agent, and that's intentional. Some of our clients log in regularly, dig into their campaign metrics, and ask detailed questions about cost-per-lead trends.
Others check in once a month, see how many leads came in, and head back out to show houses.
We've built the platform to serve both approaches equally well, and neither one gets less attention from our side.
The dashboard is always there if you want to look.
But here's the thing: acting on what you see? That part's already handled.
Where you come in
What we can't handle, specifically, is the moment a lead is ready to have a real conversation. That's yours to own. Our AI assistant Ylopo AI (previously Raiya) does the work of nurturing and qualifying leads over time, and when she surfaces an alert that someone is ready to talk, that handoff belongs to you.
We can't show houses. You can.
That's the whole design behind Managed Marketing. The time it gives back is time you can spend on the work that actually closes deals, not time lost managing a campaign interface.
The agents who get the most out of this
The agents who use that time well are the ones who stopped trying to do two jobs at once. They let us run the marketing, worked their leads when Ylopo AI flagged them, and kept showing up as great agents. Not great ad managers, not great tech administrators.
And they trusted the system to do its job so they could focus fully on doing theirs.
That kind of clarity tends to show up in the numbers.
Ready to see what this looks like for your business?
If you're at the point where you want results like that, without stacking marketing management on top of everything else you're already carrying, we'd love to show you exactly what working with Ylopo looks like in practice.
We'll walk you through how we build and launch your campaigns, how Ylopo AI keeps your leads warm and moving, and what you can realistically expect in your specific market.
No pressure, no jargon. Just a straightforward look at whether this fits where your business is headed. Agents who come in curious and open-minded tend to leave the conversation with a clear picture of what's possible.
We've helped agents across all experience levels stop spinning their wheels on the marketing side and redirect that energy toward what they do best.
Want to see what Managed Marketing looks like in practice?
A demo walks you through the campaign dashboard and shows you exactly what Ylopo handles on your behalf.
"When we say 'Managed Marketing,' we mean exactly what it sounds like: Ylopo's team manages your marketing for you. You don't become a Facebook ad expert. You don't learn to navigate Google's campaign interface. You don't hire an agency. Our marketing team handles all of it — campaign setup, audience targeting, creative strategy, optimization, budget allocation. That's the work we do."
"Here's specifically what that looks like. When you sign up, we set up your search portal — the branded property search experience that goes out to leads. We build your first ad campaigns based on your market, your target buyers and sellers, and your budget. We launch them. Then, on an ongoing basis, we're monitoring performance, adjusting targeting, refreshing creative, and optimizing spend. If something's not performing, we change it. If a new audience type is converting better in your market, we shift budget toward it. You don't have to ask us to do this — it's what managed means."
"I want to be honest about what 'hands-off' actually means in practice, because it's different for different agents. Some clients are very engaged — they log in weekly, look at their campaign metrics, ask questions about their cost-per-lead trends, and want to understand what's working. Other clients log in once a month to see how many leads came in and then get back to showing houses. Both are valid ways to use the platform. The dashboard is always there if you want to look, but you never have to act on what you see — we're already acting on it."
"What you do need to do is work the leads. Managed Marketing handles the front end — getting leads into your system. But once Raiya has warmed a lead and surfaces an alert that someone is ready to talk, that's your moment. The AI can't show houses. You still have to show up when it matters. Managed Marketing is designed to give you more time for that, not to replace the relationship work that actually closes deals."
"The agents who get the most from Managed Marketing are the ones who trusted the system to do its job and focused their energy on being great agents. Not great ad managers. Not great tech administrators. Great agents."
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